(计算机毕设选题推荐)基于Hadoop的天猫用户复购预测的数据分析与研究

机器学习硕博工作室(毕设+实习盖章)

已于 2024-10-31 14:35:00 修改

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分类专栏： 2025年计算机毕设选题推荐文章标签： hadoop 数据分析大数据

于 2024-10-17 14:27:07 首次发布

本文链接：https://blog.csdn.net/m0_74226293/article/details/142186256

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摘要

本文围绕“基于Hadoop的天猫用户复购预测的数据分析与研究”这一主题，深入探讨了大数据环境下用户复购行为的预测模型构建与优化。首先，利用Hadoop分布式处理框架对天猫平台的海量用户交易数据进行高效存储与预处理，包括数据清洗、去重、转换等步骤，以提高数据质量。随后，采用多种数据挖掘技术，如关联规则分析、聚类分析、分类与回归算法等，对用户购买行为特征进行深度挖掘，识别影响用户复购的关键因素。在此基础上，构建了基于机器学习算法的复购预测模型，并通过模型评估与调优，确保预测结果的准确性和可靠性。最后，对模型的实际应用效果进行了评估，并提出了针对性的营销策略建议，为电商平台提升用户复购率提供了有力支持。

关键字：Hadoop, 大数据, 用户复购预测, 数据挖掘, 机器学习, 天猫, 分布式处理, 关联规则, 聚类分析, 营销策略

Abstract

This paper focuses on the theme of "Data Analysis and Research on Repurchase Prediction of Tmall Users Based on Hadoop". It delves into the construction and optimization of prediction models for user repurchase behavior in the context of big data. Initially, the Hadoop distributed processing framework is utilized to efficiently store and preprocess the massive user transaction data from the Tmall platform, including data cleaning, deduplication, and transformation, to enhance data quality. Subsequently, various data mining techniques, such as association rule analysis, clustering analysis, and classification and regression algorithms, are employed to deeply mine user purchase behavior characteristics and identify key factors influencing user repurchases. Based on these insights, a repurchase prediction model is constructed using machine learning algorithms, and its accuracy and reliability are ensured through model evaluation and optimization. Finally, the practical application effects of the model are evaluated, and targeted marketing strategy suggestions are proposed to support e-commerce platforms in enhancing user repurchase rates.

Keywords: Hadoop, Big Data, User Repurchase Prediction, Data Mining, Machine Learning, Tmall, Distributed Processing, Association Rules, Clustering Analysis, Marketing Strategy