Do you want to add conversion tracking features to your WordPress website?
您是否要向您的WordPress网站添加转化跟踪功能？
Conversion tracking helps you measure the impact of your marketing efforts and makes it easier to understand how users interact with your website.
转化跟踪可帮助您评估营销工作的影响，并使您更容易理解用户如何与您的网站进行互动。
In this guide, we will show you how to add conversion tracking in WordPress and track your conversions like a total pro.
在本指南中，我们将向您展示如何在WordPress中添加转化跟踪以及如何像专业人士一样跟踪您的转化。
This is a comprehensive WordPress conversion tracking guide, so we have divided it up into different sections. Here is what we’ll cover in this guide:
这是一个全面的WordPress转换跟踪指南，因此我们将其分为不同部分。 这是我们将在本指南中介绍的内容：
- What is conversion tracking?什么是转化跟踪？
- Why is conversion tracking important?为什么转化跟踪很重要？
- Tools you need to setup conversion tracking in WordPress在WordPress中设置转化跟踪所需的工具
- Setting up conversion tracking in Google Analytics在Google Analytics(分析)中设置转化跟踪
- Turning on enhanced eCommerce conversion tracking启用增强型电子商务转化跟踪
- Viewing eCommerce conversion tracking reports查看电子商务转化跟踪报告
- Turning on form conversion tracking in Google Analytics在Google Analytics(分析)中打开表单转化跟踪
- Setting up goals for conversion tracking in Google Analytics为Google Analytics(分析)中的转化跟踪设置目标
- Google Ads conversion tracking in Google AnalyticsGoogle Analytics(分析)中的Google Ads转化跟踪
- Usinng UTM parameters for conversion tracking in Google Analytics使用Utinng UTM参数在Google Analytics(分析)中进行转化跟踪
- Setting up Facebook conversion tracking in WordPress在WordPress中设置Facebook转化跟踪
- Setting up Twitter conversion tracking in WordPress在WordPress中设置Twitter转化跟踪
- Optimizing conversion rates to boost sales优化转化率以促进销售
什么是转化跟踪？ (What is Conversion Tracking?)
Conversion tracking is the ability to track and measure the success of your various marketing efforts.
转化跟踪是一种跟踪和衡量各种营销工作成功与否的能力。
Depending on your business, the conversion is the desired action you want users to perform on your website.
根据您的业务，转换是您希望用户在您的网站上执行的所需操作。
- online store / eCommerce website, a conversion could be a successful purchase. 在线商店 /电子商务网站，转换可能是成功的购买。
- email newsletter. 电子邮件新闻通讯 。
- contact form. 联系表 。
Simply put, conversion tracking shows you how many of your website visitors successfully perform the desired action.
简而言之，转化跟踪可以向您显示有多少网站访问者成功地执行了所需的操作。
为什么转换追踪很重要？ (Why is Conversion Tracking Important?)
Conversion tracking is important because it helps you make data-driven decisions to grow your business.
转化跟踪非常重要，因为它可以帮助您制定以数据为依据的决策来发展业务。
For instance, it shows you that users coming from a specific traffic source are more likely to convert. You can then focus your attention on getting more traffic from that particular source.
例如，它向您显示来自特定流量来源的用户更有可能转化。 然后，您可以集中精力从该特定来源获取更多流量 。
Conversion tracking also helps you uncover the users who are not converting so well.
转化跟踪还可以帮助您发现转化效果不佳的用户。
For instance, you may learn that users open the contact page but many abandon before submitting the form. You can then make your form easier by removing unnecessary fields, make it conversational, change colors, setup partial form submission, etc.
例如，您可能会了解到用户在提交表单之前打开了联系页面，但很多人放弃了。 然后，您可以通过删除不必要的字段，进行对话，更改颜色，设置部分表单提交等方式来简化表单。
Basically, you need conversion tracking to measure your success and failures and then improve upon them to grow your online business.
基本上，您需要转换跟踪来衡量您的成功和失败，然后对其进行改进以发展您的在线业务。
That being said, let’s take a look at what tools we’ll need to set up conversion tracking in WordPress.
话虽如此，让我们来看看在WordPress中设置转化跟踪所需的工具。
您需要在WordPress中设置转化跟踪的工具 (Tools You Need to Setup Conversion Tracking in WordPress)
Most conversion optimization experts rely heavily on Google Analytics. It is a free tool provided by Google that helps you track your website traffic.
大多数转换优化专家严重依赖Google Analytics(分析) 。 它是Google提供的免费工具，可帮助您跟踪网站流量。
It shows where your users are coming from, and what they do while on your website.
