（计算机毕设选题推荐）基于大数据技术的淘宝商品数据分析与研究_基于大数据的淘宝商品评价分析与决策-CSDN博客

本文链接：https://blog.csdn.net/m0_74226293/article/details/142208400

摘要

本文旨在通过大数据分析与挖掘技术，对淘宝平台上的商品数据进行全面而深入的研究。利用大数据处理技术，如数据清洗、数据集成与转换、数据存储等，对海量商品信息进行高效处理，以揭示商品销售趋势、用户购买行为模式、以及市场细分等关键信息。通过构建商品推荐系统、销售预测模型及用户画像分析，本文不仅为淘宝商家提供了精准的市场营销策略建议，还为消费者带来了更加个性化的购物体验。研究结果表明，大数据分析在优化电商平台运营、提升用户满意度及促进销售增长方面具有显著作用。

关键字：大数据分析、淘宝商品数据、用户行为分析、销售预测、商品推荐系统、用户画像

Abstract

This paper focuses on conducting a comprehensive and in-depth analysis of commodity data on Taobao platform through big data analytics and mining techniques. Leveraging big data processing technologies such as data cleaning, integration, transformation, and storage, we efficiently handle massive commodity information to uncover critical insights into sales trends, consumer purchasing behavior patterns, and market segmentation. By establishing a commodity recommendation system, sales prediction models, and user persona analysis, this paper not only provides Taobao merchants with precise marketing strategy suggestions but also offers consumers a more personalized shopping experience. The research findings demonstrate the significant role of big data analytics in optimizing e-commerce platform operations, enhancing user satisfaction, and promoting sales growth.

Keywords: Big Data Analytics, Taobao Commodity Data, User Behavior Analysis, Sales Forecasting, Commodity Recommendation System, User Persona