如何使用WordPress建立个人品牌

Are you trying to build a personal brand? In today’s age, anyone can look you up on the internet and learn more about you. WordPress can help you display the best information to help you build trust, following, and a great reputation online. In this article, we will show you how to build your personal brand using WordPress.

您是否正在尝试建立个人品牌？ 在当今时代，任何人都可以在互联网上查找您并了解有关您的更多信息。 WordPress可以帮助您显示最佳信息，以帮助您在网上建立信任，关注并获得很高的声誉。 在本文中，我们将向您展示如何使用WordPress建立个人品牌。

为什么以及谁需要个人品牌？ (Why and Who Needs Personal Branding?)

By definition, personal branding is the practice of people marketing themselves and their careers as brands.

顾名思义， 个人品牌是人们推销自己及其品牌生涯的一种做法。

In our opinion, everyone needs to build a personal brand. Whether you are an entrepreneur, small business owner, doctor, professor, real-estate broker, or a student.

我们认为，每个人都需要建立个人品牌。 无论您是企业家，小企业主，医生，教授，房地产经纪人还是学生。

In today’s information age, anyone can Google your name and learn a lot more about you than you can imagine. Building a personal brand allows you to market yourself on the internet.

在当今的信息时代，任何人都可以用您的名字搜索Google，并且比您想像的更多地了解您。 建立个人品牌可以使您在互联网上进行营销。

Personal branding helps you not just earn trust, which in itself is invaluable. You can also build a following, become a thought leader, make friends, and find a lot of new opportunities.

个人品牌塑造不仅可以帮助您赢得信任，而信任本身就是无价的。 您还可以建立追随者，成为思想领袖，结交朋友并找到许多新机会。

Even if you don’t like the idea of marketing yourself as a product, you will still be judged by what you put online.

即使您不喜欢将自己作为一种产品进行营销的想法，您仍然会受到在线投入的判断。

Let’s take a look how you can build an online brand for yourself that helps you succeed.

让我们看一下如何为自己建立在线品牌，以帮助您成功。

建立一个网站 (Build a Website)

First thing you need to do is to build yourself a personal website.

您需要做的第一件事就是建立一个个人网站。

While having social media profiles is great, social networks come on and go. You need a platform of your own where you can publish anything you want. A platform where you are the star.

虽然拥有社交媒体资料很棒，但社交网络却不断出现。 您需要一个自己的平台，可以在其中发布所需的任何内容。 您是明星的平台。

Building a website with WordPress is extremely easy. You will need a WordPress hosting service and a domain name.

使用WordPress建立网站非常容易。 您将需要WordPress托管服务和域名。

WordPress recommended hosting companies like Bluehost and Siteground are offering WPBeginner readers an exclusive 50% off discount and a free domain.

WordPress建议的托管公司，例如Bluehost和Siteground ，将为WPBeginner读者提供独家50％的折扣和免费域名。

Most hosting service providers offer one click WordPress installs which allows you to be up and running with your own WordPress powered website in no time.

大多数托管服务提供商提供一键式WordPress安装 ，使您可以立即使用自己的WordPress驱动的网站启动并运行。

You can also take advantage of our free WordPress blog setup service.

您还可以利用我们的免费WordPress博客设置服务 。

获取个人品牌WordPress主题 (Get a Personal Branding WordPress Theme)

The way your website looks is very important to make a good first impression.

网站的外观对于留下良好的第一印象非常重要。

WordPress comes with tons of free and premium themes.

WordPress带有大量免费和高级主题。

For personal brand building, our favorite theme is GetNoticed by Michael Hyatt.

对于个人品牌建设，我们最喜欢的主题是Michael Hyatt的GetNoticed 。

Our founder and CEO Syed Balkhi also uses the GetNoticed on his personal website.

我们的创始人兼首席执行官Syed Balkhi还在他的个人网站上使用了GetNoticed。

You can also find some awesome WordPress themes at StudioPress and Themify.

您还可以在StudioPress和Themify中找到一些很棒的WordPress主题。

开始构建电子邮件列表 (Start Building an Email List)

The most important thing you can do for the success of any website is build an email list.

对于任何网站而言，最重要的事情就是建立电子邮件列表 。

Your personal website is no exception.

您的个人网站也不例外。

Before you do anything else, signup for an email marketing service provider like MailChimp or AWeber.

在执行其他任何操作之前，请注册一个电子邮件营销服务提供商，例如MailChimp或AWeber 。

MailChimp is the easiest to use, and they have a free version to start with.

MailChimp是最易于使用的，并且它们以免费版本开始。

We have a detailed guide on using MailChimp with WordPress, it will help you get started with in minutes.

