bug跟踪 ios
Ever since the first day of WWDC the talk in the technology industry has been around Apple’s new silicon chip and new iOS and macOS versions. iOS 14 is a major update compared to its previous versions in recent years in terms of revamped UI and new features. Android users have laughed off many features like the picture in picture mode which they’ve had for years now.
自从WWDC的第一天起，技术行业的话题就一直围绕着Apple的新硅芯片以及新的iOS和macOS版本。 就改进的UI和新功能而言，iOS 14是近年来与以前版本相比的一项重大更新。 Android用户已经嘲笑了许多功能，例如多年来使用的画中画模式。
But there’s something that many people would’ve overlooked from the keynote, something that may impact billion-dollar companies like Facebook, Google, and the multi-billion dollar ad industry. The advertising world and apple have been in mano a mano for a while now, but these new changes will be game-changer for the industry. Let’s go through some of the major privacy features:
但是，主题演讲中有很多人会忽略一些事情，这可能会影响数十亿美元的公司，例如Facebook，Google和数十亿美元的广告行业。 广告界和苹果公司已经忙了一阵子了，但是这些新变化将改变整个行业。 让我们看一下一些主要的隐私功能：
1.App追踪 (1.App Tracking)
iOS 13 already had an ad tracking feature in the phone’s privacy settings which most users were unaware of. With the launch of iOS 14, Apple is giving more control over this to users by bringing this to apps. In iOS 14 if an app wants to track users, they will have to explicitly ask users for their permission. So every time you install an app that requires tracking information you will get a prompt that asks you for permission. Users can also turn off this feature completed
iOS 13已经在手机的隐私设置中提供了广告跟踪功能，大多数用户都不知道。 随着iOS 14的发布，Apple通过将其引入应用程序，从而使用户可以更好地控制它。 在iOS 14中，如果某个应用要跟踪用户，则他们必须明确要求用户许可。 因此，每次您安装需要跟踪信息的应用程序时，都会提示您输入许可。 用户也可以关闭此功能完成
It’s worth noting that this doesn’t mean apps cannot track you completely, Apple has introduced a new privacy-focused ad framework for developers that allow anonymously retrieving data without getting a hold of the user or specific information. But this will make metrics that most companies use for monetization obsolete.
值得注意的是，这并不意味着应用程序无法完全跟踪您，Apple为开发人员引入了一种新的针对隐私的广告框架，该框架允许匿名检索数据而不会保留用户或特定信息。 但这将使大多数公司用于获利的指标过时。
2. Safari追踪报告 (2. Safari Tracking Report)
The new tracking feature in Safari will show users a list of all the trackers a website is using to collect user information. This feature will come to the Safari browser across iPhone, iPad, and Mac and show the users a list of all the cross-site trackers that Apple blocks through its Intelligent Tracking Prevention feature. You would be pretty surprised by the number of trackers popular websites are using to collect your information.
Safari中的新跟踪功能将向用户显示网站用于收集用户信息的所有跟踪器的列表。 此功能将出现在iPhone，iPad和Mac上的Safari浏览器中，并向用户显示Apple通过其Intelligent Tracking Prevention功能阻止的所有跨站点跟踪器的列表。 流行的网站用于收集信息的跟踪器数量之多，会让您感到惊讶。
3.本地网络跟踪 (3. Local Network Tracking)
This is something that the majority of users are unaware of, apps can track devices connected that are connected to the same network as you. Most popular apps like Facebook, Youtube, MiFit, etc are using this permission to track devices of users and with iOS 14 users can choose to not allow apps that are tracking this way. The surprising fact is that all these apps can run smoothly even if the user denies tracking permission, but they’re simply put in by the companies to collect more user information on other devices of the user.
这是大多数用户不知道的事情，应用程序可以跟踪与您连接到同一网络的连接设备。 像Facebook，Youtube，MiFit等最流行的应用程序都使用此权限来跟踪用户的设备，在iOS 14中，用户可以选择不允许以这种方式进行跟踪的应用程序。 令人惊讶的事实是，即使用户拒绝跟踪许可，所有这些应用程序也可以平稳运行，但是它们只是由公司投入使用，以在用户的其他设备上收集更多的用户信息。
4. ClipBoard跟踪 (4. ClipBoard Tracking)
This is a feature that has created a lot of buzz recently after many users found out that popular apps are accessing clipboard information frequently. Many apps including TikTok, Chrome, LinkedIn, etc.. in the video that quickly went viral on user showed the world how TikTok is copying clipboard content even when users are typing something in other apps. This has raised many concerns in the community as clipboard can often contain sensitive information like bank details and if an app is secretly using the clipboard for tracking user’s they can gain access to tons of sensitive. A long list of apps has already been flagged by iOS 14 for this behavior and companies are trying to come up with vague excuses for tracking this information.
