如何在您的WordPress博客上出售广告（分步进行）-CSDN博客

Do you want to sell ads on your WordPress blog? Selling ads on a blog or website is one of the most common ways to make money online. In this article, we will show you how to sell adds on your WordPress blog and explain the different types of ad options available to you.

您想在WordPress博客上出售广告吗？在博客或网站上销售广告是最常见的在线赚钱方式之一。在本文中，我们将向您展示如何在WordPress博客上出售添加内容，并说明您可以使用的不同类型的广告选项。

您需要在WordPress博客上出售什么广告？ (What Do You Need to Sell Ads on Your WordPress Blog?)

First, you need to make sure you are using the right blogging platform. There are two types of WordPress blogs, WordPress.com which is a hosted blogging service and WordPress.org also called self-hosted WordPress. See the difference in our comparison of WordPress.com vs WordPress.org.

首先，您需要确保使用正确的博客平台。 WordPress博客有两种类型，一种是托管博客服务WordPress.com，另一种称为自托管WordPress的WordPress.org。在我们对WordPress.com和WordPress.org进行比较时，可以看到差异。

WordPress.com have their own WordAds program and only allows third-party ads if you sign up for the business plan.

WordPress.com拥有自己的WordAds程序，并且只有在您签署了业务计划后才允许第三方广告。

On the other hand, you can run ads on your self-hosted WordPress.org website out of the box.

另一方面，您可以直接在自托管的WordPress.org网站上投放广告。

If you don’t yet have a WordPress.org website, then follow the instructions in our guide on how to start a WordPress blog, and you will be up and running in no time.

如果您还没有WordPress.org网站，请按照我们的指南中有关如何启动WordPress博客的说明进行操作，您将很快就可以启动并运行。

That being said, let’s take a look at what kind of ads you can sell on your WordPress blog.

话虽如此，让我们来看看您可以在WordPress博客上出售哪种广告。

您可以在WordPress博客上出售的广告类型 (Types of Ads You Can Sell on Your WordPress Blog)

There are different types of ads that you can sell on your WordPress blog. One ad type may work better than the other depending on your website’s topic, audience, and overall traffic.

您可以在WordPress博客上出售不同类型的广告。根据您网站的主题，受众群体和总体访问量，一种广告类型可能比另一种更好。

You can also choose to combine different ad types to create an effective monetization strategy for your blog.

您还可以选择合并不同的广告类型，以为博客创建有效的获利策略。

1.每次点击费用或每次点击费用广告 (1. CPC or Cost-Per-Click Ads)

Cost-per-click ads are the most common type of ads displayed on the majority of websites. Ads are sold on a per-click basis which means you are only eligible to get paid when a user clicks on the ad.

每次点击费用广告是大多数网站上最常见的广告类型。广告是按点击数出售的，这意味着您只有在用户点击广告后才有资格获得报酬。

The reason this ad type is so successful is that it works effectively for both publishers and advertisers. Advertisers get traffic to their websites which they can use to generate leads or increase sales. The publisher is able to get paid for sending traffic.

这种广告类型如此成功的原因是，它对发布者和广告客户都有效。广告商获得了访问其网站的流量，可用于生成潜在客户或增加销售。发布者可以通过发送流量获得报酬。

Advertising programs like Google AdSense allow you to easily sell cost per click ads on your website. Once you sign up with the Google AdSense program, your website will become available to Google’s enormous network of advertisers.

Google AdSense之类的广告程序可让您轻松出售网站上的每次点击费用。一旦您注册了Google AdSense计划，您的网站就会对Google庞大的广告客户网络开放。

For more details see our guide on how to properly add Google AdSense in WordPress.

有关更多详细信息，请参见有关如何在WordPress中正确添加Google AdSense的指南。

One downside is that if you have low traffic, or your ads are not placed at strategic locations, then you may get a very low click-through rate for ads on your website. However, many website owners quickly overcome this by optimizing their ads in WordPress.

缺点是，如果流量很少，或者您的广告没有放置在重要的地理位置，那么您网站上的广告的点击率可能会非常低。但是，许多网站所有者通过在WordPress中优化广告来快速克服了这一问题。

2. CPM或每千次展示费用广告 (2. CPM or Cost-Per-Thousand-Impressions Ads)

CPM (cost per mille) or cost-per-thousand-impression are ads that are sold based on how many times they are displayed. This means you get paid for displaying ads on your website whether users click on them or not.

每千次展示费用(CPM)或每千次展示费用是根据展示次数销售的广告。这意味着无论用户是否点击广告，您都可以在网站上展示广告而获得报酬。

CPM ads often fail to generate the same amount of revenue as you would generate with cost-per-click ads alone. However, they can be a significant source of income if you have a high traffic website, and you don’t want to place ads too close to your content.

CPM广告通常无法产生与仅使用每次点击费用广告产生的收入相同的收入。但是，如果您的网站流量较高，并且您不想将广告放置在内容附近，则它们可能是重要的收入来源。

Advertisers are particularly keen on buying CPM ads on websites with a high reputation among their target audiences.

广告客户特别热衷于在目标受众中享有很高声誉的网站上购买CPM广告。

3.固定费用广告 (3. Flat Fee Ads)

Flat fee ads allow you to sell ad spots on your website for a specific time-period. You can price your ads based on how much traffic your website generates on an average.

固定费用广告可让您在特定时间段内在网站上出售广告位。您可以根据网站平均产生的流量为广告定价。

This type of ads provide more impressions and clicks to advertisers and allow website owners to know exactly how much they will earn at the end of the period.

