Integrated Full Text Search - With SQL Server 2008 Full Text Search is fully integrated into the relational engine with no external storage, no external service as well as more efficient and reliable costing
SQL Server 2008 Full-Text Search: Internals and Enhancements
http://technet.microsoft.com/en-gb/library/cc721269(SQL.100).aspx
Databases need to move forward and grow beyond the traditional realm of relational data to support an increasing amount, and variety of, unstructured and semi-structured information, be it speech, documents, XML, bioinformatics, chemical or multi-media. Search has proven itself as a key technology capable of working with vast amounts of such data: it is scalable, low-latency and very user-friendly. It is just what we need to make a database the best place to store all types of data. SQL Server 2008 introduces a new integrated Full-Text Search engine (iFTS) into the relational database, which makes Search as fully integrated a feature of SQL Server as any other traditional database service. The goal of this document is to cover the iFTS architecture in detail, explain its benefits, highlight new features, explain changes from previous solutions (SQL Server 2000 and SQL Server 2005), and outline existing limitations and best practices for deploying iFTS-enabled applications.