移动应用营销服务公司Fiksu最新报告显示,苹果公司(以下简称“苹果”)已修改了App Store应用商店中应用排行的算法,新算法首次将用户对应用的评级纳入排行因素。
Fiksu首席战略官克雷格·派利(Craig Palli)在报告中称:“通过这些新算法,苹果似乎在强化用户评级与应用排名之间的联系。对于应用营销而言,提供良好的应用体验,赢得忠诚用户的较高评级,变得比以往更加重要。”
Fiksu指出,从7月底开始,四星或以上级别应用的排名显著提升。与此同时,三星或以下级别应用的排名却直线下滑。
报告称,对于应用开发和营销人员而言,这是一个较大的变化。之前,应用排名主要依靠应用下载量,而如今用户评级也成为重要因素。
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