这种类型的广告为广告客户提供了更多的印象和点击次数，并使网站所有者可以确切地了解到期末他们将获得多少收入。

Advertisers usually purchase this type of ads on websites with higher traffic matching their target demographics. You can sell ads directly through your website by creating an ‘Advertise Here’ page. Alternatively, you can also join programs like BuySellAds or DoubleClick by Google.

广告客户通常会在流量较高的网站上购买与其目标受众相符的此类广告。您可以通过创建“此处投放广告”页面直接通过您的网站销售广告。另外，您也可以加入Google的 BuySellAds或DoubleClick之类的程序。

4.会员广告 (4. Affiliate Ads)

Affiliate ads can also be called action based ads. Basically, you send traffic to an advertiser’s website, but you only get paid if a user completes an action. This action could be anything like making a purchase, downloading software, creating an account, etc.

会员广告也可以称为基于操作的广告。基本上，您会将流量发送到广告客户的网站，但是只有在用户完成一项操作后，您才能获得报酬。该操作可能类似于购买，下载软件，创建帐户等。

Affiliate programs provide you a unique URL with your referral ID. You can then use this URL to create banners, graphics, or add links directly in your articles.

会员计划为您提供带有参考ID的唯一URL。然后，您可以使用此URL创建标题，图形或直接在文章中添加链接。

The benefit of affiliate ads is that you get paid substantially higher than what you would get paid on a cost per click or cost per mille ad.

联盟广告的好处是，您获得的报酬要比每次点击费用或每千次广告费用获得的报酬高得多。

You can sign up for affiliate programs of different products and services that you want to promote. Each product, service, and affiliate program comes with its own commission rates, terms, and conditions.

您可以注册要推广的不同产品和服务的会员计划。每个产品，服务和会员计划都有其自己的佣金率，条款和条件。

For example, WPEngine’s affiliate program allows you to earn on each new sign up you send their way. Your commission will be based on the user’s entire first month payment or fixed $200 whichever is higher.

例如， WPEngine的会员计划允许您通过发送新的注册来赚钱。您的佣金将基于用户的第一个月的全部付款或固定的$ 200(以较高者为准)。

You can easily manage your affiliate links in WordPress using ThirstyAffiliates. You will also find plenty of tools and plugins to boost your affiliate marketing.

您可以使用ThirstyAffiliates 在WordPress中轻松管理您的会员链接。您还将发现大量工具和插件来促进您的会员营销。

在您的网站上设置横幅广告 (Setting up Banner Ads on Your Website)

After looking at the different ad types you can come up with a monetization strategy that works for you. Don’t worry if you are still not sure which is the right choice for you.

在查看了不同的广告类型之后，您可以提出一种适合您的获利策略。如果您仍然不确定哪个是您的正确选择，请不要担心。

Most website owners use multiple ad types and then prioritize them based on their earning potential.

大多数网站所有者使用多种广告类型，然后根据其潜在收入来确定优先级。

Once you have chosen a monetization strategy, you are now ready to add banner ads to your website. WordPress has several really good ad management plugins that you can use.

选择了获利策略后，就可以将横幅广告添加到您的网站了。 WordPress有几个您可以使用的非常好的广告管理插件。

We recommend using AdSanity, it is one of the most beginner-friendly ad management plugin for WordPress.

我们建议您使用AdSanity ，它是WordPress最适合初学者的广告管理插件之一。

First thing you need to do is install and activate the AdSanity plugin. For more details, see our step by step guide on how to install a WordPress plugin.

您需要做的第一件事是安装并激活AdSanity插件。有关更多详细信息，请参阅有关如何安装WordPress插件的分步指南。

Upon activation, simply go to Adsanity » Create Ad to create your first ad.

激活后，只需转到Adsanity»创建广告即可创建您的第一个广告。

AdSanity allows you to create any kind of ad. You can create a self-hosted ad, local ad, or add the ad code provided by an ad program like Google AdSense.

AdSanity允许您制作任何类型的广告。您可以创建自托管广告，本地广告，或添加由Google AdSense之类的广告程序提供的广告代码。

If you are running a local ad, then you can upload a banner image and graphics. If it is a third-party ad, then you can go ahead and enter the ad code.

如果您正在投放本地广告，则可以上传横幅图像和图形。如果它是第三方广告，则可以继续并输入广告代码。

Under the publish meta box, you can also schedule the ad to run for a specific period or allow it to run indefinitely. Don’t forget to click on the publish or update button to save your changes.

在发布元框下，您还可以安排广告在特定时期内运行或无限期运行。不要忘记单击“发布”或“更新”按钮以保存您的更改。

AdSanity allows you to display ads anywhere on your website using widgets and shortcodes. Simply go to Appearance » Widgets page and drag and drop the AdSanity single ad widget to a sidebar.

AdSanity允许您使用小部件和简码在网站上的任何地方展示广告。只需转到外观»小部件页面，然后将AdSanity单个广告小部件拖放到侧边栏中。

For detailed instructions, see our article on how to manage ads in WordPress with AdSanity.

有关详细说明，请参阅我们有关如何使用AdSanity在WordPress中管理广告的文章。

We hope this article helped you learn how to sell ads on your WordPress blog. You may also want to see our guide on more ways to make money online using WordPress.

我们希望本文能帮助您学习如何在WordPress博客上出售广告。您可能还希望查看有关使用WordPress 在线赚钱的更多方法的指南。

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

如果您喜欢这篇文章，请订阅我们的YouTube频道 WordPress视频教程。您也可以在Twitter和Facebook上找到我们。