我们有使用MailChimp和WordPress的详细指南，它将帮助您在数分钟内开始使用。

为您的个人网站创建内容 (Creating Content for Your Personal Website)

Creating a website can be made easy with WordPress, but you will still need to add content.

使用WordPress可以轻松创建网站，但是您仍然需要添加内容。

Your content must be relevant to your industry, add value to your readers, and should help you showcase your skills.

您的内容必须与您的行业相关，为读者增加价值，并应帮助您展示自己的技能。

About Page

关于页面

You need to create an about page where users can learn more about you.

您需要创建一个关于页面，用户可以在其中了解有关您的更多信息。

Many personal site owners use their about page as the front page of their website.

许多个人网站所有者使用其About页面作为其网站的首页 。

Use the about page to tell users who you are, what you do, awards you have won, and link to some samples of your work.

使用“关于”页面可以告诉用户您的身份，从事的工作，所获奖项，并链接到您的一些工作样本。

Let users know how they can get in touch with you through social media and by email. Take a look at our CEO, Syed Balkhi’s about page for inspiration.

让用户知道如何通过社交媒体和电子邮件与您取得联系。 看看我们的首席执行官Syed Balkhi的关于页面的灵感。

You should also check out 6 Common About Page Mistakes That Are Killing Your Conversions

您还应该检查一下6个常见的关于页面错误，这些错误会导致转化失败

Contact Page

联系页面

A lot of people don’t want to contact you through social media. This is why you will see contact pages on almost every website on the internet.

很多人不想通过社交媒体与您联系。 这就是为什么您会在互联网上几乎每个网站上看到联系页面的原因。

You need to add a contact page on your website with information about how users can send you a quick message.

您需要在网站上添加联系页面，其中包含有关用户如何向您发送快速消息的信息。

WordPress does not come with a built in contact form. However, there are some excellent contact form plugins that you can install.

WordPress没有内置的联系表单。 但是，您可以安装一些出色的联系表单插件 。

We recommend using Gravity Forms and use it on all of our websites.

我们建议使用重力形式 ，并在我们所有的网站上使用它。

博客 (Blog)

By default WordPress comes with a blog on the front page. It is totally up to you whether you want to have a blog on your site or not. You can actually create a WordPress site with no blog and just a few pages.

默认情况下，WordPress在首页上带有一个博客。 是否要在您的站点上拥有博客完全取决于您。 实际上，您可以创建一个没有博客且只有几页的WordPress网站。

However, adding a blog to your site has tremendous benefits. First of all, blogs are meant to be regularly updated, this means you can add fresh content to your site as often as you want.

但是，将博客添加到您的站点具有巨大的好处。 首先，博客应定期进行更新，这意味着您可以根据需要随时向站点添加新内容。

Blog also provides your users a reason to visit your site again and again. With each visit, your personal brand will strengthen and become more recognizable to the users.

博客还为您的用户提供了一次又一次访问您的网站的理由。 每次访问，您的个人品牌都将得到增强，并为用户所认可。

Blogs are casual, so you don’t need to spend too much time on writing lengthy essays. You can write short, useful, and insightful articles on a regular basis.

博客是休闲的，因此您不需要花费太多时间来撰写冗长的文章。 您可以定期撰写简短，有用且有见地的文章。

Each article brings users from search engines to your website. These users can then sign up for your email list, and you can reach them any time you want.

每篇文章都将用户从搜索引擎吸引到您的网站。 然后，这些用户可以注册您的电子邮件列表，然后您可以随时与他们联系。

添加投资组合 (Add a Portfolio)

Portfolios are not just for designers or photographers. No matter what industry you belong to, you can add your most successful projects to your portfolio.

作品集不仅适合设计师或摄影师。 无论您属于哪个行业，都可以将最成功的项目添加到您的投资组合中。

This helps others quickly look at the things you have done, and it’s a great way to build trust.

这可以帮助其他人快速查看您所做的事情，这是建立信任的好方法。

Adding a portfolio to your WordPress website is fairly easy. See our guide on how to add a portfolio to your WordPress site.

向您的WordPress网站添加投资组合非常容易。 请参阅我们的指南， 了解如何向您的WordPress网站添加投资组合 。

在WordPress中添加推荐 (Adding Testimonials in WordPress)

Testimonials help you show off what others are saying about you.

推荐信可以帮助您炫耀别人对您的评价。

This kind of social proof helps you establish authority and develop trust.

这种社会证明可以帮助您建立权威并建立信任。

Adding testimonials to your WordPress site is quite easy. First you need to install and activate the Testimonials Widget plugin.

