基于Python爬虫的电商网站彩妆数据的分析与研究

机器学习硕博工作室(毕设+实习盖章)

已于 2024-11-14 03:31:30 修改

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文章标签： python 爬虫开发语言

于 2024-10-18 02:11:27 首次发布

本文链接：https://blog.csdn.net/m0_74226293/article/details/142217854

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1. 摘要及关键字

摘要：

本文旨在通过Python爬虫技术，对电商网站上的彩妆数据进行抓取、清洗、分析，并基于分析结果对彩妆市场趋势、消费者行为及品牌竞争力进行深入研究。首先，确定了目标电商网站和需要抓取的彩妆数据范围，包括商品信息、销量、价格、用户评价等。随后，利用Python的Scrapy、BeautifulSoup等库编写爬虫程序，自动化地从目标网站抓取数据。在数据清洗阶段，使用Pandas等库对数据进行去重、格式化等处理，以保证数据质量。接着，利用数据分析工具如Matplotlib、Seaborn等，对清洗后的数据进行可视化展示，分析彩妆市场的销售趋势、热门品类、价格分布等特征。最后，结合分析结果，为电商平台和彩妆品牌提供市场洞察和策略建议。

关键字： Python爬虫，电商网站，彩妆数据，数据分析，市场趋势，消费者行为

2. 英文摘要及关键字

Abstract:

This paper focuses on utilizing Python web crawling technology to capture, clean, and analyze color cosmetics data from e-commerce websites. The objective is to gain insights into market trends, consumer behaviors, and brand competitiveness in the color cosmetics industry. Initially, the target e-commerce websites and the scope of color cosmetics data to be captured, including product information, sales volume, prices, and user reviews, were determined. Subsequently, Python libraries such as Scrapy and BeautifulSoup were employed to develop a crawler program that automatically fetches data from the target websites. During the data cleaning phase, Pandas and other libraries were used to remove duplicates and format the data to ensure its quality. Following data cleaning, data visualization tools like Matplotlib and Seaborn were applied to present the cleaned data in visual forms, facilitating the analysis of sales trends, popular categories, price distributions, and other characteristics in the color cosmetics market. Ultimately, based on the analysis results, market insights and strategic recommendations were provided for e-commerce platforms and color cosmetics brands.

Keywords: Python web crawling, e-commerce website, color cosmetics data, data analysis, market trends, consumer behavior