1. 摘要及关键字
摘要:
本文旨在通过Python爬虫技术,对电商网站上的彩妆数据进行抓取、清洗、分析,并基于分析结果对彩妆市场趋势、消费者行为及品牌竞争力进行深入研究。首先,确定了目标电商网站和需要抓取的彩妆数据范围,包括商品信息、销量、价格、用户评价等。随后,利用Python的Scrapy、BeautifulSoup等库编写爬虫程序,自动化地从目标网站抓取数据。在数据清洗阶段,使用Pandas等库对数据进行去重、格式化等处理,以保证数据质量。接着,利用数据分析工具如Matplotlib、Seaborn等,对清洗后的数据进行可视化展示,分析彩妆市场的销售趋势、热门品类、价格分布等特征。最后,结合分析结果,为电商平台和彩妆品牌提供市场洞察和策略建议。
关键字: Python爬虫,电商网站,彩妆数据,数据分析,市场趋势,消费者行为
2. 英文摘要及关键字
Abstract:
This paper focuses on utilizing Python web crawling technology to capture, clean, and analyze color cosmetics data from e-commerce websites. The objective is to gain insights into market trends, consumer behaviors, and brand competitiveness in the color cosmetics industry. Initially, the target e-commerce websites and the scope of color cosmetics data to be captured, including product information, sales volume, prices, and user reviews, were determined. Subsequently, Python libraries such as Scrapy and BeautifulSoup were employed to develop a crawler program that automatically fetches data from the target websites. During the data cleaning phase, Pandas and other libraries were used to remove duplicates and format the data to ensure its quality. Following data cleaning, data visualization tools like Matplotlib and Seaborn were applied to present the cleaned data in visual forms, facilitating the analysis of sales trends, popular categories, price distributions, and other characteristics in the color cosmetics market. Ultimately, based on the analysis results, market insights and strategic recommendations were provided for e-commerce platforms and color cosmetics brands.
Keywords: Python web crawling, e-commerce website, color cosmetics data, data analysis, market trends, consumer behavior
3. 论文目录
目录
附录
- 爬虫程序代码
- 数据清洗与处理代码
- 可视化图表
4. 参考文献(10篇中文论文)
- 黄菊华. 基于Python爬虫淘宝化妆品销售数据可视化系统设计与实现(Django框架). [未出版]
- 登录 百度文库. 期刊文献 会议Python网络爬虫中的时尚美妆数据抓取与分析. [网络].
- 订阅专栏 程序员. 爬虫技术详解与应用实例. [网络].
- [作者姓名]. 基于大数据的电商销售数据分析与预测研究. [期刊名称], 20XX, XX(XX): XX-XX.
- [作者姓名]. Python在电商数据抓取与分析中的应用. [会议论文], XX会议, XX年.
- [作者姓名]. 化妆品市场消费者行为分析与营销策略研究. [学位论文], XX大学, XX年.
- [作者姓名]. 数据挖掘技术在电商数据分析中的应用研究. [期刊名称], 20XX, XX(XX): XX-XX.
- [作者姓名]. Python爬虫技术实战: 从入门到精通. [书籍]. XX出版社, XX年.
- [作者姓名]. 电商数据分析与可视化技术研究. [期刊名称], 20XX, XX(XX): XX-XX.
- [作者姓名]. 基于Scrapy框架的电商网站数据抓取与分析. [学位论文], XX大学, XX年.
部分成果展示
联系我们
如果需要相关论文或者源码可以添加VX联系我们哦~
专注计算机毕设多年的工作室~