instagram架构_Instagram卷轴复制了TikTok，并且是Facebook所有错误的例子

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By Jason Aten

杰森·阿滕(Jason Aten)

If the news about TikTok, and the possibility that it might be sold to Microsoft, wasn’t interesting enough, on Wednesday Facebook released a direct competitor to the popular video sharing app called Instagram Reels. A new feature of Instagram that lets you record 15-second videos, set them to music, and share them as an Instagram Story, Reels can also be found in a special section of the Explore tab in the app.

如果有关TikTok的新闻以及将其出售给微软的可能性不够有趣，那么Facebook在周三发布了流行视频共享应用Instagram Reels的直接竞争对手。 Instagram一项新功能可让您录制15秒的视频，将其设置为音乐并作为Instagram故事进行共享，还可以在该应用程序“浏览”选项卡的特殊区域中找到Reels。

In almost every functional way, Reels is TikTok, but built into Instagram. If Facebook were to buy TikTok from its parent company ByteDance, and integrate it into Instagram as is, it would be this product. Wait, isn’t TikTok on the market right now? Except, of course, Facebook can’t exactly scoop up another young social app while it’s under scrutiny for the other times it did just that.

在几乎所有功能上， Reels都是TikTok ，但内置于Instagram。 如果Facebook要从其母公司ByteDance购买TikTok，并将其原样集成到Instagram中，那就是这款产品。 等一下， TikTok现在不是在市场上吗？ 当然，除了Facebook不能准确地挑选另一个年轻的社交应用程序，而在其他时候，Facebook只是这样做。

So, instead, it just knocked it off wholesale.

因此，相反，它只是将其批发掉了。

To be fair, there is one big difference. Instead of the theoretical possibility of your data being collected by China, there’s the absolute certainty that it’s being collected by Facebook.

公平地说，有很大的不同。 除了从理论上讲中国收集数据的可能性外，还有绝对的确定性，那就是Facebook正在收集数据。

I realize I sound cynical, but it’s just that Facebook’s product development roadmap seems to be focused more on shoring itself up against a younger, more nimble competitor than on offering any kind of new or innovative feature. When is the last time a copycat app or feature from Facebook was a success? Maybe Instagram Stories, which is a copy of Snapchat’s feature called, well, stories.

我意识到自己听起来很愤世嫉俗，但这只是Facebook产品开发路线图似乎更多地侧重于与年轻，敏捷的竞争对手抗衡，而不是提供任何新功能或创新功能。 Facebook的模仿应用程序或功能上一次成功是什么时候？ 也许是Instagram Stories，它是Snapchat功能的一个副本，叫做故事。

This isn’t meant to be a knock on Reels, which is a perfectly fine clone of TikTok. If that app disappeared tomorrow because President Trump decides to ban it, its users would find a usable and familiar alternative from Instagram. The problem is, imitation isn’t the same as innovation. Facebook seems to be so concerned about its back that it’s hard to remember the last time it moved forward in a meaningful way.

这并不意味着敲响Reels，这是TikTok的完美克隆。 如果该应用程序明天因为特朗普总统决定禁止该应用程序而消失，其用户将在Instagram上找到一个可用且熟悉的替代方案。 问题是，模仿与创新不同。 Facebook似乎非常担心自己的背部，以至于很难记住它上一次以有意义的方式前进的时间。

In reality, that happens to every business at some point. You grow, you find some level of success, and you stay there. Let’s be honest, Facebook has a lot of success. It also seems to have a heightened sense of paranoia about its competition.

实际上，每件事都会在某个时刻发生。 您不断成长，找到了一定程度的成功，然后就一直坚持下去。 老实说，Facebook取得了很大的成功。 对于它的竞争，它似乎也有一种偏执感。

Sure, Reels is probably a no-brainer for the company. It required almost no product research. Certainly it isn’t hard for a team of engineers as talented as the ones at Facebook to copy an app they all have on their iPhones already.

当然，Reels可能对公司毫无疑问。 它几乎不需要产品研究。 对于像Facebook一样有才华的工程师团队来说，复制他们已经在iPhone上拥有的应用程序并不难。

But is this really the best Facebook can do right now? Copying a popular, but relatively small social media app?

但是，这真的是Facebook目前能做的最好的事情吗？ 复制流行但相对较小的社交媒体应用程序？

Then there’s the fact that the thing that makes TikTok so popular isn’t just the app interface. Yes, it’s remarkably simple to record, edit, and upload video. The real secret sauce is in the algorithm. That’s where the magic happens.

然后事实是，使TikTok如此受欢迎的不仅仅是应用程序界面。 是的，录制，编辑和上传视频非常简单。 真正的秘密在于算法。 那就是魔术发生的地方。

For Facebook, on the other hand, the algorithm is where the headaches start. There isn’t anything magical about it. Reverse engineering an algorithm is much more complicated than engineering the user interface and code of an app. That’s why it’s called “secret sauce.” It’s what makes it different.

另一方面，对于Facebook而言，算法才是令人头疼的地方。 没有什么神奇的。 反向工程算法比工程应用程序的用户界面和代码复杂得多。 这就是为什么它被称为“秘密调味料”。 是什么使它与众不同。

The question for Facebook is, what exactly makes it different, aside from its massive scale? That first part, the “what makes it different” part, is the same question every business needs to answer. Otherwise, if you spend all of your time trying to fend off your competition by imitating their features, it’s easy to lose out on innovation. In the end, that’s a far better way to delight your customers than offering them something they’ve already got elsewhere.

Facebook的问题是，除了规模庞大之外，它究竟有何不同？ 第一部分，“使它与众不同”部分是每个企业都需要回答的相同问题。 否则，如果您花费所有时间通过​​模仿竞争对手的功能来抵御竞争，则很容易在创新上迷失自我。 最后，与向客户提供他们已经在其他地方获得的东西相比，这是使客户满意的更好的方法。

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

Inc.com专栏作家在这里表达的观点是他们自己的，而不是Inc.com的观点。

翻译自: https://medium.com/inc./instagram-reels-copies-tiktok-and-is-an-example-of-everything-wrong-with-facebook-9c4788a380b5

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