它显示了您的用户来自何处，以及他们在您的网站上的工作。
If you are running Google AdWords, Facebook Ads, Twitter Ads, to promote your business, then you’ll need to set up those as well for conversion tracking.
如果您正在运行Google AdWords，Facebook Ads，Twitter Ads来推广您的业务，则还需要设置它们以进行转化跟踪。
This may sound complicated, but you’ll only have to set it up once, and we’ll walk you through every step of the way.
这听起来可能很复杂，但是您只需设置一次即可，我们将逐步指导您进行操作。
Ready? Let’s get started.
准备？ 让我们开始吧。
在Google Analytics(分析)中设置转化跟踪 (Setting up Conversion Tracking in Google Analytics)
First, you need to install Google Analytics on your website.
首先，您需要在网站上安装Google Analytics(分析)。
The easiest way to do this is by using MonsterInsights. It is the best Google Analytics plugin on the market that comes with enhanced eCommerce tracking, form tracking, and other conversion tracking tools built-in.
最简单的方法是使用MonsterInsights 。 它是市场上最好的Google Analytics(分析)插件，具有增强的电子商务跟踪，表单跟踪和其他内置的转化跟踪工具。
You’ll need the PRO version of the plugin to access eCommerce and other conversion tracking features. For basic tracking, the free version works as well.
您需要插件的PRO版本才能访问电子商务和其他转化跟踪功能。 对于基本跟踪， 免费版本也可以使用。
Simply install and activate the MonsterInsights plugin. For more details, see our step by step guide on how to install a WordPress plugin.
只需安装并激活MonsterInsights插件即可。 有关更多详细信息，请参阅有关如何安装WordPress插件的分步指南。
Upon activation, you need to visit the Insights » Reports page in WordPress admin area. You’ll be prompted to setup MonsterInsights by launching the setup wizard.
激活后，您需要访问WordPress管理区域中的数据分析»报告页面。 启动安装向导将提示您设置MonsterInsights。
Follow the on-screen instructions to connect your WordPress site to Google Analytics using MonsterInsights. For more details, see our guide on how to install Google Analytics in WordPress.
按照屏幕上的说明使用MonsterInsights将WordPress网站连接到Google Analytics(分析)。 有关更多详细信息，请参见有关如何在WordPress中安装Google Analytics(分析)的指南。
Now that you have installed Google Analytics, let’s set up conversion tracking on your website.
现在，您已经安装了Google Analytics(分析)，让我们在您的网站上设置转化跟踪。
启用增强型电子商务转化跟踪 (Turning on Enhanced Ecommerce Conversion Tracking)
Ecommerce tracking helps you see which products are doing well on your site, which products are being looked at but not purchased, and what’s bringing you the most revenue.
电子商务跟踪可帮助您查看哪些产品在您的网站上运行良好，正在查看但未购买的产品以及为您带来最多收入的产品。
Google Analytics comes with enhanced eCommerce tracking which works for most eCommerce websites including WooCommerce. However, you’ll need to manually enable it for your website.
Google Analytics(分析)具有增强的eCommerce跟踪功能，适用于包括WooCommerce在内的大多数eCommerce网站。 但是，您需要为您的网站手动启用它。
Step 1. Turn on Enhanced Ecommerce in Google Analytics
步骤1.在Google Analytics(分析)中启用增强型电子商务
First, you need to enable enhanced eCommerce tracking in your Google Analytics account. Go to your Google Analytics dashboard and select your website.
首先，您需要在Google Analytics(分析)帐户中启用增强型电子商务跟踪。 转到您的Google Analytics(分析)信息中心，然后选择您的网站。
From here, you need to click on the Admin button located at the bottom left corner of the screen.
在这里，您需要单击屏幕左下角的管理按钮。
On the next screen, you’ll see different Google Analytics settings. Under the ‘View’ column, click the ‘Ecommerce Settings’ link:
在下一个屏幕上，您将看到不同的Google Analytics(分析)设置。 在“查看”列下，单击“电子商务设置”链接：
After that, you need to turn on ‘Enable eCommerce’ and ‘Enable Enhanced Commerce’ options.
之后，您需要打开“启用电子商务”和“启用增强型商务”选项。
Google Analytics will now turn on the eCommerce reporting feature for your account.
Google Analytics(分析)现在将为您的帐户启用电子商务报告功能。
Step 2. Turn on eCommerce Tracking in MonsterInsights
步骤2.在MonsterInsights中打开电子商务跟踪
MonsterInsights come with an eCommerce addon that allows you to properly set up eCommerce conversion tracking in Google Analytics.
