大数据对社交媒体的影响_社交媒体对产品开发人员的重要性

大数据对社交媒体的影响

Via comments made by some of our Perchers on Twitter I discovered this post by EllisLab. One of my main tips to people wanting to launch a product is “talk to people on Twitter”, and so here are some thoughts for other product developers as to how we use Twitter for Perch and how important it has been.

通过我们的一些Perchers在Twitter上的评论，我发现了EllisLab的这篇文章 。 我对想要发布产品的人们的主要提示之一是“在Twitter上与人们交谈”，因此，对于其他产品开发人员来说，这是关于我们如何将Twitter用于Perch及其重要性的一些想法。

Twitter不适用于技术支持 (Twitter is not for technical support)

EllisLab point out that Twitter is not the place for in-depth technical support and we would agree with that wholeheartedly. If someone @ replies the grabaperch account or one of our personal accounts asking for help we generally ask them to raise a ticket or post to the forum. Much of our support involves posting chunks of code or the Diagnostic Report from a Perch install, we can’t do that via Twitter. Sometimes however all someone needs is a quick link to documentation, and it would be silly to ask them to raise a ticket in that case!

EllisLab指出，Twitter并不是获得深入技术支持的地方，我们将完全同意。 如果有人@回复了自助账户或我们的一个个人账户以寻求帮助，我们通常会要求他们举票或张贴到论坛。 我们的大部分支持涉及从Perch安装中发布代码块或诊断报告，而我们不能通过Twitter来做到这一点。 有时候，只要有人需要快速链接到文档，在这种情况下要求他们出票就是愚蠢的！

给产品或公司以个性 (Giving a product or company a personality)

I could write an entire post on the importance of giving your product or company a personality. Moo do this incredibly well right through their communications and also in their use of Twitter and other social media. We try to do this with Perch, trying to maintain a cheerfulness and simplicity in our communications. Sometimes we are a little bit cheeky (as befits a little yellow bird) and the account does in many ways reflect our personalities too. We love what we do, and enjoy having fun being Perch.

我可以写整篇文章，以赋予您的产品或公司个性个性的重要性。 Moo可以通过他们的交流以及使用Twitter和其他社交媒体来出色地做到这一点。 我们尝试通过Perch做到这一点，试图使我们的沟通保持愉快和简单。 有时我们有点厚脸皮（就像一只黄色的小鸟一样），而且帐户的确在许多方面反映了我们的个性。 我们热爱我们所做的事情，并且喜欢成为Perch会很开心。

不只是广播 (Don’t just broadcast)

A lot of our use of Twitter for Perch is essentially broadcast, keeping people up to date with what we are doing. However we also engage with people from the grabaperch account where appropriate. For example if a customer is asking about hosting we will ask our community to make suggestions. If a Percher has tweeted about their new Perch powered site and it is particularly interesting we might retweet that. We also ask questions of Perchers, and get feedback. Twitter is great for a quick survey of users on a particular point.

从本质上讲，我们在Twitter上对Twitter的许多使用都是广播，使人们了解我们的最新动态。 但是，在适当的情况下，我们也会与来访者联系。 例如，如果客户要托管，我们将要求社区提出建议。 如果Percher在Twitter上发布了有关其新的Perch站点的推文，那么特别有趣的是，我们可能会转发。 我们还会询问Perchers的问题，并获得反馈。 Twitter非常适合对特定点的用户进行快速调查。

出问题时可见 (Be visible when things are going wrong)

After we launched Perch 2, our PSP started throwing errors as people were trying to buy upgrades. There was nothing we could do to fix the problem, the errors were happening after the customer had left our server and meant that licenses were not being automatically assigned after payment and users were sometimes paying twice. All we could do was fix the problems as we saw them happening and Twitter helped us to keep on top of the situation. We replied to anyone who was struggling as quickly as possible, and posted messages explaining we knew there was a problem.

在启动Perch 2之后，由于人们试图购买升级，我们的PSP开始引发错误。 我们无能为力，无法解决此问题，错误发生在客户离开我们的服务器后，这意味着在付款后不会自动分配许可证，并且用户有时要付款两次。 我们所能做的就是解决所看到的问题，并通过Twitter帮助我们及时掌握最新情况。 我们回复了所有正在Swift挣扎的人，并发布了消息以说明我们知道存在问题。

If something is going wrong, your customers and potential customers are going to be on Twitter talking about it. If you are there too you can help people quickly and demonstrate to anyone watching that you are doing that.

如果出了问题，您的客户和潜在客户将在Twitter上谈论它。 如果您也在那里，则可以快速帮助人们，并向任何观看您正在这样做的人演示。

Twitter显示您有空 (Twitter shows you are available)

I think one of the most important things about Twitter, and responding to your customers or users of your service on Twitter, is that it shows you are available and happy to talk. It demonstrates your availability not only to the person you are responding to, but also to anyone else listening in. Any person who is wondering if they should use your product can see that you respond in a timely, friendly manner.

我认为关于Twitter并响应您的客户或Twitter服务用户的最重要的事情之一是，它表明您有空并且乐于交谈。 它不仅向您正在答复的人证明您的可用性，而且还向其他正在收听的人显示您的可用性。任何想知道他们是否应该使用您的产品的人都可以看到您及时，友好地进行了答复。

As small product companies we have a huge advantage in terms of our social media use, over larger companies. Rather than someone being employed to “do social media” the person or people behind any Twitter account are the product developers. Therefore we can give truly accurate advice, even use comments made on social media to improve our products directly. This is much harder once the developers and owners are one step removed from the customers.

作为小型产品公司，与大型公司相比，我们在社交媒体使用方面拥有巨大优势。 产品开发人员不是被雇用来“进行社交媒体”工作的人员，而是任何Twitter帐户背后的人员。 因此，我们可以提供真正准确的建议，甚至可以使用在社交媒体上发表的评论直接改善我们的产品。 一旦将开发人员和所有者与客户分开一步，这将变得更加困难。

翻译自: https://rachelandrew.co.uk/archives/2012/09/10/the-importance-of-social-media-for-product-developers/

大数据对社交媒体的影响