留存率问题
select a.dt,
round(count(b.uid)/ count(a.uid),2) as uv_left_rate
from (select uid
,min(date(in_time)) dt
from tb_user_log
group by uid) as a
left join (select uid , date(in_time) dt
from tb_user_log
union
select uid , date(out_time)
from tb_user_log) as b
on a.uid=b.uid
and a.dt=date_sub(b.dt,INTERVAL 1 day)
where date_format(a.dt,"%Y-%m")='2021-11'
group by a.dt
进阶:
/*计算某日新增登录设备的次日、3日、7日、14日、30日、90日留存率*/
SELECT
log_day '日期',
count(user_id_d0) '新增数量',
count(user_id_d1) / count(user_id_d0) '次日留存',
count(user_id_d3) / count(user_id_d0) '3日留存',
count(user_id_d7) / count(user_id_d0) '7日留存',
count(user_id_d14) / count(user_id_d0) '14日留存',
count(user_id_d30) / count(user_id_d0) '30日留存',
count(user_id_d90) / count(user_id_d0) '90日留存'
FROM
(
SELECT DISTINCT
log_day,
a.user_id_d0,
b.device_id AS user_id_d1,
c.device_id AS user_id_d3,
d.device_id AS user_id_d7,
e.device_id AS user_id_d14,
f.device_id AS user_id_d30,
g.device_id AS user_id_d90
FROM
(
SELECT DISTINCT
Date(event_time) AS log_day,
device_id AS user_id_d0
FROM
role_login_back
GROUP BY
device_id
ORDER BY
log_day
) a
LEFT JOIN role_login_back b ON DATEDIFF(DATE(b.event_time),a.log_day) = 1
AND a.user_id_d0 = b.device_id
LEFT JOIN role_login_back c ON DATEDIFF(DATE(c.event_time),a.log_day) = 2
AND a.user_id_d0 = c.device_id
LEFT JOIN role_login_back d ON DATEDIFF(DATE(d.event_time),a.log_day) = 6
AND a.user_id_d0 = d.device_id
LEFT JOIN role_login_back e ON DATEDIFF(DATE(e.event_time),a.log_day) = 13
AND a.user_id_d0 = e.device_id
LEFT JOIN role_login_back f ON DATEDIFF(DATE(f.event_time),a.log_day) = 29
AND a.user_id_d0 = f.device_id
LEFT JOIN role_login_back g ON DATEDIFF(DATE(g.event_time),a.log_day) = 89
AND a.user_id_d0 = g.device_id
) AS temp
GROUP BY
log_day
原文:https://zhuanlan.zhihu.com/p/143494489
3.6.1 如何分析用户活跃?
在启动日志中统计不同设备id出现次数。去重
3.6.2 如何分析用户新增?vivo
用活跃用户表 left join 用户新增表,用户新增表中mid为空的即为用户新增。
3.6.3 如何分析用户1天留存?
留存用户=前一天新增 join 今天活跃
用户留存率=留存用户/前一天新增
3.6.4 如何分析沉默用户?
(登录时间为7天前,且只出现过一次)
按照设备id对日活表分组,登录次数为1,且是在一周前登录。
3.6.5 如何分析本周回流用户?
本周活跃left join本周新增 left join上周活跃,且本周新增id和上周活跃id都为null
3.6.6 如何分析流失用户?
(登录时间为7天前)
按照设备id对日活表分组,且七天内没有登录过。
3.6.7 如何分析最近连续3周活跃用户数?
按照设备id对周活进行分组,统计次数大于3次。
3.6.8 如何分析最近七天内连续三天活跃用户数?
1)查询出最近7天的活跃用户,并对用户活跃日期进行排名
2)计算用户活跃日期及排名之间的差值
3)对同用户及差值分组,统计差值个数
4)将差值相同个数大于等于3的数据取出,然后去重(去的是什么重???),即为连续3天及以上活跃的用户
7天连续收藏、点赞、购买、加购、付款、浏览、商品点击、退货
1个月连续7天
连续两周: