输入电子邮件正确格式
Want to know what is an email blast and how to do it “the right way”?
是否想知道什么是电子邮件爆炸，以及如何“正确地进行”处理？
An email blast or broadcast is a process of sending a single email message to a large number of subscribers in your mailing list.
电子邮件爆炸或广播是将单个电子邮件发送给邮件列表中的大量订户的过程。
These are extremely effective for businesses to get more sales, and bloggers use it to get more website traffic to their new content.
这些对于企业获得更多销售非常有效，博客作者使用它来吸引更多网站访问其新内容。
In this article, we will explain how to do an email blast the proper way as well as share some examples.
在本文中，我们将说明如何以正确的方式进行电子邮件爆炸，并分享一些示例。
什么是电子邮件爆炸？ (What is an Email Blast?)
An email blast is a single email message that is sent to an entire email list, a large segment of an email list, or many email lists all at once.
电子邮件爆炸是一次发送到整个电子邮件列表 ，大部分电子邮件列表或许多电子邮件列表的单个电子邮件。
These emails target most or all contacts in your mailing list which makes your email blasts have a wide reach.
这些电子邮件以您的邮件列表中的大多数或所有联系人为目标，这使您的电子邮件爆炸具有广泛的影响力。
Email blasts are also known as broadcast emails, mass emails, bulk emails, e-blasts, and email campaigns. Most people are using the term ‘email campaigns’ to avoid the aggressive tone inherent with ‘email blast.’
电子邮件爆炸也称为广播电子邮件，群发电子邮件，批量电子邮件，电子爆炸和电子邮件活动。 大多数人使用“电子邮件活动”一词来避免“电子邮件爆炸”所固有的激进语调。
Email blasts are mainly used for sending promotional content and newsletters. At WPBeginner, we use email blasts to promote our premium WordPress plugins as well as share our helpful tutorials.
电子邮件冲击波主要用于发送促销内容和新闻通讯 。 在WPBeginner，我们使用电子邮件爆炸功能来推广我们的高级WordPress插件 ，并分享我们的有用教程。
For example, take a look at the email campaign we sent to promote our MonsterInsights plugin sale.
例如，看一下我们发送来推广MonsterInsights插件销售的电子邮件活动。
If you want to inform all your subscribers about special offers, then email blasts are the most reliable and efficient form of commnication.
如果您想通知所有订户有关特别优惠，那么电子邮件发送是最可靠，最有效的通信方式。
电子邮件爆炸过时了吗？ (Are Email Blasts Outdated?)
Although email blasts are great for delivering any message to a large number of people, some consider this to be an outdated method of communication.
尽管电子邮件爆炸非常适合将邮件传递给大量人员，但有些人认为这是一种过时的通信方法。
That’s because email blasts are bulk emails sent to everyone regardless of their choice, priorities, and needs. At times, blast emails can be highly irrelevant and useless to the recipients.
这是因为电子邮件爆炸是发送给所有人的批量电子邮件，无论他们的选择，优先级和需求如何。 有时，快速发送电子邮件对于收件人而言可能是无关紧要且无用的。
Due to the same reason, the email recipients may ignore, mark the mail as spam, and even unsubscribe from your email list.
由于相同的原因，电子邮件收件人可能会忽略，将邮件标记为垃圾邮件，甚至取消订阅您的电子邮件列表。
Here are the top reasons why users don’t like email blasts:
以下是用户不喜欢电子邮件爆炸的主要原因：
1. Unsegmented: Email blasts often use the entire mailing list without segmentation. Often your email subscribers are very different, and they may be interested in different products or services.
1.不分段 ：电子邮件群发经常使用整个邮件列表而不进行分段。 通常，您的电子邮件订阅者非常不同，他们可能对不同的产品或服务感兴趣。
2. Untargeted: The email blasts send the same message to everyone without considering their personal interests, past interactions, or their needs. Users often unsubscribe from your mailing list after receiving such unwanted emails.
2.无目标 ：电子邮件爆炸向每个人发送相同的消息，而无需考虑他们的个人兴趣，过去的互动或他们的需求。 用户通常会在收到此类不需要的电子邮件后从您的邮件列表中退订。
3. Not personalized: All of us love to read a message that addresses us personally. Email blasts that don’t personalize the emails are often marked as spam.
3.不个性化 ：我们所有人都喜欢阅读一条针对我们的邮件。 无法对电子邮件进行个性化设置的电子邮件爆炸通常被标记为垃圾邮件。
4. Unexpected: Unlike the action-based emails, broadcast emails are unexpected due to which there can be a natural feeling of resistance from the recipients.
