mavic山地轮组
Mountains are powerful symbols that communicate strength, confidence, adventure, and purpose. They also represent nature and the expansiveness of the great outdoors.
山是传达力量，自信，冒险和目标的有力标志。 它们还代表了自然和广阔的户外环境。
It’s no surprise, then, that mountains are popular symbols in logo design, especially in industries like beer, bottled water, tourism, camping, outdoor equipment, and more. (Also, if you have the word “summit” in your company name, there’s a good chance you’ll have a mountain in your logo).
因此，毫无疑问，山是徽标设计中的流行符号，尤其是在啤酒，瓶装水，旅游，露营，户外装备等行业中。 (此外，如果您的公司名称中包含单词“ summit”，那么您的徽标中很有可能会出现山峰)。
Let’s take a look at a few iconic companies with mountain logos.
让我们来看看一些带有山徽标的标志性公司。
The Adidas logo is a three-stripe representation of a mountain that’s reminiscent of the brand’s previous (and classic) “trefoil” logo. As an athletic brand, the mountain represents “the challenge to be faced and the goals to be achieved,” according to former Adidas creative director Peter Moore.
阿迪达斯(Adidas)徽标是山峰的三段式表示，让人联想到该品牌以前(和经典)的“三叶”徽标。 根据阿迪达斯前创意总监彼得·摩尔(Peter Moore)的说法，作为运动品牌，这座山代表着“要面临的挑战和要实现的目标”。
Patagonia’s logo features a mountain landscape in the background of the logo. Yvon Chouinard, the founder of Patagonia, has been climbing in Argentina for decades and became famous within the climbing community. When he launched his brand, he thought it fitted to use a mountain symbol, which is a stylized image of the famous Fitzroy Massif in Patagonia, just above El Chaltén.
巴塔哥尼亚(Patagonia)的徽标在徽标的背景中具有山地景观。 巴塔哥尼亚(Patagonia)的创始人伊冯·乔纳德(Yvon Chouinard)在阿根廷攀岩了数十年之久，并在攀岩界声名远扬。 当他推出自己的品牌时，他认为该品牌适合使用山峰符号，这是著名的巴塔哥尼亚Fitzroy地块在ElChaltén上方的风格化图像。
Toblerone’s Swiss Alps-inspired logo echoes the triangular shape of the classic chocolate bar. Look closely, and you’ll see a bear hidden in the mountain through the use of negative space — the bear is a symbol of the city of Bern where Toblerone is made.
Toblerone的瑞士阿尔卑斯山风格徽标与经典巧克力棒的三角形形状相呼应。 仔细观察，您会看到一只熊通过使用负空间藏在山上-熊是制造Toblerone的伯尔尼市的象征。
The latest Coors Light logo embraces flat design with a solid grey mountain symbol topped with their classic red script typeface. The mountains represent Wilson Peak, located near Telluride, Colorado (where Coors Brewing Company was founded). The brand’s beer cans depict more realistic looking, snow-capped mountains, and when they turn blue, the beer is cold enough to drink.
最新的Coors Light徽标采用扁平设计，并带有纯灰色的山形符号和经典的红色字体。 这些山脉代表了位于科罗拉多州特柳赖德(Coors Brewing Company成立地)附近的威尔逊峰(Wilson Peak)。 该品牌的啤酒罐描绘了更逼真的外观，白雪皑皑的山脉，当它们变蓝时，啤酒就足够冷了，可以喝。
Paramount Pictures classic logo features a mountain that’s sometimes referred to as the “Majestic Mountain” — it was reportedly inspired by the Ben Lomond Mountain in Utah drawn by William W. Hodkinson, the founder of Paramount and a native of the Ogden area. Housed in a circle crowned by stars, it still appears at the beginning of each film the studio produces and has remained constant over many decades. The original logo had 24 stars (for each of the two dozen actors under contract in 1916) — the latest version now has 22.
