Problem C: A Wealth of Data
In the online marketplace it created, Amazon provides customers with an opportunity to rate and review purchases. Individual ratings - called “star ratings” – allow purchasers to express their level of satisfaction with a product using a scale of 1 (low rated, low satisfaction) to 5 (highly rated, high satisfaction). Additionally, customers can submit text-based messages – called “reviews” – that express further opinions and information about the product. Other customers can submit ratings on these reviews as being helpful or not – called a “helpfulness rating” –towards assisting their own product purchasing decision. Companies use these data to gain insights into the markets in which they participate, the timing of that participation, and the potential success of product design feature choices.
Sunshine Company is planning to introduce and sell three new products in the online marketplace: a microwave oven, a baby pacifier, a
2020美赛C题参考翻译
本报告分析了Amazon客户对微波炉、婴儿奶嘴和吹风机的评价数据,旨在为阳光公司提供销售策略建议。我们发现了关键的评价、帮助度和时间模式,以追踪产品表现、识别声誉变化、预测产品成功与否,并了解特定星级如何影响评论数量。例如,低星级可能导致更多评论。此外,特定情绪词汇与评星等级相关。我们的建议将帮助阳光公司在新产品推出时做出明智的决策。
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