4.意外 ：与基于动作的电子邮件不同，广播电子邮件是意外的，因此接收者会自然而然地感到抵制。
Unlike 10 or 15 years ago, there are a lot of new marketing methods available like social media, pay-per-click advertising, etc. However none are as effective as email.
与10或15年前不同，有许多新的营销方法可用，例如社交媒体，按点击付费的广告等。但是，没有一种方法能像电子邮件一样有效。
To the answer the question, is email blast dead? NO.
为了回答这个问题，电子邮件爆炸死了吗？ 没有。
Email is still the most reliable form of communication in the world. With new technology there are better ways to do an email blast which will get you higher results.
电子邮件仍然是世界上最可靠的通信形式。 有了新技术，有更好的方法进行电子邮件爆炸，这将为您带来更高的结果。
We will explain how to do an email blast the RIGHT way in the following section below.
我们将在下面的部分中说明如何正确处理电子邮件。
如何以“正确的方式”进行电子邮件爆炸 (How to Do an Email Blast “the Right Way” – Step by Step)
Marketers associated with big and small companies are still using email blast to promote their product launches, discount offers, etc.
与大小公司相关的营销人员仍在使用电子邮件爆炸来促进其产品发布，折扣优惠等。
And the results are brilliant. That’s because they are using email blasts the right way.
结果非常出色。 那是因为他们以正确的方式使用电子邮件爆炸。
If you are not a professional marketer, you can follow the steps below to successfully run an email blast.
如果您不是专业的营销人员，则可以按照以下步骤成功运行电子邮件爆炸。
Table of Contents
目录
- Choose the best email blast service选择最好的电子邮件发送服务
- Create an email list创建电子邮件列表
- Segment your email list细分您的电子邮件列表
- Create a targeted email campaign制作有针对性的电子邮件活动
- Measure results and improve email deliverability评估结果并改善电子邮件的可传递性
Now let’s go ahead and see the steps one by one.
现在，让我们继续一步一步看一下步骤。
步骤1：选择最佳的电子邮件发送服务 (Step 1: Choose the Best Email Blast Service)
First of all, you need a robust email marketing service to create an email blast. An email marketing service lets you create a mailing list, segment your list, and send bulk emails.
首先，您需要强大的电子邮件营销服务来创建电子邮件爆炸。 电子邮件营销服务使您可以创建邮件列表，细分列表以及发送批量电子邮件。
There are dozens of email marketing services in the market. Among them Constant Contact, SendinBlue, Drip, and ConvertKit are the most popular companies.
市场上有数十种电子邮件营销服务。 其中Constant Contact ， SendinBlue ， Drip和ConvertKit是最受欢迎的公司。
We have tried and tested all of the above email marketing services, and we believe they are great at what they offer. However, we recommend Constant Contact because it offers the best deal of all.
我们已经尝试并测试了上述所有电子邮件营销服务，并且我们相信它们在提供的服务方面表现出色。 但是，我们建议使用“ 持续联系”，因为它可以提供最好的服务。
Constant Contact is the most beginner-friendly email blast software. It comes with dozens of pre-made email templates to help you quickly get started. You can choose a template, and easily customize that using their drag and drop editor.
持续联系是最适合初学者的电子邮件发送软件。 它带有许多预制的电子邮件模板，可帮助您快速入门。 您可以选择一个模板，并使用其拖放编辑器轻松自定义该模板。
It has simple options to collect emails, automation features to send / trigger emails based on users’ actions, and more. Plus, it lets you segment your subscribers and send targeted email campaigns.
它具有收集电子邮件的简单选项，基于用户操作发送/触发电子邮件的自动化功能等。 另外，它使您可以细分订户并发送有针对性的电子邮件活动。
To get started, you need to visit the Constant Contact website and sign up for a new account.
首先，您需要访问Constant Contact网站并注册一个新帐户。
You can quickly create a Constant Contact account as it offers a 60-day free trial account (No credit cards required).
您可以快速创建一个固定联系帐户，因为该帐户提供60天的免费试用帐户(无需信用卡)。
Once done, you will see your Constant Contact dashboard from where you can manage your email lists, subscribers, and send email blasts.
完成后，您将看到“恒定联系”仪表板，从中可以管理电子邮件列表，订户和发送电子邮件爆炸。
Alternately, you can also use SendinBlue which offers a free email marketing plan.
