利用Flink实现市场营销商业指标统计分析

随着智能手机的普及，在如今的电商网站中已经有越来越多的用户来自移动端，相比起传统浏览器的登录方式，手机APP成为了更多用户访问电商网站的首选。对于电商企业来说，一般会通过各种不同的渠道对自己的APP进行市场推广，而这些渠道的统计数据（比如，不同网站上广告链接的点击量、APP下载量）就成了市场营销的重要商业指标。
下面示例：APP市场推广统计 - 分渠道
封装数据的JavaBean类

package com.mischen.it.entity;

import lombok.AllArgsConstructor;
import lombok.Data;
import lombok.NoArgsConstructor;

/**
 * @ClassName MarketingUserBehavior
 * @Description DOTO
 * @Author mischen
 * @Date 2021/6/30 0030 8:40
 * @Version 1.0
 **/
@Data
@AllArgsConstructor
@NoArgsConstructor
public class MarketingUserBehavior {
    private Long userId;
    private String behavior;
    private String channel;
    private Long timestamp;
}

具体实现代码

package com.mischen.it;

import com.mischen.it.entity.MarketingUserBehavior;
import org.apache.flink.api.common.typeinfo.Types;
import org.apache.flink.api.java.tuple.Tuple2;
import org.apache.flink.streaming.api.environment.StreamExecutionEnvironment;
import org.apache.flink.streaming.api.functions.source.RichSourceFunction;
import org.apache.flink.streaming.api.functions.source.SourceFunction;

import java.util.Arrays;
import java.util.List;
import java.util.Random;

/**
 * @ClassName Flink04_Project_AppAnalysis_By_Chanel
 * @Description DOTO
 * @Author mischen
 * @Date 2021/6/30 0030 8:46
 * @Version 1.0
 **/
public class Flink04_Project_AppAnalysis_By_Chanel {
    public static void main(String[] args) throws Exception {
        StreamExecutionEnvironment env = StreamExecutionEnvironment.getExecutionEnvironment();
        env
                .addSource(new AppMarketingDataSource())
                .map(behavior -> Tuple2.of(behavior.getChannel() + "_" + behavior.getBehavior(), 1L))
                .returns(Types.TUPLE(Types.STRING, Types.LONG))
                .keyBy(t -> t.f0)
                .sum(1)
                .print();

        env.execute();
    }

    public static class AppMarketingDataSource extends RichSourceFunction<MarketingUserBehavior> {
        boolean canRun = true;
        Random random = new Random();
        List<String> channels = Arrays.asList("huawwei", "xiaomi", "apple", "baidu", "qq", "oppo", "vivo");
        List<String> behaviors = Arrays.asList("download", "install", "update", "uninstall");

        @Override
        public void run(SourceFunction.SourceContext<MarketingUserBehavior> ctx) throws Exception {
            while (canRun) {
                MarketingUserBehavior marketingUserBehavior = new MarketingUserBehavior(
                        (long) random.nextInt(5),
                        behaviors.get(random.nextInt(behaviors.size())),
                        channels.get(random.nextInt(channels.size())),
                        System.currentTimeMillis());
                ctx.collect(marketingUserBehavior);
                Thread.sleep(100);
            }
        }

        @Override
        public void cancel() {
            canRun = false;
        }
    }
}