MonsterInsights带有一个电子商务插件，可让您在Google Analytics(分析)中正确设置电子商务转化跟踪。
It works with all top eCommerce platforms for WordPress including WooCommerce, MemberPress, LifterLMS, and Easy Digital Downloads.
它适用于WordPress的所有顶级电子商务平台 ，包括WooCommerce ， MemberPress ，LifterLMS和Easy Digital Downloads 。
First, you need to visit the Insights » Addons page to install and activate the eCommerce addon.
首先，您需要访问“数据分析»插件”页面来安装和激活电子商务插件。
After that, you need to visit the Insights » Settings page and switch to the eCommerce tab. From here, you need to turn on the ‘Use Enhanced Ecommerce’ option.
之后，您需要访问“数据分析»设置”页面并切换到“电子商务”标签。 在这里，您需要打开“使用增强型电子商务”选项。
MonsterInsights will automatically detect your eCommerce software and enable advanced eCommerce tracking for your store.
MonsterInsights将自动检测您的电子商务软件并为您的商店启用高级电子商务跟踪。
Note: the manual process for adding eCommerce conversion tracking has a lot of room for errors, so we strongly recommend that you use a plugin like MonsterInsights.
注意：添加电子商务转化跟踪的手动过程有很大的出错空间，因此我们强烈建议您使用MonsterMonsights之类的插件。
查看电子商务转化跟踪报告 (Viewing Ecommerce Conversion Tracking Reports)
Now that you have enabled eCommerce conversion tracking on your website. Let’s see how to view these reports and use them to make informed decisions about your business.
现在，您已经在网站上启用了电子商务转化跟踪。 让我们看看如何查看这些报告并使用它们做出有关您的业务的明智决策。
Ecommerce Conversion Reports in MonsterInsights
MonsterInsights中的电子商务转化报告
Simply go to the Insights » Reports page inside WordPress admin area and then switch to the eCommerce tab.
只需转到WordPress管理区域内的“数据分析»报告”页面，然后切换到“电子商务”标签。
At the top, you’ll see your most important conversion metrics the conversion rate, transactions, revenue, and average order value.
在顶部，您会看到最重要的转化指标，即转化率，交易，收入和平均订单价值。
Below that you will see a list of your top products with quantity, sale percentage, and total revenue. This shows you which products are doing well in your store.
在下面，您将看到带有数量，销售百分比和总收入的顶级产品列表。 这向您显示哪些产品在您的商店中表现良好。
Next, you’ll see your top conversion sources with the number of visits, conversion share, and revenue. You can see which sources are bringing you more revenue and which traffic sources are not very effective.
接下来，您将看到您的主要转化来源以及访问次数，转化份额和收入。 您可以看到哪些来源为您带来了更多的收入，哪些流量来源不是很有效。
MonsterInsights will also show you shopper behavior reports with the number of times products were added to and removed from the cart.
MonsterInsights还将向您显示购物者行为报告，以及向购物车添加产品和从购物车中移除产品的次数。
That’s not all the data. You can drill down these reports even further inside Google Analytics.
这还不是全部数据。 您可以在Google Analytics(分析)中进一步深入研究这些报告。
Ecommerce Conversion Reports in Google Analytics
Google Analytics(分析)中的电子商务转化报告
Simply visit your Google Analytics dashboard and click on the Conversions » Ecommerce from the left column.
只需访问您的Google Analytics(分析)信息中心，然后点击左侧列中的转化»电子商务即可 。
The overview section offers the most important stats such as revenue, conversion rate, transactions, and average order value.
概述部分提供了最重要的统计信息，例如收入，转化率，交易和平均订单价值。
You can further drill down to view different reports. For example, you can switch to shopping and checkout behavior reports to see how users reach to the conversion page. You can also figure out what stopped them at the last minute from completing the transaction.
您可以进一步展开查看不同的报告。 例如，您可以切换到购物和结帐行为报告，以查看用户如何到达转换页面。 您也可以找出导致它们在完成交易的最后一刻停止的原因。
在Google Analytics(分析)中启用表单转化跟踪 (Turning on Form Conversion Tracking in Google Analytics)
Not all websites use an eCommerce platform to conduct business. For instance, a restaurant website may use an order delivery form, or a salon may use a booking form.
并非所有网站都使用电子商务平台开展业务。 例如，饭店网站可以使用订单交付表 ，沙龙可以使用预订表。
Many businesses use contact forms to capture leads from their website. A lot of news and blogs use an email newsletter to convert website visitors into subscribers.
