大语言模型在电商中的应用汇总 | Role of Large Language Model in Ecommerce

But before we dive into the topic, we will first some basic concepts about Machine Learning, Artificial Intelligence, Natural Language Processing, Generative AI and more.
但在深入讨论该主题之前，我们首先了解一些有关机器学习、人工智能、自然语言处理、生成人工智能等的基本概念。

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What is LLM? 什么是LLM？

A large language model is a computer program that trains and learns from on a vast amount of datasets. It is developed to understand and generate human-like text based on the patterns and knowledge it has learned from that training.
大型语言模型是一种在大量数据集上进行训练和学习的计算机程序。它的开发目的是根据从培训中学到的模式和知识来理解和生成类似人类的文本。

We can think of it as some young individual or a kid who is in the library reading all kinds of books, articles, and writings from different sources.
我们可以将其视为某个年轻人或孩子在图书馆阅读来自不同来源的各种书籍、文章和著作。

Spending a lot of time reading and understanding all that information. Then after a while, becoming really knowledgeable about many topics and can answer questions or have meaningful and logical conversations about them.
花费大量时间阅读和理解所有这些信息。然后过了一段时间，对许多主题变得真正了解，并且可以回答问题或就它们进行有意义且合乎逻辑的对话。

A large language model works in a similar way. It “reads” and learns from a massive collection of text, such as books, websites, and articles. By doing so, it gains knowledge and learns how words and sentences structure, the meaning behind them, and how they relate to each other.
大型语言模型的工作原理类似。它“阅读”大量文本并从中学习，例如书籍、网站和文章。通过这样做，它获得知识并学习单词和句子的结构、它们背后的含义以及它们之间的关系。

Once trained, the model can generate responses, provide explanations, or have conversations based on the input it receives. It can understand the context of the text it’s given and generate coherent and relevant responses.
经过训练后，模型可以根据收到的输入生成响应、提供解释或进行对话。它可以理解所给文本的上下文并生成连贯且相关的响应。

So, in simple terms, a large language model is a smart computer program that has learned a lot by reading and can now use that knowledge to understand and generate human-like text.
因此，简单来说，大型语言模型是一种智能计算机程序，它通过阅读学到了很多东西，现在可以使用这些知识来理解和生成类似人类的文本。

What are the top LLM (Large Language Models)?
最重要的 LLM（大型语言模型）是什么？

At the moment, there are many large language models developed by multiple companies that have been trained on billions of variables and datasets. However, we will see some of the top LLMs right now:
目前，有许多由多家公司开发的大型语言模型已经接受了数十亿个变量和数据集的训练。不过，我们现在会看到一些排名靠前的LLMs：