或者，您也可以使用提供免费电子邮件营销计划的SendinBlue 。
第2步。创建您的电子邮件列表 (Step 2. Create Your Email List)
An email list is simply a list of email addresses whom you can send emails. It is like your contact book containing the email addresses of your subscribers and prospect customers.
电子邮件列表只是您可以向其发送电子邮件的电子邮件地址列表。 就像您的通讯录中包含您的订户和潜在客户的电子邮件地址。
To create an email list in Constant Contact, go to ‘Contacts’ menu on the top and then click on Email Lists option in the sidebar.
要在“恒定联系人”中创建电子邮件列表，请转到顶部的“联系人”菜单，然后单击侧栏中的“电子邮件列表”选项。
Now you will see the default email list labeled ‘General Interest.’ Click on the ‘Enter a new list’ link to create a new email list.
现在，您将看到标记为“一般兴趣”的默认电子邮件列表。 单击“输入新列表”链接以创建新的电子邮件列表。
After that, name your email list and click on the Add List button.
之后，命名您的电子邮件列表，然后单击“添加列表”按钮。
Once your email list is built, the next step is to add contacts to your list. Open your new email list, and click on the ‘Add Contacts’ button.
建立电子邮件列表后，下一步就是将联系人添加到列表中。 打开新的电子邮件列表，然后单击“添加联系人”按钮。
As you can see in the above screenshot, Constant Contact lets you add contacts in multiple ways. You can type in a contact, upload from a file, or import from Gmail, Outlook, and other apps.
如您在上面的屏幕截图中所见，Constant Contact允许您以多种方式添加联系人。 您可以输入联系人，从文件上传或从Gmail，Outlook和其他应用程序导入。
If you want to grow your email list faster, see our guide on easy ways to grow an email list.
如果您想更快地增加电子邮件列表，请参阅有关增加电子邮件列表的简单方法的指南。
步骤3：细分您的电子邮件列表 (Step 3: Segment Your Email List)
Once you have an email list, the next step is to segment it. Email segmentation is the most critical aspect of doing a successful email blast.
有了电子邮件列表后，下一步就是对其进行细分。 电子邮件细分是成功进行电子邮件爆炸的最关键方面。
Email segmentation is dividing your email subscribers into smaller groups or segments to send highly targeted emails.
电子邮件细分会将您的电子邮件订阅者分成较小的组或细分，以发送针对性强的电子邮件。
You can segment your email subscribers based on gender, age, geographical location, interests, purchase history, contact activity, etc.
您可以根据性别，年龄，地理位置，兴趣，购买历史，联系活动等对电子邮件订阅者进行细分。
For example, a book store may create different segments for the students of arts, physics, and maths and send different emails.
例如，一家书店可以为艺术，物理和数学专业的学生创建不同的细分，并发送不同的电子邮件。
Email segmentation is a crucial task which must be done with a clear goal. You need to be clear on which type of subscribers to be included in a segment.
电子邮件分段是一项至关重要的任务，必须有一个明确的目标。 您需要明确细分中要包括的订户类型。
For more details, see this guide on smarter ways to segment your email list.
有关更多详细信息，请参阅本指南，以更智能的方式对电子邮件列表进行细分 。
To create segments in Constant Contact, go to the ‘Contacts’ menu and click on the Segments link. After that, click on the Create Segment button.
要在Constant Contact中创建细分，请转到“联系人”菜单，然后单击细分链接。 之后，点击创建细分按钮。
In the next screen, you can create a segment by choosing the right criteria for your needs.
在下一个屏幕中，您可以根据需要选择正确的条件来创建细分。
As you can see in the screenshot above, Constant Contact lets you create segments based on contact activity like emails sent, opened, clicked, or did not open. You can also include email subscribers by contact details, including job title, city, country, etc.
如您在上面的屏幕截图中所见，Constant Contact允许您根据联系人活动(例如发送，打开，单击或未打开的电子邮件)创建细分。 您还可以通过联系方式包括电子邮件订阅者，包括职务，城市，国家等。
步骤4：建立目标电子邮件活动 (Step 4: Create a Targeted Email Campaign)
After creating segments, the next task is to create a targeted email campaign or an email blast. There can be different ways you can create an email campaign depending on the email marketing software you use.
创建细分后，下一个任务是创建目标电子邮件活动或电子邮件爆炸。 根据您使用的电子邮件营销软件，可以有多种创建电子邮件活动的方法。
To create an email campaign in Constant Contact, go to the ‘Campaigns’ menu, and then click the Create button.