派拉蒙影业(Paramount Pictures)的经典徽标具有一座有时被称为“雄伟山”的山峰-据报道，这是受犹他州本洛蒙德山(Ben Lomond Mountain)的启发，派拉蒙山的创始人威廉·霍奇金森(William W. Hodkinson)是奥格登地区的人。 它位于一个由星星加冕的圆圈中，仍然出现在制片厂制作的每部电影的开头，并且几十年来一直保持不变。 最初的徽标为24星(对于1916年签订合同的两个十几岁的演员中的每一个)—最新版本现在为22个。
Evian’s logo includes mountain peaks that sit atop its wordmark. The mountain peaks proudly showcase the beauty of its place of origin, Évian-les-Bains on the south shore of Lake Geneva in Switzerland.
依云(Evian)的徽标包括位于其文字标记上方的山峰。 这座山峰自豪地展示了其发源地之美，位于瑞士日内瓦湖南岸的埃维安莱班。
山徽标：设计注意事项和提示 (Mountain Logos: Design Considerations and Tips)
As you can see from the above examples, mountain logos can range from rugged and epic-looking to flat and graphic. Here are some questions to ask yourself if you’re considering including a mountain symbol in your logo:
从以上示例中可以看到，山地徽标的范围从崎，史诗般的外观到平面和图形。 以下是一些要问自己的问题，如果您正在考虑在徽标中添加山峰符号：
- Do you want a geometric, dimensional mountain style (like Paramount’s) or a simple triangular look (like Coors or Adidas)? 您想要几何的，立体的山脉风格(如派拉蒙的风格)还是简单的三角形外观(如Coors或Adidas)？
- Do you want your mountains to have detail like negative space, gradients, or snow caps — or will they be a solid color? 您是否要让山脉上有负空间，渐变或雪帽之类的细节？或者它们是纯色的？
- Do you want the mountain symbol to appear above or below the wordmark or beside it? 您是否要在字标上方或下方或旁边显示山峰符号？
- Do you want a sun or other elements (trees, clouds, or stars) in the symbol alongside the mountain? 您是否想要在山旁的符号中包含太阳或其他元素(树木，云朵或星星)？
- Do you want the mountain contained within a shape? 您是否要在形状中包含山峰？
- What color do you want your mountains to be? (Grey, blue, and white are the most popular color choices.) 您想让山成为什么颜色？ (灰色，蓝色和白色是最受欢迎的颜色选择。)
- Can the mountain symbol you choose stand alone from the wordmark? (e.g. If you want to use the symbol only on social media, your favicon, etc.)? 您选择的山形符号能否与文字标记区分开？ (例如，如果您只想在社交媒体，网站图标等上使用该符号)？
Remember to ask yourself WHY before you make any of these design decisions. As you can see in the examples above, there is an intention behind each design decision being made.
在做出任何这些设计决策之前，请记住问自己为什么。 正如您在上面的示例中看到的那样，每个设计决策背后都有一个意图。
Once you have an idea of what you want for your mountain logo, follow these design tips:
了解山地标志的用途后，请遵循以下设计提示：
提示1：将字体样式与符号样式匹配(反之亦然)。 (Tip #1: Match your font style with the style of your symbol (or vice-versa).)
In the logo below, the mountain symbol is geometric, creating sharp angles and points. Because of that, I chose a geometric sans serif font that has similar forms. Matching the style of both elements makes the logo feel unified and more professional. If the symbol had rounded forms, then a more playful font with similar forms would work well.
在下面的徽标中，山峰符号是几何形状的，创建了尖锐的角度和尖端。 因此，我选择了具有类似形式的无衬线几何字体。 两种元素的样式相匹配，使徽标感觉统一且更加专业。 如果符号具有四舍五入的形式，则具有类似形式的更具趣味性的字体会很好地工作。
When you don’t match the style of each element, it makes the logo feel disconnected and overall less professional. In the example below, the logo on the left has a geometric symbol paired with a rounded font. This pairing feels disconnected because the two elements are of different styles. The logo on the right has a geometric symbol paired with a geometric font. This pairing feels unified because the two elements are similar styles.
当您不匹配每个元素的样式时，它会使徽标感到脱节，并且整体上不那么专业。 在下面的示例中，左侧徽标具有与圆形字体配对的几何符号。 由于两个元素的样式不同，因此配对感觉不连贯。 右侧的徽标具有与几何字体配对的几何符号。 这种配对感觉很统一，因为两个元素是相似的样式。
提示2：确保徽标具有足够的对比度。 (Tip #2: Ensure your logo has enough contrast.)
