Corporate identity, also known as CI, is the pieces, aspects, ideas, methods and techniques a company uses to differentiate itself from the rest. When a brand is associated with a color, a combination of colors, shapes, pictures, phrases, music, etc. a corporate identity design plan has been carried out.
A company’s corporate identity represents a company’s “personality”, spirit and soul.
It's proven that a company that has a consistent corporate identity is taken much more seriously than those that don't.