许多企业使用联系表从其网站捕获潜在客户。 许多新闻和博客使用电子邮件通讯将网站访问者转换为订阅者。
To track them, you need to enable form conversion tracking in Google Analytics.
要跟踪它们，您需要在Google Analytics(分析)中启用表单转换跟踪。
MonsterInsights come with a Forms addon which allows you to easily track form conversions on your WordPress site. It works with all popular WordPress form plugins including WPForms, Gravity Forms, Contact Form 7, and more.
MonsterInsights带有一个Forms插件，使您可以轻松地在WordPress网站上跟踪表单转换。 它可与所有流行的WordPress表单插件 一起使用 ，包括WPForms ， Gravity Forms ，Contact Form 7等。
Simply go to the Insights » Addons page. Scroll down to the ‘Forms’ addon, and then click on the Install button.
只需转到“ 见解»附加组件”页面。 向下滚动到“表单”插件，然后单击“安装”按钮。
Upon activation, you need to visit Insights » Settings page and switch to the ‘Connversions’ tab.
激活后，您需要访问数据分析»设置页面，然后切换到“转化”标签。
MonsterInsights will automatically detect your WordPress form plugin and will also start tracking miscellaneous WordPress forms on your site.
MonsterInsights将自动检测您的WordPress表单插件，还将开始跟踪您站点上的其他WordPress表单。
Viewing Your Form Conversion Reports
查看表格转换报告
You can now view your form conversion reports inside your WordPress admin area.
现在，您可以在WordPress管理区域内查看表单转换报告。
Head over to Insights » Reports page and switch to the ‘Forms’ tab.
转到“数据分析»报告”页面，然后切换到“表单”标签。
You’ll see a list of forms on your website with their impressions, conversion, and conversion rates.
您会在网站上看到一系列表格，包括其印象数，转化率和转化率。
You can also click on the ‘View full forms report’ button which will take you to the Google Analytics website. It will show all your form conversions as individual events.
您还可以点击“查看完整表单报告”按钮，将您带到Google Analytics(分析)网站。 它将所有表单转换显示为单个事件。
在Google Analytics(分析)中设置转化跟踪目标 (Setting up Goals for Conversion Tracking in Google Analytics)
So far we have covered how to track eCommerce and form conversions.
到目前为止，我们已经介绍了如何跟踪电子商务和表单转换。
What if you wanted to manually set up conversion goals and track them in Google Analytics?
如果您想手动设置转化目标并在Google Analytics(分析)中进行跟踪该怎么办？
For instance, you may want to consider users visiting a specific page as a conversion. Since it is not a form submission or an eCommerce transaction it will not appear as a conversion in your reports.
例如，您可能希望将访问特定页面的用户视为转化。 由于它不是表单提交或电子商务交易，因此不会在您的报告中显示为转化。
Google Analytics allows you to create your own goals and track their conversion. Let’s see how to set them up and track them on your website.
Google Analytics(分析)允许您创建自己的目标并跟踪其转化。 让我们看看如何设置它们并在您的网站上对其进行跟踪。
Go to the Google Analytics dashboard and click the ‘Admin’ tab on the bottom left. Then, in the View column, click on Goals.
转到Google Analytics(分析)信息中心，然后点击左下角的“管理”标签。 然后，在“查看”列中，单击“目标”。
Now, you need to click on the + New Goal button to set up a new goal.
现在，您需要点击+新目标按钮来设置新目标。
If you previously selected industry for your website, then you may see a template section here. You can skip this and click on the Custom radio button beneath. Then click Continue.
如果您之前为网站选择了行业，则可能会在此处看到模板部分。 您可以跳过此操作，然后单击下面的“自定义”单选按钮。 然后单击继续。
- Destination: this tracks whether a visitor went to a specific page. This could be a thank you page, or any conversion page on your site. 目标：跟踪访客是否访问了特定页面。 这可以是“谢谢”页面，也可以是网站上的任何转换页面。
- Duration: this tracks how long a visitor spent on your website. More time spent on website means more engagement.持续时间：这可追踪访客在您网站上停留的时间。 更多的时间花在网站上意味着更多的参与。
- Pages/Screens per session: this tracks how many pages an average visitor looks at on your site.每次会话的页面数/屏幕数：这可跟踪普通访问者在您的网站上看到多少页面。
- Event: this can track all sorts of things, like button clicks, video plays, and downloads. It requires a bit more setup than the other options.事件：这可以跟踪各种事件，例如按钮单击，视频播放和下载。 与其他选项相比，它需要更多的设置。
Destination and Event types are the most commonly used goal types for most businesses.
