使用手机支付

下文是一篇关于印度的手机支付的文章，当然走的比较好的是日本和南韩。这篇文章叫移动银行如何运作， HOW M-BANKING WORKS ，从日韩的应用方面谈起，主要在方便性，安全性，手机的支持性（J2ME）；

主要是一下3种：1）基于应用的模式，需要特定的软件，2）基于SIM的模式，使用SMS来实现，3）基于SIM的模式，电话SIM变成了Credit Card.由此展开的讨论。

关键字： MTK, Mobile, J2ME, SMS, GPRS, M-Banking, Bank, India, SIM, PIN

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HOW M-BANKING WORKS

There are three models that support mobile-based banking transactions.

1)APPS-BASED MODEL NEEDS SPECIFIC SOFTWARE

A customer has to download a customised application (credit card, debit card or share trading software) from his banker onto his mobile. The user will have to share his customer ID with the merchant, who will send the payment request to his mobile number. The customer will then have to confirm the transaction.

The bank will instantly authorise the transaction and send receipts to both parties.

PROS

 Offers a window for complex banking transactions

 Secured and reliable as PIN is encrypted

 Allows users to transact using multiple cards

CONS

 Time consuming at the bank¡¯s end as the application has to be customised

 Works only on J2ME (Java mobile edition)-enabled handsets

 

2) SMS-BASED MODEL SIMPLE TEXTING DOES IT

A customer is required to share his mobile number with the merchant. He will then receive an SMS asking for payment authorisation. Once the customer replies to this SMS, the bank will authenticate the details, debit the amount to his account, and send confirmation of the same via SMS; the merchant¡¯s system will also be updated with the status of the payment.

PROS

 It is user-friendly as most people are familiar with SMSes in India

 You don¡¯t need an expensive or Javaenabled handset to transact business.

CONS

 Security is an issue as sending a PIN number over SMS makes it vulnerable to theft and misuse.

 Simple system; cannot support complex transactions

 

3)SIM-BASED MODEL

THE PHONE BECOMES THE CARD

 

This system requires the credit and debit card details to be loaded on the SIM card of the customer¡¯s mobile handset. Under this model, customers can transact business by flashing the mobile handset before a merchant¡¯s card reader to get instant confirmation (much like swiping a credit or debit card). This system doesn¡¯t need any secondary authorisation and is very popular in Japan and South Korea.

PROS

 Ideally suited for small ticket transactions of Rs 10-100

 Newer technologies like Near Field Communication will make this secure

CONS

 The architecture is complex as the mobile operator has to act as a mediator

 Transaction costs are high as mobile operators demand a share of revenues

 Credit details are embedded on the SIM card; this can pose a high risk

 

Banking ON YOUR Handset

If cash is going out of fashion, thanks to the credit card, it won¡¯t be long before plastic makes way for another payment system. And this one could well be in your mobile handset. ANAND ADHIKARI

 

IMAGINE A SCENE AT A JAM-PACKED RESTAURANT IN NEW Delhi¡¯s Connaught Place. A waiter leaves behind a bill copy on a corner table where a couple has just finished its desserts. One of the guests whips out a pen and writes a 10-digit mobile number on the bill and hands it over to waiter. In a few seconds, his mobile beeps, indicating the receipt of an SMS. A payment request from the merchant (restaurant) flashes on his mobile screen. He immediately confirms the payment by entering the secured encrypted PIN on his mobile. The bill is settled within seconds and the couple leaves the restaurant.

In Mumbai¡¯s outer limit, a long line of vehicles is waiting to pass through a toll gate. A driver punches the number of his car on his mobile and flashes the handset before a mobile reader at the checkpoint. He instantly gets a payment receipt on his mobile for the toll tax. The toll gate opens and he drives away without any physical payment or receipt.

Surprised? Don¡¯t be; this is already a reality in countries like South Korea and Japan where people regularly use mobile phones for even complex transactions like share trading, withdrawing money from ATMs and making payments at local stores. But mobile banking is still in its infancy in India, and technology companies are working overtime to bring your bank closer to your fingertips on a secure anytime-anywhere basis.

¡°Younger people are more receptive to new age technologies and applications¡±

A Large Field In India, dozens of homegrown technology companies (many are start-ups operating from Bangalore; Sam Pitroda¡¯s C-Sam is one such) are undergoing rigorous test piloting with the who¡¯s-who of the Indian banking industry. ¡°The mobile has the potential to rewrite the rules of banking,¡± says Dewang Neralla, Director (Technology),

Financial Technologies India (FTIL), which owns the Multi Commodity Exchange (MCX) of India. The mission clearly is to make your pocket a bit lighter¡ªand here, we¡¯re talking weight¡ªby mounting all your credit and debit cards and cash onto your hand-held device. The Indian banking sector is taking baby steps into this emerging arena by offering non-transactional banking on the mobile phone through SMSes¡ªlike salary receipts, details of last five transactions, stop payment requests, etc. Many banks are also test  piloting mobile banking on the SMS platform for very lowticket transactions and closed funds transfers (between registered parties) to familiarise themselves with the new technology.

The two biggest banks, the public sector State Bank of India (SBI) and the private sector ICICI Bank, are working closely with mCheck, a Bangalore-based company set up by Silicon Valley veteran Sanjay Swamy. mCheck already has a product through which Airtel customers holding a Visa Card or MasterCard can make payments on select e-commerce portals (like yatra.com) through SMSes.

