Google的Ranking Factor有100多个,其中有很多对Recommendation Engine设计中也很有帮助。
Overall Ranking Algorithm
- 24% Trust/Authority of the Host Domain
- 22% Link Popularity of the Specific Page
- 20% Anchor Text of External Links
- 15% On-Page Keyword Usage
- 7% Traffic and Click-Through Data
- 6% Social Graph Metrics
- 5% Registration and Hosting Data
Which of the following statements best represents your opinion of how Google will treat links as part of their ranking algorithm over the next 5 years?
48%: Links will decline in importance, but remain powerful, as newer signals rise from usage data, social graph data & other sources to replace them.
37%: Links will continue to be a major part of Google’s ranking algorithm, but dramatic fluctuations will occur in how links are counted and which links matter.
Top 5 Ranking Factors
1.Keyword Focused Anchor Text from External Links 外部链接的锚文本
73% very high importance
2.External Link Popularity (quantity/quality of external links) 原始链接的流行度
71% very high importance
3.Diversity of Link Sources (links from many unique root domains) 链接域的多样性
67% very high importance
4.Keyword Use Anywhere in the Title Tag Title标签中关键字的使用
66% very high importance
5.Trustworthiness of the Domain Based on Link Distance from Trusted Domains (e.g. TrustRank, Domain mozTrust, etc.) 域的可信度
66% very high importance
Top 5 Negative Ranking Factors
1. Cloaking with Malicious/Manipulative Intent 恶意伪装
68% very high importance
2. Link Acquisition from Known Link Brokers/Sellers 从链接中介购买链接
56% high importance
3. Links from the Page to Web Spam Sites/Pages 群发的垃圾链接
51% moderate importance
4. Cloaking by User Agent 基于User Agent的伪装
51% moderate importance
5. Frequent Server Downtime & Site Inaccessibility 频繁的宕机
51% moderate importance
Full Ranking Factors: http://www.seomoz.org/article/search-ranking-factors#ranking-factors
http://www.example.net.cn/google-ranking-factors.html