目标和事件类型是大多数企业最常用的目标类型。
For this tutorial, we are going to create a ‘Destination’ goal to track visitors who view our thank you page after filling out a form.
对于本教程，我们将创建一个“目标”目标，以跟踪填写表单后查看“谢谢”页面的访问者。
First, provide a name for your Goal. It needs to be something meaningful so that you can easily identify it in your Google Analytics reports. Choose ‘Destination’ as your goal type and click on the continue button.
首先，为您的目标命名。 它必须有意义，以便您可以在Google Analytics(分析)报告中轻松识别它。 选择“目标”作为您的目标类型，然后点击继续按钮。
Now you can simply provide the last part of the URL that you want to track as the destination.
现在，您只需提供要跟踪的URL的最后部分作为目标即可。
For instance, if your page is:
https://www.example.com/thank-you-for-booking/
例如，如果您的页面是：
https://www.example.com/thank-you-for-booking/
Then you should enter:
/thank-you-for-booking/
然后，您应该输入：
/谢谢您的预订/
Below that, you can optionally add a value for the conversion. This makes sense if people are completing a payment form, or if you know how much each lead is worth to you on average.
在此之下，您可以选择为转化添加值。 如果人们正在填写付款表格，或者您知道每种潜在客户平均可为您带来多少价值，这就很有意义。
If you want to track a funnel, such as a customer moving through a checkout process, then you can also do this as part of the destination goal. This can help you pinpoint areas you might want to improve.
如果您想跟踪渠道，例如客户在结帐流程中移动，那么您也可以将其作为目标目标的一部分。 这可以帮助您查明可能需要改进的地方。
Once you’re happy with your goal, click the Save button. You should then see your goal listed in a table. You can edit it, switch it off and on, or create more goals here.
对目标感到满意后，请点击保存按钮。 然后，您应该在表格中看到目标。 您可以在此处进行编辑，关闭和打开它，或创建更多目标。
Viewing Your Goal Conversions in Google Analytics
在Google Analytics(分析)中查看您的目标转化
Now that you have created your goal allow Google Analytics to collect some data. After that, you can view your Goal Conversion report under the Google Analytics dashboard.
现在，您已经创建了目标，允许Google Analytics(分析)收集一些数据。 之后，您可以在Google Analytics(分析)信息中心下查看“目标转化”报告。
Simply, go to the Conversions » Goals and then click on the overview.
只需转到“ 转化”»“目标” ，然后单击概述。
Like all Google Analytics reports you can drill down to view visitor journey and get deeper insights.
与所有Google Analytics(分析)报告一样，您可以深入查看访问者的旅程并获得更深入的见解。
For more details, see our complete guide on setting up goals in Google Analytics
有关更多详细信息，请参阅有关在Google Analytics(分析)中设置目标的完整指南
Google Analytics(分析)中的Google Ads转化跟踪 (Google Ads Conversion Tracking in Google Analytics)
If you run Google Ads (formerly, Google AdWords), to bring targetted traffic to your website, then you may want to track those conversions.
如果您运行Google Ads(以前称为Google AdWords)以将目标流量带到您的网站，则您可能希望跟踪这些转化。
It is a bit complicated to set up but we will walk you through it step by step.
设置有点复杂，但是我们将逐步引导您完成设置。
Step 1. Link Google Ads to Your Analytics Account
步骤1.将Google Ads链接到您的Analytics帐户
Login to your Google Analytics dashboard and click on the admin button at the bottom left corner of the screen. Next, click on the ‘Google Ads Linking’ under the ‘Property’ column.
登录到您的Google Analytics(分析)信息中心，然后点击屏幕左下角的管理按钮。 接下来，点击“属性”列下的“ Google Ads链接”。
Next, you’ll be asked to select your Google Ads account. The Google account you are using for your Analytics should also have access to your Google Ads account.
接下来，系统会要求您选择您的Google Ads帐户。 您用于Google Analytics(分析)的Google帐户也应该有权访问您的Google Ads帐户。
Under the ‘Link configuration’ section, provide a title for this link group and then turn on the All Website Data.
在“链接配置”部分下，为此链接组提供一个标题，然后打开“所有网站数据”。
Finally, you can also check the box next to ‘Share my Analytics data with linked Google Ads accounts’ option. This will allow you to track your Google Analytics goals in Google Ads.
最后，您还可以选中“通过链接的Google Ads帐户共享我的Analytics数据”选项旁边的框。 这样，您就可以在Google Ads中跟踪您的Google Analytics(分析)目标。
Click on the link account button to save your changes.
