ZipClip is a service I got to check out during the Web 2.0 Expo earlier this year, but has been under pretty tight wraps until now. Even in its beta phase, ZipClip, which is a product of mobile apps provider Berggi, appears to be a cool service that will further connect Web and mobile applications and media sharing. With two personal demos from the gracious Berggi CEO Babur Ozden, I got a good idea of what this service is all about.
ZipClip operates as a downloadable application with two parts–one for your computer and one for your mobile phone. The two applications can now talk to each other, and you’re able to easily share media between the two devices. The easiest way to think of ZipClip is as a bookmarking tool that also supports mobile access. If you come across a few videos, for example, on YouTube YouTube 
, you can send them to your mobile phone and view them on your morning train ride commute. You can even convert these YouTube clips into ringtones, which are automatically plucked from the first 20 seconds of the YouTube clip, unless you specify otherwise with the ringtone editor that resides in your ZipClip account.
Media can also be sent to friends’ mobile phones, so you’re not alone in the fun. If you’ve sent content to a mobile phone (your own or your friend’s), then the content will be accessible through the mobile Web, so memory isn’t taken up on your mobile device. Any content you’d like to save on your mobile phone, however, can be easily saved as well. Sharing content with friends on their mobile devices is easiest when they also have the ZipClip service–if they don’t have it then they’ll be invited to immediately download the mobile application.
Working almost as a reverse Evernote Evernote bookmarking tool, ZipClip has most of its action directed towards the mobile device. There is, however, a heavy duty Web side to ZipClip that lets you access, organize, tailor and further share content that you’ve clipped while browsing the Web. It’s here that you can send content to friends (though you can do this while surfing too), edit ringtones, etc. So far it seems like a handy service for sending content to your phone, and the associated Web service is a good hub for your clipped and shareable content. I’ll be watching to see how ZipClip continues to evolve, as a cross-device media sharing tool and recommendation service.
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