苹果公司调整应用排名算法：加入用户评级

移动应用营销服务公司Fiksu最新报告显示，苹果公司(以下简称“苹果”)已修改了App Store应用商店中应用排行的算法，新算法首次将用户对应用的评级纳入排行因素。

Fiksu首席战略官克雷格·派利(Craig Palli)在报告中称：“通过这些新算法，苹果似乎在强化用户评级与应用排名之间的联系。对于应用营销而言，提供良好的应用体验，赢得忠诚用户的较高评级，变得比以往更加重要。”

Fiksu指出，从7月底开始，四星或以上级别应用的排名显著提升。与此同时，三星或以下级别应用的排名却直线下滑。

报告称，对于应用开发和营销人员而言，这是一个较大的变化。之前，应用排名主要依靠应用下载量，而如今用户评级也成为重要因素。

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