要在“持续联系”中创建电子邮件广告系列，请转到“广告系列”菜单，然后单击“创建”按钮。
Next, you can choose the Email option.
接下来，您可以选择电子邮件选项。
After that, you will see hundreds of pre-made email templates ready for use. You can preview the templates one by one or simply type in your keywords to search a template.
之后，您将看到数百个可随时使用的预制电子邮件模板。 您可以一个一个地预览模板，也可以直接输入关键字来搜索模板。
For example, we will search for the keyword ‘sale’.
例如，我们将搜索关键字“ sale”。
As you can see in the screenshot above, the available templates for sales will appear. For example, we will choose ‘Limited Time Sale.’
如您在上面的屏幕截图中所见，将出现可用的销售模板。 例如，我们将选择“限时销售”。
After that, the email campaign builder page will open. First, name your campaign.
之后，将打开电子邮件活动构建器页面。 首先，为您的广告系列命名。
Next, click on the area above your template to open your email settings.
接下来，单击模板上方的区域以打开您的电子邮件设置。
After that, you need to edit your email subject line. You can also personalize your email subject line by adding the subscriber’s name. Click on the ‘Personalize’ option.
之后，您需要编辑您的电子邮件主题行。 您还可以通过添加订阅者的姓名来个性化您的电子邮件主题行。 单击“个性化”选项。
Next, you can choose the first name or any other contact detail to insert in your subject line.
接下来，您可以选择名字或任何其他联系方式以插入主题行。
You can also enter a generic name like Customer, User, or Friend to address users whose names are not available. Once done, click on the ‘Insert’ button.
您也可以输入通用名称(例如“客户”，“用户”或“朋友”)来寻址名称不可用的用户。 完成后，单击“插入”按钮。
You will see some text with big brackets added in your subject line. For example, [[FIRSTNAME OR “User”]] in the screenshot below.
您会在主题行中看到一些带有大括号的文本。 例如，下面的屏幕截图中的[[FIRSTNAME OR“ User”]] 。
After that, edit your email preheader, from Name (company or organization name), from address, and then click the Save button.
之后，从名称(公司或组织名称)，地址中编辑电子邮件的预标题，然后单击“保存”按钮。
Next step is to customize your email body. You can simply point and click on any element in the email to edit or change it.
下一步是自定义您的电子邮件正文。 您只需指向并单击电子邮件中的任何元素即可对其进行编辑或更改。
You can also drag and drop Build elements and layouts from the left sidebar.
您也可以从左侧边栏中拖放Build元素和布局。
Once your email design is complete, you can check and preview your email. If it looks good to you, then click on the ‘Continue’ button at the top right corner.
电子邮件设计完成后，您可以检查和预览电子邮件。 如果您觉得不错，请点击右上角的“继续”按钮。
In the next screen, you will see email send (blasting) options. You can select recipients from email lists or segments. For example, we will choose the segment that we created earlier.
在下一个屏幕中，您将看到电子邮件发送(发送)选项。 您可以从电子邮件列表或细分中选择收件人。 例如，我们将选择之前创建的细分。
On the right sidebar, you will see options to send your email campaign now or schedule for later.
在右侧栏中，您将看到一些选项，用于立即发送电子邮件活动或安排稍后发送。
步骤5：衡量结果并改善电子邮件的可传递性 (Step 5: Measure Results and Improve Email Deliverability)
Sending an email campaign does not mean that your work is done. After posting your email blast, you need to measure your results and see how the recipients are interacting with them.
发送电子邮件活动并不意味着您的工作已经完成。 在发布电子邮件爆炸后，您需要测量结果并查看收件人如何与他们进行交互。
Top email marketing services like Constant Contact have built-in email stats feature.
顶级电子邮件营销服务(如Constant Contact)具有内置的电子邮件统计功能。
To view your email campaign stats, click on the ‘Reporting’ menu on the top.
要查看您的电子邮件广告系列统计信息，请点击顶部的“报告”菜单。
You can also see the performance of your email campaigns individually by clicking on them.
您还可以通过单击来分别查看电子邮件广告系列的效果。
You will see the email open rate, the total sent emails, bounces, and successful deliveries. The reports will also reveal click rate, did not open, unsubscribes, and marked spam stats.
