基于大数据技术的新能源汽车销量分析与研究

机器学习硕博工作室(毕设+实习盖章)

已于 2024-10-31 14:50:34 修改

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分类专栏： 2025年计算机毕设选题推荐文章标签：大数据数据分析机器学习数据挖掘

于 2024-10-17 14:30:52 首次发布

本文链接：https://blog.csdn.net/m0_74226293/article/details/142186433

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摘要

本文围绕大数据技术在新能源汽车销量分析中的应用展开研究，旨在通过收集、整理与分析海量新能源汽车销售数据，揭示市场趋势、消费者偏好、产品竞争力等关键信息。研究首先构建了新能源汽车销量大数据平台，实现了多源异构数据的集成与存储。随后，运用数据清洗、预处理技术提升数据质量，并采用数据挖掘、机器学习等方法对销量数据进行深度剖析。通过构建销量预测模型、消费者行为分析模型等，本文成功挖掘出影响新能源汽车销量的关键因素，并提出了针对性的市场策略建议。研究结果不仅为新能源汽车企业提供了决策支持，也为政府政策制定提供了数据参考。

关键字：大数据技术，新能源汽车，销量分析，数据挖掘，机器学习，市场趋势，消费者行为，预测模型

Abstract

This paper focuses on the application of big data technology in the analysis of new energy vehicle (NEV) sales, aiming to reveal market trends, consumer preferences, product competitiveness, and other key information through the collection, organization, and analysis of massive NEV sales data. The study first constructs a big data platform for NEV sales, realizing the integration and storage of multi-source heterogeneous data. Subsequently, data cleaning and preprocessing techniques are employed to improve data quality, and data mining and machine learning methods are adopted to conduct in-depth analysis of sales data. By constructing sales forecasting models, consumer behavior analysis models, etc., this paper successfully identifies the key factors influencing NEV sales and proposes targeted market strategy suggestions. The research results not only provide decision support for NEV enterprises but also serve as a data reference for government policy formulation.

Keywords: Big Data Technology, New Energy Vehicle, Sales Analysis, Data Mining, Machine Learning, Market Trends, Consumer Behavior, Forecasting Model