WordPress转换追踪变得简单：逐步指南

Do you want to add conversion tracking features to your WordPress website?

您是否要向您的WordPress网站添加转化跟踪功能？

Conversion tracking helps you measure the impact of your marketing efforts and makes it easier to understand how users interact with your website.

转化跟踪可帮助您评估营销工作的影响，并使您更容易理解用户如何与您的网站进行互动。

In this guide, we will show you how to add conversion tracking in WordPress and track your conversions like a total pro.

在本指南中，我们将向您展示如何在WordPress中添加转化跟踪以及如何像专业人士一样跟踪您的转化。

This is a comprehensive WordPress conversion tracking guide, so we have divided it up into different sections. Here is what we’ll cover in this guide:

这是一个全面的WordPress转换跟踪指南，因此我们将其分为不同部分。 这是我们将在本指南中介绍的内容：

• What is conversion tracking?什么是转化跟踪？
• Why is conversion tracking important?为什么转化跟踪很重要？
• Tools you need to setup conversion tracking in WordPress在WordPress中设置转化跟踪所需的工具
• Setting up conversion tracking in Google Analytics在Google Analytics(分析)中设置转化跟踪
• Turning on enhanced eCommerce conversion tracking启用增强型电子商务转化跟踪
• Viewing eCommerce conversion tracking reports查看电子商务转化跟踪报告
• Turning on form conversion tracking in Google Analytics在Google Analytics(分析)中打开表单转化跟踪
• Setting up goals for conversion tracking in Google Analytics为Google Analytics(分析)中的转化跟踪设置目标
• Google Ads conversion tracking in Google AnalyticsGoogle Analytics(分析)中的Google Ads转化跟踪
• Usinng UTM parameters for conversion tracking in Google Analytics使用Utinng UTM参数在Google Analytics(分析)中进行转化跟踪
• Setting up Facebook conversion tracking in WordPress在WordPress中设置Facebook转化跟踪
• Setting up Twitter conversion tracking in WordPress在WordPress中设置Twitter转化跟踪
• Optimizing conversion rates to boost sales优化转化率以促进销售

什么是转化跟踪？ (What is Conversion Tracking?)

Conversion tracking is the ability to track and measure the success of your various marketing efforts.

转化跟踪是一种跟踪和衡量各种营销工作成功与否的能力。

Depending on your business, the conversion is the desired action you want users to perform on your website.

根据您的业务，转换是您希望用户在您的网站上执行的所需操作。

• online store / eCommerce website, a conversion could be a successful purchase. 在线商店 /电子商务网站，转换可能是成功的购买。
• email newsletter. 电子邮件新闻通讯 。
• contact form. 联系表 。

Simply put, conversion tracking shows you how many of your website visitors successfully perform the desired action.

简而言之，转化跟踪可以向您显示有多少网站访问者成功地执行了所需的操作。

为什么转换追踪很重要？ (Why is Conversion Tracking Important?)

Conversion tracking is important because it helps you make data-driven decisions to grow your business.

转化跟踪非常重要，因为它可以帮助您制定以数据为依据的决策来发展业务。

For instance, it shows you that users coming from a specific traffic source are more likely to convert. You can then focus your attention on getting more traffic from that particular source.

例如，它向您显示来自特定流量来源的用户更有可能转化。 然后，您可以集中精力从该特定来源获取更多流量 。

Conversion tracking also helps you uncover the users who are not converting so well.

转化跟踪还可以帮助您发现转化效果不佳的用户。

For instance, you may learn that users open the contact page but many abandon before submitting the form. You can then make your form easier by removing unnecessary fields, make it conversational, change colors, setup partial form submission, etc.

例如，您可能会了解到用户在提交表单之前打开了联系页面，但很多人放弃了。 然后，您可以通过删除不必要的字段，进行对话，更改颜色，设置部分表单提交等方式来简化表单。

Basically, you need conversion tracking to measure your success and failures and then improve upon them to grow your online business.

基本上，您需要转换跟踪来衡量您的成功和失败，然后对其进行改进以发展您的在线业务。

That being said, let’s take a look at what tools we’ll need to set up conversion tracking in WordPress.

话虽如此，让我们来看看在WordPress中设置转化跟踪所需的工具。

您需要在WordPress中设置转化跟踪的工具 (Tools You Need to Setup Conversion Tracking in WordPress)

Most conversion optimization experts rely heavily on Google Analytics. It is a free tool provided by Google that helps you track your website traffic.

大多数转换优化专家严重依赖Google Analytics(分析) 。 它是Google提供的免费工具，可帮助您跟踪网站流量。

It shows where your users are coming from, and what they do while on your website.

它显示了您的用户来自何处，以及他们在您的网站上的工作。

If you are running Google AdWords, Facebook Ads, Twitter Ads, to promote your business, then you’ll need to set up those as well for conversion tracking.

如果您正在运行Google AdWords，Facebook Ads，Twitter Ads来推广您的业务，则还需要设置它们以进行转化跟踪。

This may sound complicated, but you’ll only have to set it up once, and we’ll walk you through every step of the way.

这听起来可能很复杂，但是您只需设置一次即可，我们将逐步指导您进行操作。

Ready? Let’s get started.

准备？ 让我们开始吧。

在Google Analytics(分析)中设置转化跟踪 (Setting up Conversion Tracking in Google Analytics)

First, you need to install Google Analytics on your website.

首先，您需要在网站上安装Google Analytics(分析)。

The easiest way to do this is by using MonsterInsights. It is the best Google Analytics plugin on the market that comes with enhanced eCommerce tracking, form tracking, and other conversion tracking tools built-in.

最简单的方法是使用MonsterInsights 。 它是市场上最好的Google Analytics(分析)插件，具有增强的电子商务跟踪，表单跟踪和其他内置的转化跟踪工具。

You’ll need the PRO version of the plugin to access eCommerce and other conversion tracking features. For basic tracking, the free version works as well.

您需要插件的PRO版本才能访问电子商务和其他转化跟踪功能。 对于基本跟踪， 免费版本也可以使用。

Simply install and activate the MonsterInsights plugin. For more details, see our step by step guide on how to install a WordPress plugin.

只需安装并激活