In the logo below, I chose a dark blue hue for the background color and a lighter blue hue for the symbol and wordmark color. By doing this, it creates a high contrast between the background and foreground elements. This is often what people define as “making the logo pop.” When you ensure the logo has a high contrast between the foreground and background elements, it makes the logo easier to digest and looks more professional.
在下面的徽标中，我选择了深蓝色调作为背景色，并选择了较浅的蓝色调作为符号和文字标记颜色。 通过这样做，它在背景和前景元素之间创建了高对比度。 人们通常将其定义为“使徽标流行”。 当您确保徽标在前景元素和背景元素之间具有很高的对比度时，它将使徽标更易于消化并且看起来更加专业。
When your logo does not have a high contrast between the foreground and background elements, it makes the logo harder to digest and looks unprofessional. In the example below, the logo on the left has a low contrast between the foreground and background. This colour combination makes the logo harder to digest and makes it look unprofessional. The logo on the right has a much higher contrast between the foreground and background, making it easier to digest and more professional.
当徽标在前景元素和背景元素之间没有高对比度时，它将使徽标更难于消化并且看起来不专业。 在下面的示例中，左侧的徽标在前景和背景之间的对比度较低。 这种颜色组合使徽标更难以消化，并且看起来不专业。 右侧的徽标在前景和背景之间具有更高的对比度，使其更易于消化且更加专业。
提示3：确保徽标平衡。 (Tip #3: Ensure your logo is balanced.)
The logo below has three elements: a company name, a symbol and a slogan. All three elements are optically balanced, with no one element taking visual dominance. Each element has visual weight, and the goal is to ensure each element’s visual weight looks optically balanced. When considering balance, you also need to consider the importance of each element. For example, the slogan is less important than the company name, so it should have less visual weight.
下面的徽标包含三个元素：公司名称，符号和标语。 所有这三个元素在光学上都是平衡的，没有一个元素占据视觉主导地位。 每个元素都有视觉重量，目标是确保每个元素的视觉重量看起来在视觉上保持平衡。 在考虑平衡时，您还需要考虑每个要素的重要性。 例如，标语不如公司名称重要，因此它的视觉重量应较小。
When your logo is unbalanced, it can make your company look weak and leave the wrong impression. If there is an imbalance, focusing on the design as a whole becomes difficult, and conveying a message becomes even more difficult. The problem of balance arises when one element visually dominates the others heavily, creating an unbalance. In the example below, the logo on the left is unbalanced because the symbol has more visual weight than the other two elements, making it feel top-heavy. The logo on the right looks optically balanced because each element has a similar visual weight in terms of its importance.
如果徽标不平衡，可能会使您的公司显得虚弱并留下错误的印象。 如果存在不平衡，则将注意力集中在整个设计上会变得困难，并且传达信息会变得更加困难。 当一个元素在视觉上主导其他元素时，就会出现平衡问题，从而造成不平衡。 在下面的示例中，左侧的徽标不平衡，因为该符号比其他两个元素具有更大的视觉重量，使其显得重磅。 右侧的徽标看起来在视觉上保持平衡，因为就其重要性而言，每个元素的视觉重量都相似。
Mountains are popular symbols in logo design that communicate strength, confidence, adventure, and purpose. When used with intention, a mountain symbol can tell a story about your brand and add meaning to your logo.
山脉是徽标设计中流行的符号，传达着力量，自信，冒险和目标。 当有意使用时，山形符号可以讲述您的品牌故事，并在徽标中添加含义。
When using a mounting symbol in your logo, consider some of these tips and ensure you ask yourself WHY before you make any of these design decisions.
在徽标中使用安装符号时，请考虑以下一些技巧，并确保在做出任何这些设计决定之前问自己为什么。
翻译自: https://uxdesign.cc/how-to-design-a-mountain-logo-that-reaches-new-heights-6d8541a84e36
mavic山地轮组
1万+
被折叠的 条评论
为什么被折叠?
到【灌水乐园】发言
