t10-pi_忘记T了-您想成为Pi形设计师

t10-pi

Let’s take a step back, content design is the craft of creating content that is evidence based and simple for your customer or user. It requires content designers who need a deep understanding of this craft. The usual pathway to being a content designer is generally through being a copywriter, journalist or communications person. So it’s only natural we think of content design as a discipline that needs deep expertise in writing and content.

让我们退后一步，内容设计是创建基于证据且对客户或用户而言简单的内容的技术。 它要求内容设计者需要对此技术有深刻的了解。 成为内容设计师的通常途径通常是通过担任撰稿人，记者或通讯人员。 因此，我们自然而然地将内容设计视为一门需要在写作和内容方面拥有深厚专业知识的学科。

不是我的T型杯 (Not my cup of T… shape)

Generally throughout the industry we think of content design as T-shaped. The vertical bar (in the T) represents the depth of related skills and expertise in a single field, in this case writing, editing and content. Whereas the horizontal bar represents broad but shallow skills, giving you the ability to collaborate across disciplines.

通常，在整个行业中，我们将内容设计视为T形。 竖线(在T中)代表单个领域中相关技能和专长的深度，在这种情况下为写作，编辑和内容。 而水平条则代表了广泛而又肤浅的技能，使您能够跨学科协作。

A T-shaped person

T字形的人

While I think this metaphor is useful for the idea of collaborative multidisciplinary teams. It’s limiting our understanding of the core skills required to be a top notch content designer.

虽然我认为这种隐喻对于协作多学科团队的想法很有用。 这限制了我们对成为顶级内容设计师所需的核心技能的理解。

It’s not just about creating content, it’s about creating it in a user-centred and evidenced-based way. To be a good content designer, you need to be able to acquire, understand, synthesis, analyse and convey from an evidence base — in other words, you need to design.

这不仅仅在于创建内容，还在于以用户为中心且基于证据的方式来创建内容。 要成为一名优秀的内容设计师，您需要能够从证据基础中获取，理解，综合，分析和传达信息，换句话说，您需要进行设计。

A content designer’s design skill can not be shallow or just broad. It requires the skills, knowledge, expertise and methodology in order to do this.

内容设计师的设计技巧不能太浅或太宽泛。 为此，需要技能，知识，专业知识和方法。

pi生活 (The pi life)

Instead of T-shapes, we need to start defining our skills and people in terms of Pis.

代替T形，我们需要开始根据Pis定义技能和人员。

A pi-shaped person

一个pi形的人

Rather than one depth of expertise, a pi-shaped person possesses two. While it’s true you need to be a writer, I’d argue the stronger skill needs to be in design. Particularly in defining the right outcome based on evidence.

一个pi形的人没有两个专长，而是拥有两个。 虽然确实需要成为一名作家，但我认为设计中需要更强大的技能。 特别是在根据证据定义正确的结果时。

A good content designer, needs the additional rich expertise to:

优秀的内容设计师需要其他丰富的专业知识来：

• ask the right questions
  问正确的问题
• synthesis research findings
  综合研究结果
• identify information needs from research
  从研究中识别信息需求
• be able to analyse data
  能够分析数据
• be able to articulate the why
  能够阐明原因
• understand the behaviour of a user online
  了解在线用户的行为
• understand information seeking behaviour
  了解信息搜寻行为
• map customer journeys and processes
  绘制客户旅程和流程
• test and iterate what they’ve created
  测试并迭代他们创建的内容

为什么pi如此重要 (Why is the pi so important)

Thinking about content design in this way opens up the conversation. It means you can:

以这种方式考虑内容设计可以打开对话。 这意味着您可以：

• hire the right people
  雇用合适的人
• identify capability gaps
  找出能力差距
• drive good service and product delivery.
  推动良好的服务和产品交付。

Instead of throwing writers at the problem with no training or design background, instead use the pi to think about the skill gaps you might have. We can’t expect our content problem to get better without empowering our people to think and approach things in a different way.

不用在没有任何培训或设计背景的情况下就让作者陷入问题，而是要使用pi来考虑可能存在的技能差距。 我们不能期望我们的内容问题在没有授权我们的人们以不同的方式思考和处理事物的情况下变得更好。

Let’s start training in rigorous synthesis and design thinking or upskill in data analysis and usability testing. This is the beginning, look at your content people differently and empower them with the depth of skill required to be world class. Build the additional leg on that T to become a pi.

让我们开始进行严格的合成和设计思维训练，或者开始进行数据分析和可用性测试的技能训练。 这是开始，以不同的方式看待您的内容人才，并赋予他们世界一流的技能深度。 在该T上建立额外的支路以成为pi。

From now on when we talk about content design, let’s talk about both of our skill sets with equal weighting — be a good writer but equally be a great designer.

从现在开始，当我们谈论内容设计时，让我们来谈谈我们两种技能具有同等的权重-做一个好作家，但同样做一个伟大的设计师。

翻译自: https://uxdesign.cc/can-we-please-start-reframing-content-design-as-pi-shaped-f6bd0278d183

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