减肥药，SEO和主题框架：没有神奇的子弹

At WordCamp Raleigh 2011, Andy Stratton covered a very interesting subject “Diet Pills, SEO, and Theme Frameworks: there are no magic bullets”. Here is a short summary of the session along with the presentation.

在WordCamp Raleigh 2011上，安迪·斯特拉顿(Andy Stratton)讲了一个非常有趣的主题：“减肥药，SEO和主题框架：没有神奇的子弹”。 这是会议的简短摘要以及演示。

Many WordPress users have the misconception about pre-made themes. Users often believe that prefabricated themes are easy to use, less risky than freelancers, compatible with plugins, SEO friendly, and cost efficient, but in many cases this is not true.

许多WordPress用户对预制主题有误解。 用户通常认为，预制主题易于使用，比自由职业者的风险更低，与插件兼容，对SEO友好，并且具有成本效益，但是在许多情况下，事实并非如此。

The customization of any prefabricated theme depends on the theme itself. Themes made by reputable theme developers that utilize common WordPress functions and are made of quality code, are rarely an issue. Unfortunately, many low quality themes are poorly coded and created by small time designers without much skill or patience to include the WordPress core functionalities. If this is the case, then it will take a skilled web designer multiple hours to audit the code of the website for security threats and plugin contraindications, potentially driving the cost of a $30 theme up to $1000 or more.

预制主题的自定义取决于主题本身。 由信誉好的主题开发人员使用通用的WordPress功能并由高质量的代码制成的主题很少出现问题。 不幸的是，许多低质量的主题是由时间不多的设计人员编写和编码很差的，他们缺乏足够的技能或耐心来包含WordPress核心功能。 如果是这种情况，那么熟练的网页设计师将需要花费多个小时来审核网站代码中的安全威胁和插件禁忌症，从而可能将30美元主题的成本提高到1000美元或更多。

Similarly, you cannot know that a stock theme is less risk than a freelancer. Many unskilled designers leave gaping security holes in their designs, and the design of many theme market places means that you cannot know the administrative options until after you have already purchased the theme, a risky proposition indeed.

同样，您不知道股票主题比自由职业者具有更低的风险。 许多不熟练的设计师在其设计中留下了巨大的安全漏洞，而且许多主题市场的设计都意味着您必须先购买主题后才能知道管理选项，这确实是一个冒险的主张。

Third, plugin compatibility is a reason many people cite for switching to a prefabricated theme, but just switching to a theme that touts WordPress compatibility does not necessarily mean it will be compatible with your plugins. Some themes have custom codes that they use to bypass some core WordPress functions, so when you try to add a plugin or update your WordPress version, problems can arise that make your premium theme worthless. The fact that many prepackaged themes come with little or no support only increases the possibility for problems down the road.

第三，插件兼容性是许多人引用切换到预制主题的原因，但是切换到吹捧WordPress兼容性的主题并不一定意味着它将与您的插件兼容。 有些主题具有自定义代码，它们用于绕过某些WordPress核心功能，因此当您尝试添加插件或更新WordPress版本时，可能会出现使高级主题毫无价值的问题。 许多预先包装的主题几乎没有或没有支持的事实只会增加将来出现问题的可能性。

Many people choose to switch their themes for what Andy calls “SEO Magic,” an intangible measure that is supposed to rocket you into Google stardom overnight. As many of us know, there are no quick SEO fixes, and a pretty theme or superstar framework will not necessarily give you awesome SEO overnight, and customizing your premium theme can impact SEO rankings even further if your code isn’t clear. So when you are considering switching themes for SEO reasons, remember that content is king but backlinks are the SEO emperor, and no theme is going to top that. But what about the themes that have actually shown themselves as SEO friendly? Well, often these guarantees are based on faulty information, especially when the theme provider is only doing this in their spare time. Those that are truly SEO optimized are packaged with meta tag management that can be easily replicated by plugins on any reputable theme.

许多人选择将他们的主题切换为Andy所说的“ SEO Magic”，这是一种无形的措施，应该在一夜之间将您吸引到Google的关注。 正如我们许多人所知，还没有快速的SEO修复程序，漂亮的主题或超级明星框架不一定会在一夜之间为您提供出色的SEO，并且自定义高级主题可能会影响SEO排名，即使您的代码不清楚。 因此，当您出于SEO的原因考虑切换主题时，请记住内容为王，但反向链接为SEO皇帝，没有任何主题能超越此。 但是，那些实际上表明自己对SEO友好的主题又如何呢？ 好吧，这些保证通常是基于错误信息的，尤其是当主题提供者仅在其业余时间这样做时。 那些真正经过SEO优化的产品与元标记管理打包在一起，可以通过任何知名主题的插件轻松复制。

Andy reminds us that “a sexy sports car with all the features is nothing without an engine and gasoline” so do not try to scrap over subpar content with flashy themes. Andy also asks that consumers of prepackaged themes recognize that on the triangle of fast, cheap, and good, only two features can be used at any one time. A cheap and fast theme is not necessarily good, and many $30 theme purchases can turn into hundreds of dollars of investment in alterations after the fact.

安迪提醒我们：“具有所有功能的性感跑车，没有引擎和汽油就算什么也不是”，所以不要试图以浮夸的主题来掩盖劣势。 安迪还要求预包装主题的消费者认识到，在快速，廉价和良好的三角形上，一次只能使用两个功能。 一个便宜又快速的主题并不一定是件好事，事后购买许多30美元的主题可以变成数百美元的改建投资。

P.S, we would not be able to make this trip if it wasn’t for our amazing sponsor.

附言：如果不是我们出色的赞助商，我们将无法进行这次旅行。

Open Source Training teaches people how to use Joomla, Drupal and WordPress.

开源培训教人们如何使用Joomla，Drupal和WordPress。

翻译自: https://www.wpbeginner.com/events/diet-pills-seo-and-theme-frameworks-there-are-no-magic-bullets/