GPT-3 – Released in 2020, Generative Pre-trained Transformer 3 (GPT-3), is the world’s largest and most popular large language model. It was developed by OpenAI and is now licensed by Microsoft to modify and use GPT-3 code. GPT-3 uses deep learning to produce a very accurate human-like text output when a prompt is given. ChatGPT is a very popular AI chatbot based on the GPT-3.5 model. It also offers a public API to integrate and receive text results from ChatGPT.
GPT-3 – 2020 年发布的生成式预训练 Transformer 3 (GPT-3) 是世界上最大、最受欢迎的大型语言模型。它由 OpenAI 开发，现已获得微软许可修改和使用 GPT-3 代码。 GPT-3 使用深度学习在给出提示时生成非常准确的类似人类的文本输出。 ChatGPT是一个非常流行的基于GPT-3.5模型的AI聊天机器人。它还提供公共 API 来集成和接收来自 ChatGPT 的文本结果。
BERT – Introduced in 2018, Bidirectional Encoder Representations from Transformers (BERT) is an AI language model developed by Google. Unlike other NLP models, it is the first of its kind that finds relevance in the context of both sides (left/right) of a word. BERT uses pre-trained plain text data sources like Wikipedia to get deeper meaning and understanding of the prompt.
BERT – Transformers 双向编码器表示 (BERT) 于 2018 年推出，是 Google 开发的一种 AI 语言模型。与其他 NLP 模型不同，它是同类中第一个在单词两侧（左/右）上下文中找到相关性的模型。 BERT 使用维基百科等预先训练的纯文本数据源来获得更深入的含义和对提示的理解。
LaMDA – Unveiled in 2022, Language Model for Dialogue Applications (LaMDA) is a conversational large language model developed by Google. It uses a decoder-only transformer language model and is pre-trained on a text corpus that includes both documents and dialogues consisting of 1.56 trillion words. LaMDA powers Google’s conversational AI chatbot-Bard and also provides Generative Language API to integrate with third-party applications.
LaMDA – 对话应用语言模型 (LaMDA) 于 2022 年推出，是 Google 开发的会话大型语言模型。它使用仅解码器的 Transformer 语言模型，并在包含 1.56 万亿个单词的文档和对话的文本语料库上进行预训练。 LaMDA 为 Google 的对话式 AI 聊天机器人 Bard 提供支持，还提供生成语言 API 以与第三方应用程序集成。
PaLM – Pathways Language Model (PALM) is a proprietary large language model developed in 2022 by Google AI. It is pre-trained on high-quality datasets including filtered webpages, books, Wikipedia articles, news articles, source code obtained from open-source repositories on GitHub, and social media conversations.
PaLM – Pathways 语言模型（PALM）是 Google AI 于 2022 年开发的专有大型语言模型。它在高质量数据集上进行了预训练，包括过滤后的网页、书籍、维基百科文章、新闻文章、从 GitHub 上的开源存储库获取的源代码以及社交媒体对话。
LLaMA – Large Language Model Meta AI (LLaMA) is created by Facebook in 2023. Like other large language models, LLaMA works by taking a sequence of words as input and predicts the next word to indefinitely generate text. To train the LLaMA model, developers chose a text from the 20 languages with the most speakers, focusing on those with Latin and Cyrillic alphabets.
LLaMA – 大型语言模型元人工智能 (LLaMA) 由 Facebook 于 2023 年创建。与其他大型语言模型一样，LLaMA 的工作原理是将一系列单词作为输入并预测下一个单词以无限期地生成文本。为了训练 LLaMA 模型，开发人员从使用人数最多的 20 种语言中选择了文本，重点关注拉丁字母和西里尔字母的语言。
GPT-4 – Generative Pre-trained Transformer 4 (GPT-4) is a multimodal large language model created by OpenAI. It is an improved version of GPT-3 that can take images and text as input. GPT-4 can use APIs, generate images, and access and summarise webpages. It also powers ChatGPT Plus.
GPT-4 – 生成式预训练 Transformer 4 (GPT-4) 是 OpenAI 创建的多模态大语言模型。它是 GPT-3 的改进版本，可以将图像和文本作为输入。 GPT-4可以使用API、生成图像以及访问和汇总网页。它还为 ChatGPT Plus 提供支持。

However, enterprise organizations may prefer opensource large language models due to data privacy and other concerns.
然而，出于数据隐私和其他方面的考虑，企业组织可能更喜欢开源大型语言模型。

The LLM Model: Solving E-Commerce Use Cases in 2024
LLM 模型：解决 2024 年的电子商务用例

In the fast-paced world of e-commerce, businesses face a multitude of challenges that can hinder their growth and success. Understanding and addressing these challenges is crucial for navigating the competitive landscape and delivering exceptional customer experiences. In this blog post, we will first dive into the top challenges e-commerce businesses are facing that Technology-Driven solutions can solve the painpoints.
在快节奏的电子商务世界中，企业面临着许多可能阻碍其成长和成功的挑战。了解并应对这些挑战对于驾驭竞争格局和提供卓越的客户体验至关重要。在这篇博文中，我们将首先深入探讨电子商务企业面临的主要挑战，技术驱动的解决方案可以解决这些痛点。

Top Challenges 最大的挑战

Increased Competition 竞争加剧

The e-commerce industry is becoming increasingly saturated, making it harder for businesses to stand out from the crowd. With numerous players vying for customers' attention, businesses face the challenge of differentiating themselves and capturing market share. The intense competition requires businesses to develop unique value propositions, craft compelling brand stories, and implement effective marketing strategies to rise above the noise.
电子商务行业日益饱和，企业越来越难以脱颖而出。随着众多参与者争夺客户的注意力，企业面临着差异化和占领市场份额的挑战。激烈的竞争要求企业制定独特的价值主张，打造引人注目的品牌故事，并实施有效的营销策略，以脱颖而出。

Customer Expectations 客户期望

Customers today have high expectations when it comes to their online shopping experiences. They demand seamless navigation, personalized recommendations, fast and reliable shipping, easy returns, and exceptional customer service. Meeting these expectations can be a daunting task for e-commerce businesses, as they strive to provide a frictionless and delightful experience at every