The south-based Corporation Bank is test piloting a similar scheme with PayMate, another technology company working in this space. Today, Corporation Bank¡¯s credit and debit card holders can transact business on more than 2,500 online portals through their mobile phones. The company is currently in talks with other banks to expand the scope of this product. And Axis Bank has roped in FTIL, which has developed ATOM technology, to make mobile commerce possible.

The banks are guarded about their plans in this space, but technology companies are more forthcoming on the subject. mCheck, for example, recently announced a pilot project that allows clients of a leading brokerage house to respond to margin calls and even enhance their credit limits by just clicking on their mobiles.Says Jagdish Mitra, CEO, CanvasM, a joint venture between Motorola and Tech Mahindra: ¡°CanvasM is working on Near Field Communication (NFC) technology for the future and is also developing banking solutions based on SMSes or Unstructured Supplementary Service Data platform (USSD) for the medium term.¡± The USSD platform is fast emerging as a potentially ¡°hot¡± technology for powering mobile banking.

 

¡°The SMS model is best suited to India, where the credit card industry has a penetration of just 300,000 points of sale¡±

¡°The SMS is a convenient tool, but it is not secure¡±

 

Security Remains an Issue

Mobile banking can go mass market, but what¡¯s worrying bankers are the cost and the security issues. ¡°It¡¯s a trade-off between cost and security,¡± says a banker on condition of anonymity. Instances of online fraud are well documented. ¡°The SMS is a convenient tool, but it is not secure,¡± says Sai Narain, Head, Transaction Banking & Strategic Initiatives, Standard Chartered Bank. Ajay Adiseshann, Founder and Managing Director, PayMate, however, argues that the SMS model is best suited for a country like India. As proof, he points out that the credit card industry in the country has a penetration of only 300,000 points of sale (POS). ¡°But they will need fresh infrastructure, like phone readers or scanners, at merchant establishment,¡± he adds.

But the biggest drawback of the SMS model remains security as messages are not encrypted.

¡°Banks are naturally more comfortable with an application-based model where the message is encrypted end-to-end,¡± says Vijay Ramchandran, Marketing Director, Citibank India. Market experts feel the SMS-based model may work well for small value transactions of less than Rs 500.

 

¡°Lack of standards in the mobile e-commerce space will make such financial transactions vulnerable to hacking.¡±

 

Uniform Standards Needed

Another problem area is regulation. The Reserve Bank of India doesn¡¯t allow any money transactions outside the banking channel, which is why all the credit card issuers are banks. Mint Street¡¯s biggest worry is the safety of transactions, though it is quite receptive to using mobile phones as a payment device. Says Narain of StanChart:

¡°There are no common hardware and software standards across handset models. And there is a need to build a secondary security system around these.¡±

Today, a wide range of mobile handsets are available in India under the GSM and CDMA technology platforms. In order to address this complexity, banks are vigorously test piloting all the available technologies to address issues like the massive volumes of cheap, entry-level handsets (that will not support many of the technologies required for mobile banking), multiple languages and also the security aspect for high net worth clients (See: How M-Banking Works).

Globally, the big mobile operators and handset manufacturers are working on newer technologies like NFC, which allows transactions to be carried out by simply touching the mobile handset to a point of sale terminal or a card reader without the hassles of sending SMSes or running an application or loading a chip. Other technology companies are working on a pure voice recognition model to enable money transactions through the mobile network.

Sankalp Saxena, Founder & CEO, Moveo Systems, a Bangalore-headquartered start-up working on next generation mobile solutions, says: ¡°The lack of standards in the mobile e-commerce space will make financial transactions through mobile devices vulnerable to hacking.¡± Then, liability in case of fraud is a grey area legally. For example, there is no law to define the liabilities of the subscriber, operator, technology provider and bank.

Massive Market

Though many issues are still undecided, cut-throat competition and the fear of losing customers are forcing banks to formulate mobile banking strategies even before the door is fully open. The reason is simple: today, more than 200 million Indians use mobile phones compared to 20 million who have access to computer, and the population of mobile users is now expected to grow at 25-30 per cent. In addition, India¡¯s demographic profile¡ªmore than half the population is under 35 years old¡ªis ideally suited for a mobile-based payments system, rather than a PC-based one. ¡°Younger people are more receptive to new age technologies and applications,¡± says Mitra of CanvasM.

Then, mobiles banking can help banks reach out to unbanked areas and meet RBI¡¯s financial inclusiveness objectives. ¡°Mobiles have reached places where banks are still to touch base,¡± says a banker. But can India, with a population of 1.1 billion, replicate the successes of small countries like South Korea and Japan? ¡°The biggest difference between India and those markets is in the hardware used and the acceptability of GPRS technology,¡± says Narain of StanChart. In India, low-end phones still make up an overwhelmingly large chunk of market share and penetration of GPRS is still very low. ¡°If you offer a high security mobile banking platform, the system may not attract the masses; and if you build a low-cost SMS model, the security issue will keep customers away,¡± a banker points out.

Besides, unlike Japan and South Korea, any mobile banking system in India has to support a diverse set of local languages and scripts. ¡°This increases the complexity of the solution for India,¡± says Saxena of Moveo Systems. But Swamy of mCheck argues that the payment mechanism in a mobile is not rocket science. ¡°It¡¯s as simple as operating a mobile,¡± he argues.

The debate will carry on and the jury is still out, but it is fairly certain that given the market size and the potential, mobile banking will soon become as ubiquitous as the mobile phone itself.