您将看到电子邮件打开率，已发送电子邮件，退回和成功发送的总数。 这些报告还将显示点击率，未打开，取消订阅和标记为垃圾邮件状态。
The biggest challenge of email blasting is email deliverability. A lot of times, your emails don’t get delivered at all or sent to the spam box directly.
电子邮件爆炸的最大挑战是电子邮件的可传递性。 很多时候，您的电子邮件根本无法传递或直接发送到垃圾邮件箱。
Here are some proven techniques to improve email deliverability:
以下是一些提高电子邮件传递能力的成熟技术：
- Update your email list time to time to remove fake email addresses, deleted emails, etc. 随时更新您的电子邮件列表，以删除伪造的电子邮件地址，已删除的电子邮件等。
- Maintain the frequency of your emails (no spikes) 保持电子邮件的频率(无峰值)
- Avoid misleading subject lines 避免误导主题行
- Make your emails useful with vaubale and engaging content 通过vaubale和引人入胜的内容使您的电子邮件有用
最佳电子邮件爆炸示例 (Best Email Blast Examples)
There are mainly 2 types of emails used for marketing: Broadcast Emails (Email blasts) and Triggered Emails.
用于市场营销的电子邮件主要有两种：广播电子邮件(突发电子邮件)和触发电子邮件。
The triggered emails are automated emails which are sent to the users following their action. For example, you can send a triggered welcome email after a user subscribes to your list.
触发的电子邮件是自动电子邮件，将在用户操作后发送给用户。 例如，您可以在用户订阅您的列表之后发送触发的欢迎电子邮件。
Email blasts are different because you will manually create campaigns and send to a large segment at once. Email blasting is done with the belief that the single message will be useful to every subscriber in a list or segment.
电子邮件爆炸是不同的，因为您将手动创建广告系列并立即发送到很大一部分。 进行电子邮件爆炸的目的是相信单个消息对列表或分段中的每个订户都是有用的。
It means that you cannot broadcast a welcome email to your entire email list containing your already-purchased customers.
这意味着您无法将欢迎电子邮件广播到包含已购买客户的整个电子邮件列表中。
Hence, email blasts can be used only for specific purposes. Here are the best email blast examples:
因此，电子邮件爆炸只能用于特定目的。 这是最好的电子邮件爆炸示例：
1. Flash Sale
1.闪购
If you are offering flash sale, you can send mass emails in bulk to inform all of your subscribers.
如果您提供即时销售，则可以批量发送大量电子邮件以通知所有订户。
Following are a couple of subject line example for flash sale email blast:
以下是Flash电子邮件爆炸的几个主题行示例：
- [FLASH SALE] Fashion Shoes 40%-60% off! [FLASH SALE]时尚鞋40％-60％off！
- [LAST CHANCE] 40%-60% off sale ends today! [最后一次机会]促销截止至今天40％-60％！
2. Event Information like Webinars
2.活动信息，如网络研讨会
If you conduct online training and webinars for your users, you can send mass emails.
如果您为用户进行在线培训和网络研讨会，则可以发送大量电子邮件。
Here are a couple of email subject lines for event information email blast:
这是事件信息电子邮件爆炸的几个电子邮件主题行：
- LIVE Training: 10 steps to create a winning email campaign LIVE培训：创建成功的电子邮件活动的10个步骤
- Join us LIVE, tomorrow at 5 PM for a FREE marketing class 明天下午5点现场直播我们的免费营销课程
3. New Products
3.新产品
You can send an email blast when you launch a new product. It’s best to segment your list into already purchased customers and new subscribers, so you can send different campaigns to them.
您可以在启动新产品时发送电子邮件爆炸。 最好将您的列表细分为已购买的客户和新订户，以便向他们发送不同的广告系列。
4. Newsletters
4.通讯
Newsletters are the most common type of broadcast emails. News, magazine websites, blogs, as well as business or non-profit organization send newsletters to inform their subscribers about the latest news.
新闻通讯是最常见的广播电子邮件类型。 新闻，杂志网站， 博客以及商业或非营利组织都会发送新闻快讯，以通知订户有关最新新闻。
We hope this article helped you to learn what is an email blast and how to do an email blast the right way. You may also want to see our guide on how to get a free business email address.
我们希望本文能帮助您了解什么是电子邮件爆炸以及如何以正确的方式进行电子邮件爆炸。 您可能还希望查看我们的指南， 了解如何获得免费的企业电子邮件地址 。
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
如果您喜欢这篇文章，请订阅我们的YouTube频道 WordPress视频教程。 您也可以在Twitter和Facebook上找到我们。
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