单击链接帐户按钮以保存您的更改。
Once you have linked to your Google Ads account, analytics will automatically begin tracking your Google Ads.
链接到Google Ads帐号后，分析将自动开始跟踪您的Google Ads。
Step 2. Enable Conversion Tracking in Google Ads
第2步。在Google Ads中启用转化跟踪
If you running an eCommerce store then you would also want to enable conversion tracking in your Google Ads account. This helps you compare your ads budget with the revenue generated by those ads.
如果您经营的是电子商务商店，则还需要在Google Ads帐户中启用转化跟踪。 这可以帮助您将广告预算与这些广告产生的收入进行比较。
Login to your Google Ads account and click on the ‘Tools & Settings’ button at the top bar. From here, you need to select the ‘Conversions’ link under the Measurement section.
登录到您的Google Ads帐号，然后单击顶部栏上的``工具和设置''按钮。 在这里，您需要选择“测量”部分下的“转化”链接。
Next, you need to select ‘Website’ when asked what do you want to track.
接下来，当询问您要跟踪什么时，您需要选择“网站”。
After that, you will be asked to configure your conversion tracking. There are a bunch of options available. For instance, you can track purchases, add to cart, leads, sign ups, and so on.
之后，系统会要求您配置转化跟踪。 有很多可用的选项。 例如，您可以跟踪购买，添加到购物车，销售线索，注册等等。
You can also provide a fixed value for each conversion or an average value.
您还可以为每次转化提供一个固定值或一个平均值。
Once you are happy with your settings, click on the ‘Create and Continue’ button.
对设置满意后，单击“创建并继续”按钮。
Next, you will be asked to install the tracking code on your website. You need to select ‘Install the tag yourself’ option.
接下来，系统会要求您在网站上安装跟踪代码。 您需要选择“自行安装标签”选项。
From here, you need to choose the option ‘The global site tag isn’t installed on all your HTML pages’ option.
在这里，您需要选择“未在所有HTML页面上安装全局站点标签”选项。
After that, copy the code you see on the screen and paste it in a text editor like Notepad.
之后，复制您在屏幕上看到的代码，并将其粘贴到文本编辑器(如记事本)中。
Next, you need to install and activate the Insert Headers and Footers plugin. For more details, see our step by step guide on how to install a WordPress plugin.
接下来，您需要安装并激活“ 插入页眉和页脚”插件。 有关更多详细信息，请参阅有关如何安装WordPress插件的分步指南。
Upon activation, you need to visit Settings » Insert Headers and Footers page. From here, you need to paste the code you copied earlier in the header section.
激活后，您需要访问设置»插入页眉和页脚页面。 在这里，您需要将先前复制的代码粘贴到标题部分。
You can now click on the Save button to store your settings. Your Google Ads account has now conversion tracking enabled.
现在，您可以单击“保存”按钮来存储您的设置。 您的Google Ads帐号现已启用转化跟踪。
Viewing Google Ads Conversion Reports in Google Analytics
在Google Analytics(分析)中查看Google Ads转化报告
Your Google Ads conversion tracking will now start appearing in your Google Analytics reports. You can view them under Acquisation » Campaigns » Paid Campaigns section.
现在，您的Google Ads转化跟踪将开始出现在您的Google Analytics(分析)报告中。 您可以在“ 获取”»“活动”»“付费活动”部分下查看它们。
使用UTM参数在Google Analytics(分析)中进行转化跟踪 (Use UTM Parameters for Conversion Tracking in Google Analytics)
UTM parameters are special tags that you can add to URLs to pass along important information to Google Analytics.
UTM参数是特殊标记，您可以将其添加到URL，以将重要信息传递给Google Analytics(分析)。
For instance, if you want to track users coming from a particular ad, then you can add UTM parameters to your ad URL like this:
例如，如果要跟踪来自特定广告的用户，则可以将UTM参数添加到广告网址中，如下所示：
https://yourwebsite.com/special-offer/?utm_source=ads&utm_medium=cpc&utm_content=bfad
https://yourwebsite.com/special-offer/?utm_source=ads&utm_medium=cpc&utm_content=bfad
You can also use UTM parameters anywhere you want to share your URLs. For instance, your email newsletter, Tweets, SMS campaigns, and more.
您还可以在要共享URL的任何地方使用UTM参数。 例如，您的电子邮件通讯，推文，SMS广告系列等等。
https://yourwebsite.com/special-offer/?utm_source=newsletter&utm_medium=email&utm_campaign=jan_sale
https://yourwebsite.com/special-offer/?utm_source=newsletter&utm_medium=email&utm_campaign=jan_sale
MonsterInsights makes it super easy to build URLs with UTM parameters. Simply head over to Insights » Tools page and add your URL under the URL builder.