向您的WordPress网站添加推荐书非常容易。 首先，您需要安装并激活“个人鉴定”小部件插件。

It allows you to easily create and add testimonials using shortcodes. Next, decide where you want to display testimonials. You can add them to your site’s sidebar, or you can create a dedicated page for testimonials.

它使您可以使用短代码轻松创建和添加推荐。 接下来，确定要在何处显示推荐书。 您可以将它们添加到站点的侧边栏中，或者可以创建专用的推荐页面。

与社会一起传播 (Going Viral With Social)

WordPress and social go hand in hand. There are countless WordPress plugins that allow you to add social buttons and sharing widgets to your site. However, many of them will slow down your website.

WordPress和社交网站齐头并进。 有无数的WordPress插件，可让您向站点添加社交按钮和共享窗口小部件。 但是，其中许多都会减慢您的网站速度。

We recommend you to use Floating Social Bar, its the best social media plugin for WordPress. We use a slightly modified version of it on all our websites.

我们建议您使用Floating Social Bar ，它是WordPress的最佳社交媒体插件。 我们在所有网站上都使用了经过稍微修改的版本。

Floating Social Bar encourages users to share your content. It does not add links to your social media profile. You will have to use simple social icons plugin to add social media buttons to your sidebar.

Floating Social Bar鼓励用户共享您的内容。 它不会向您的社交媒体资料添加链接。 您将必须使用简单的社交图标插件将社交媒体按钮添加到侧边栏中。

You may also want to check out these 7 must have social media tools and plugins for bloggers that will help you use social media like pro.

您可能还想查看这7个必须具有社交媒体工具和博客的插件，这些工具和插件将帮助您使用pro等社交媒体。

创建画廊和幻灯片 (Create Galleries and Slides)

As humans, we love colors and visuals. Our brains are just wired that way.

作为人类，我们喜欢色彩和视觉效果。 我们的大脑就是那样连接的。

You should use the power of visual imagery to build your personal brand. If you are a designer or photographer, then you probably already have stunningly beautiful content to display on your site.

您应该利用视觉影像的力量来建立自己的品牌。 如果您是设计师或摄影师，则您可能已经可以在自己的网站上显示惊人的精美内容。

WordPress comes with a basic gallery function, but it is not as pretty as we would like it to be.

WordPress具有基本的库功能，但是它不像我们希望的那样漂亮。

If you regularly add image galleries to your WordPress site, then you will need Envira Gallery. It will help you easily add beautiful responsive image galleries in WordPress.

如果您定期将图片库添加到WordPress网站，那么您将需要Envira Gallery。 它将帮助您轻松地在WordPress中添加漂亮的响应式图像库 。

Sliders are highly engaging, this is why you see them on every other website on the internet. With WordPress, you can add sliders to your site without hiring a designer or developer.

滑块非常吸引人，这就是为什么您在互联网上的每个其他网站上看到它们的原因。 使用WordPress，您可以在您的网站上添加滑块，而无需雇用设计师或开发人员。

There are so many slider plugins for WordPress, finding the right one can be tricky. This is why we compared them to find out the best WordPress slider plugin.

WordPress有很多滑块插件，要找到合适的插件可能很棘手。 这就是为什么我们比较它们以找出最佳的WordPress滑块插件的原因。

添加约会和咨询 (Add Appointments and Consultation)

If you offer professional help and advice to users, then your WordPress site can be used to handle appointments. You can signup for a service like Clarity which allows users to book your time to get personal advice.

如果您向用户提供专业帮助和建议，则您的WordPress网站可用于处理约会。 您可以注册诸如Clarity之类的服务，该服务使用户可以预订您的时间以获得个人建议。

You can also use one these WordPress appointment and booking plugins for a more integrated experience. These plugins can display calendars, availability, and you can even accept payments right from your own site.

您也可以使用这些WordPress约会和预订插件之一，以获得更完整的体验。 这些插件可以显示日历，可用性，您甚至可以直接从自己的网站接受付款。

We hope this article helped you learn how to build your personal brand using WordPress. These WordPress tools will help you get started, but there is a lot more you can do with your site. Check out these 40 useful tools to manage and grow your WordPress site.

我们希望本文能帮助您学习如何使用WordPress建立个人品牌。 这些WordPress工具将帮助您入门，但是您可以在网站上做更多的事情。 查看这40个有用的工具来管理和扩展WordPress网站 。

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

如果您喜欢这篇文章，请订阅我们的YouTube频道 WordPress视频教程。 您也可以在Twitter和Facebook上找到我们。

翻译自: https://www.wpbeginner.com/beginners-guide/how-to-build-your-personal-brand-using-wordpress/