Research Project_001_Data Analysis Log

1. First Round Data Analysis

Start Date:
End Date: Oct 5, 2021

1.1 Details and Loadings of the Measures

1.1.1 Confirmatory Factor Analysis(CFA)-SPSS

Reference:

• Liu, F., Xiao, B., Lim, E. T. K., & Tan, C.-W. (2017). The art of appeal in electronic commerce: Understanding the impact of product and website quality on online purchases. Internet Research, 27(4), 752–771. https://doi.org/10.1108/IntR-09-2016-0280

Example Result:

Tutorial(s):

• Quantitative Specialists. (2014, December 16). Factor Analysis in SPSS (Principal Components Analysis)—Part 1. https://www.youtube.com/watch?v=ajvpIACCyd4

1.2 Internal Consistency and Discriminant Validity

Reference:

• Liu, F., Xiao, B., Lim, E. T. K., & Tan, C.-W. (2017). The art of appeal in electronic commerce: Unders