Kaggle[2] - Predict the click through rate (KDD12 trackl2)

比赛链接：http://www.kddcup2012.org/c/kddcup2012-track2

比赛描述：

Search advertising has been one of the major revenue sources of the Internet industry for years. A key technology behind search advertising is to predict the click-through rate (pCTR) of ads, as the economic model behind search advertising requires pCTR values to rank ads and to price clicks. In this task, given the training instances derived from session logs of the Tencent proprietary search engine, soso.com, participants are expected to accurately predict the pCTR of ads in the testing instances.

看样子就是ctr预估了。ctr上面有提到，叫做click-through rate，点击率。然后广告的这个点击率跟搜索引擎的返回顺序和竞价排名有很大关系。

具体的提供的数据集，特征情况，可参考最前面的