MonsterInsights使使用UTM参数构建URL非常容易。 只需转到“数据分析»工具”页面，然后在URL构建器下添加您的URL。
Simply enter the UTM parameters you want to use and it will automatically generate the URL which you can then use in your campaigns.
只需输入您要使用的UTM参数，它就会自动生成网址，然后您就可以在广告系列中使用该网址了。
Viewing UTM Parameter Reports in Google Analytics
在Google Analytics(分析)中查看UTM参数报告
You can now track conversions of your campaigns under your Google Analytics dashboard. Simply switch to the Acquisation » Campaigns » All Campaigns report.
现在，您可以在Google Analytics(分析)信息中心下跟踪广告系列的转化。 只需切换到Acquiisation»广告活动»所有广告活动报告。
Your campaigns will appear here and you can click on any of them to further drill down.
您的广告系列将显示在此处，您可以单击其中的任何一个以进一步展开。
在WordPress中设置Facebook转化跟踪 (Setting up Facebook Conversion Tracking in WordPress)
Facebook is the largest social media website on the planet with billions of active users. This is why Facebook ads are sometimes the easiest way to reach a very niche audience.
Facebook是全球最大的社交媒体网站，拥有数十亿活跃用户。 这就是为什么Facebook广告有时是接触非常小众受众的最简单方法。
Now, if you are running Facebook ads then you may want to see how well your ads are doing by implementing conversion tracking for your Facebook ads.
现在，如果您正在投放Facebook广告，则可能需要通过对Facebook广告实施转化跟踪来查看广告的效果。
Let’s set up Facebook conversion tracking on your WordPress website.
让我们在WordPress网站上设置Facebook转化跟踪。
Installing the Facebook Pixel in WordPress
在WordPress中安装Facebook Pixel
First, you need to visit the Facebook Ads Manager website and select the ‘Event Manager’ option from the top menu.
首先，您需要访问Facebook Ads Manager网站，然后从顶部菜单中选择“事件管理器”选项。
Next, you need to click on the ‘Add New Data Source’ button from the left column and then select ‘Facebook Pixel’.
接下来，您需要单击左栏中的“添加新数据源”按钮，然后选择“ Facebook Pixel”。
Facebook Ads Manager will now create a unique Pixel for your ad account. You now need to click on the ‘Set up Pixel’ button to continue.
现在，Facebook Ads Manager将为您的广告帐户创建一个唯一的Pixel。 现在，您需要单击“设置像素”按钮以继续。
This will bring up a popup where you need to select ‘Manually add pixel code to website’ option.
这将弹出一个弹出窗口，您需要在其中选择“手动向网站添加像素代码”选项。
Next, you’ll see a code snippet that you need to copy and paste in a plain text editor like Notepad.
接下来，您将看到一个代码片段，您需要将其复制并粘贴到纯文本编辑器(如记事本)中。
Now you need to leave this browser tab open and access your WordPress site’s admin area in a new tab.
现在，您需要将此浏览器选项卡保持打开状态，并在新选项卡中访问WordPress站点的管理区域。
Next, you need to install and activate the Insert Headers and Footers plugin. For more details, see our step by step guide on how to install a WordPress plugin.
接下来，您需要安装并激活“ 插入页眉和页脚”插件。 有关更多详细信息，请参阅有关如何安装WordPress插件的分步指南。
Upon activation, you need to visit Settings » Insert Headers and Footers page. From here, you need to paste the Facebook Pixel base code in the header section.
激活后，您需要访问设置»插入页眉和页脚页面。 在这里，您需要在标题部分粘贴Facebook Pixel基本代码。
You can now click on the Save button to store your settings.
现在，您可以单击“保存”按钮来存储您的设置。
Once you have installed the Facebook pixel base code, switch back to the Facebook Pixel set up tab.
安装Facebook像素基本代码后，请切换回Facebook像素设置标签。
You can now click on the continue button to get the next code. The easiest way to do this by simply entering your website URL and then choose which events you want to track.
您现在可以单击继续按钮以获取下一个代码。 只需输入您的网站URL，然后选择要跟踪的事件，这是最简单的方法。
Facebook will now open your website in a new browser tab. You can follow the on-screen instructions to set up events you want to track.
Facebook现在将在新的浏览器选项卡中打开您的网站。 您可以按照屏幕上的说明设置要跟踪的事件。
Viewing Facebook Conversion Tracking Reports
查看Facebook转化跟踪报告
Facebook offers in-depth analysis for your ads and the Facebook pixel. Simply visit the Facebook Analytics website and select your Facebook pixel to view conversion reports.