在许多用户发现流行的应用程序频繁访问剪贴板信息之后，此功能最近引起了很大的轰动。 视频中的许多应用程序(包括TikTok，Chrome，LinkedIn等)Swift在用户中传播开来，向世界展示了TikTok如何复制剪贴板内容，即使用户在其他应用程序中键入内容也是如此。 这在社区引起了很多关注，因为剪贴板通常可以包含敏感信息，例如银行详细信息，并且如果某个应用程序秘密使用剪贴板来跟踪用户的信息，则他们可以获得大量敏感信息。 iOS 14已经为此行为标记了一长串应用程序，并且公司正试图提出模糊的借口来跟踪此信息。
6.大概位置跟踪 (6. Approximate Location Tracking)
Older iOS versions already gave users ample control over when an app could track the user’s location. It was easier for the user’s since iOS 13 to allow location access only once, only while using the app or always, something that received applause in terms of privacy.
较早的iOS版本已经使用户可以充分控制应用程序何时可以跟踪用户的位置。 自iOS 13起，用户的位置位置访问权限一次变得更容易，仅在使用该应用程序时才允许，或者始终允许位置访问，这在隐私方面获得了掌声。
iOS 14 is taking this a step further by giving more powers to users who can choose to share approximate location with apps, instead of their precise location. With this feature, companies can never know the exact location of a user, but at the same time user can still get relevant ads and check-in to nearby places. Considering that location is one of the most valuable information for user privacy, this is going to a big hit among users as well.
iOS 14通过向可以选择与应用共享大概位置而不是其精确位置的用户提供更多功能，将这一功能进一步提高了。 借助此功能，公司永远无法知道用户的确切位置，但同时用户仍然可以获得相关的广告并签到附近的地方。 考虑到位置是保护用户隐私的最有价值的信息之一，这也将在用户中大受打击。
7.私人Mac地址 (7. Private Mac Address)
This is a very simple yet powerful feature that has been added to iOS 14. Users can now mask their MAC addresses for individual wireless networks. Now users can choose to hide their MAC address for particular networks on the iPhone. This has multiple benefits for users like preventing ISPs from tracking user’s devices, getting around a MAC address firewall to access blocked apps and websites, etc.
这是一个非常简单但功能强大的功能，已添加到iOS14。用户现在可以为单个无线网络屏蔽其MAC地址。 现在，用户可以选择在iPhone上隐藏其特定网络的MAC地址。 这为用户带来了很多好处，例如阻止ISP跟踪用户的设备，绕过MAC地址防火墙访问被阻止的应用程序和网站等。
8. 相机和麦克风录音指示灯 (8. Camera and Microphone recording indicator)
Apps secretly listening in using your device’s microphone is one of the longest-running conspiracy theories with many people reporting their personal experiences of seeing an ad for a product right after they talked about it. To bring an end to this fear, iOS 14 has a camera and microphone recording indicator in the status bar of the phone. Macs and MacBooks have had a green led indicator to show this for a while now, but iOS 14 also alerts you when an app is using your microphone using an orange dot indicator. In addition, the control center will also show the app that used your camera or microphone most recently.
使用设备的麦克风偷听的应用程序是运行时间最长的阴谋论之一，许多人在谈论产品后立即报告他们看到产品广告的亲身经历。 为了消除这种担忧，iOS 14在手机的状态栏中有一个摄像头和麦克风录制指示灯 。 Mac和MacBooks都有一个绿色的led指示灯可以显示一段时间，但是当应用程序使用一个橙色的点指示器时，iOS 14也会提醒您。 此外，控制中心还将显示最近使用过相机或麦克风的应用程序。
Apple has always been at the forefront of companies that give importance to user privacy, they have always used this for their marketing campaign as well. In a recent interview, Tim Cook explained that Apple is not interested in collecting user information saying “ You are not our product, Our products are iPhones and iPads.” While advertisement agencies claim that apple’s policies that unfair, users worldwide are apple is using their power as the world’s most popular mobile OS to bring about changes that protect user information as opposed to companies that are selling out their users to companies and digital marketers.
苹果公司一直处在重视用户隐私的公司的最前沿，他们也一直将其用于营销活动。 蒂姆·库克(Tim Cook)在最近的一次采访中解释说，苹果对收集用户信息不感兴趣，称“您不是我们的产品，我们的产品是iPhone和iPad”。 虽然广告公司声称苹果的政策不公平，但全球用户正在利用苹果作为全球最受欢迎的移动操作系统的力量来进行更改，以保护用户信息，而不是将用户出售给公司和数字营销商的公司。
翻译自: https://towardsdatascience.com/ios-14-is-here-to-disrupt-user-tracking-for-ads-59894a7e9da6
bug跟踪 ios
2023
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