(计算机毕设选题推荐)基于大数据技术的京东笔记本电脑购买行为的分析与研究-CSDN博客

本文链接：https://blog.csdn.net/m0_74226293/article/details/142236840

摘要

本文基于大数据技术，对京东平台上笔记本电脑的购买行为进行了深入分析与研究。通过收集并分析用户在京东平台上的浏览、搜索、购买、评价等行为数据，结合商品信息、价格、促销活动等因素，揭示了笔记本电脑购买行为的特征、趋势及影响因素。利用Python等工具对数据进行预处理、特征提取和模型构建，实现了对购买行为的精准预测。研究结果为电商平台和相关企业提供了有价值的市场策略参考，有助于提升精准营销效率和用户体验。

关键字：大数据技术，京东，笔记本电脑，购买行为，数据分析，精准营销

Abstract

This paper conducts an in-depth analysis and research on the purchasing behavior of laptop computers on JD.com based on big data technology. By collecting and analyzing user behavior data such as browsing, searching, purchasing, and reviewing on the JD.com platform, combined with product information, prices, promotional activities, and other factors, the characteristics, trends, and influencing factors of laptop purchasing behavior are revealed. Using Python and other tools for data preprocessing, feature extraction, and model building, accurate prediction of purchasing behavior is achieved. The research results provide valuable market strategy references for e-commerce platforms and related enterprises, helping to improve the efficiency of precision marketing and user experience.

Keywords: Big Data Technology, JD.com, Laptop Computers, Purchasing Behavior, Data Analysis, Precision Marketing

基于大数据技术的京东笔记本电脑购买行为的分析与研究