Facebook为您的广告和Facebook像素提供深入的分析。 只需访问Facebook Analytics网站，然后选择您的Facebook像素即可查看转化报告。
在WordPress中设置Twitter转化跟踪 (Setting up Twitter Conversion Tracking in WordPress)
If you run Twitter Ads to promote your business, then you’ll need to setup Twitter conversion tracking to measure the success of your ads.
如果您运行Twitter Ads来推广您的业务，则需要设置Twitter转化跟踪来衡量广告的成功率。
Simply log in to your Twitter Ads account and click on the Tools » Conversion tracking link.
只需登录您的Twitter Ads帐户，然后单击“ 工具”»“转化跟踪”链接。
This will bring you to the conversion tracking set up for your Twitter Ads. Click on the ‘Generate website tag for conversion tracking’ button.
这将带您进入为Twitter Ads设置的转化跟踪。 点击“生成用于跟踪转化的网站代码”按钮。
On the next screen, you will see the website tag code. You need to copy this code and paste it in a text editor like Notepad.
在下一个屏幕上，您将看到网站标记代码。 您需要复制此代码并将其粘贴到文本编辑器(如记事本)中。
Now, you need to switch back to your WordPress website’s admin area.
现在，您需要切换回WordPress网站的管理区域。
If you haven’t already done so, then go ahead and install and activate the Insert Headers and Footers plugin.
如果尚未执行此操作，请继续安装并激活“ 插入页眉和页脚”插件。
Upon activation, you need to visit Settings » Insert Headers and Footers page. Now you can paste the Twitter conversion tracking code into the body section.
激活后，您需要访问设置»插入页眉和页脚页面。 现在，您可以将Twitter转换跟踪代码粘贴到正文部分。
Don’t forget to click on the ‘Save’ button to store your settings.
不要忘记点击“保存”按钮来保存您的设置。
Once you have successfully installed the conversion tracking code, you will be able to view reports under the conversion tracking page on your Twitter Ads account.
成功安装转换跟踪代码后，您将能够在Twitter Ads帐户上的转换跟踪页面下查看报告。
优化转化率以促进销售 (Optimizing Conversion Rates to Boost Sales)
Once you start tracking conversions on your website, the next step is to make improve those conversion rates.
一旦开始在网站上跟踪转化，下一步就是提高这些转化率。
You’d be surprised how little things can make huge impact on your business.
您会惊讶于几乎没有什么事情会对您的业务产生巨大影响。
The best way to improve your conversions is by using OptinMonster. It is the best conversion optimization software on the market and helps you convert more visitors into customers.
改善转化率的最佳方法是使用OptinMonster 。 它是市场上最好的转化优化软件，可帮助您将更多访问者转化为客户。
OptinMonster comes with tools like lightbox popups, fullscreen welcome mats, countdown timer, slide-in boxes, and more.
OptinMonster带有诸如灯箱弹出窗口 ，全屏欢迎垫， 倒数计时器 ，滑入式盒子等工具。
It integrates with any email marketing service and works with all popular eCommerce platforms.
它与任何电子邮件营销服务集成，并且可以与所有流行的电子商务平台一起使用。
OptinMonster’s display rules allow you to show targetted messages to your customers at the precise time and nudge them into making a buying decision.
OptinMonster的显示规则使您可以在准确的时间向客户显示目标消息，并推动他们做出购买决定。
For instance, if you notice that customers are leaving a product page without taking any action, then you can offer them a discount when they are about to exit.
例如，如果您发现客户离开产品页面而没有采取任何措施，那么您可以在他们即将退出时为他们提供折扣。
Similarly, you can run time-sensitive campaigns to trigger FOMO effect and give customers a nudge in the right direction.
同样，您可以运行对时间敏感的广告系列，以触发FOMO效果并向客户推向正确的方向。
For more practical tips, see our guide on how ways to recover WooCommerce abandoned cart sales.
有关更多实用技巧，请参阅有关如何恢复WooCommerce放弃的手推车销售的方法的指南。
We hope this guide helped you set up conversion tracking in WordPress. You may also want to see our comparison of the best business phone services and best drag & drop page builders for WordPress.
我们希望本指南能帮助您在WordPress中设置转化跟踪。 您可能还需要查看我们对WordPress 最佳商务电话服务和最佳拖放页面构建器的比较 。
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
如果您喜欢这篇文章，请订阅我们的YouTube频道 WordPress视频教程。 您也可以在Twitter和Facebook上找到我们。
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