巴西柔术_了解巴西手机游戏市场的5个关键

巴西柔术

It should come as no surprise that the country with the world’s 9th largest economy is also one with some of the strongest purchasing power (where it comes in eighth), or that this also translates to one of the top rankings in downloads from Google Play and App Store (where it comes in third, just after India and the United States). We are talking, of course, about Brazil.

拥有世界第9大经济体的国家也是购买力最强的国家(排在第八位)也就不足为奇了，或者这也意味着Google Play和Google的下载量排名第一。 App Store(排在第三位，仅次于印度和美国)。 当然，我们谈论的是巴西。

Brazil’s mobile games market is strong and developing rapidly, and offers enormous potential for developers looking to enter the market. Just like any other country, Brazil’s national character and idiosyncrasies determine the best approach to the market.

巴西的手机游戏市场强劲且发展Swift，为希望进入该市场的开发商提供了巨大的潜力。 像其他任何国家一样，巴西的民族特征和特质决定了进入市场的最佳方法。

In this article, we’ll discuss how many and which Brasileiros play, the types of games and apps they download most and why, and offer insights into the Brazilian psyche, suggesting ways for developers to adapt their games to that market.

在本文中，我们将讨论Brasileiros玩了多少个游戏以及哪个游戏，他们下载最多的游戏和应用程序的类型以及原因，并提供了有关巴西人的见解，为开发人员提出了一些使其游戏适应该市场的建议。

1.谁在玩，如何玩？ (1. Who’s playing and how?)

According to Newzoo, almost 76 million Brazilians played games in 2018. They spend roughly $1.5 billion per year on games (of which $380 million on mobile games in 2020, with over 60 million users), making Brazil the 13th games market in the world (and first in Latin America).

根据Newzoo的数据 ，2018年有近7600万巴西人玩游戏。 他们每年在游戏上的支出约为15亿美元 (其中2020年在手机游戏上的支出为3.8亿美元，拥有超过6000万用户)，使巴西成为全球第13大游戏市场(并在拉丁美洲首创)。

So who are the Brazilians who play games, and what devices do they play on? According to Forbes, the Game Brazil Survey of 2019 found that women formed the majority of the gamers in 2019, representing 53% of all the players. The most commonly used gaming device is the smartphone (83%) followed by the game console (48.5%). The majority of the players (61.9%) are 25–54 years old.

那么玩游戏的巴西人是谁？他们玩什么设备？ 据《福布斯》报道，2019年巴西游戏调查发现，女性是2019年游戏玩家的主要组成部分，占所有玩家的53％。 最常用的游戏设备是智能手机(占83％)，其次是游戏机(占48.5％)。 大多数玩家(61.9％)年龄在25-54岁之间。

The survey also showed that ‘hardcore’ players are usually men 25–34 years old, and that they use consoles, whereas casual players are mostly women (58.8%) 25–34 years old who use mobile phones.

调查还显示，“硬核”玩家通常是25-34岁的男性，他们使用游戏机，而休闲玩家则大多是25-34岁的女性(58.8％)使用手机。

By income, the Statista Global Consumer Survey figures show that mobile gamers are split more or less equally, with a higher proportion of players being in the medium income category (38.4%) than in the low (32.1%) or high (29.6%) income categories.

根据收入统计，《 Statista全球消费者调查》的数据显示，手机游戏者或多或少地被平均分配，中等收入类别的玩家比例(38.4％)高于低收入类别(32.1％)或高收入类别(29.6％)收入类别。

The most commonly used operating system was Android (79.9%), followed by iOS (16.4%) and Windows (2.2%). The weak market share of Apple reflects the trend in the rest of Latin America, as does the market share of Android. Developers should keep this discrepancy in mind when creating games for the Brazilian market.

最常用的操作系统是Android(79.9％)，其次是iOS(16.4％)和Windows(2.2％)。 苹果的市场份额疲软反映了拉丁美洲其他地区的趋势，Android的市场份额也是如此。 开发人员在为巴西市场制作游戏时应牢记这一差异。

Another thing to keep in mind is the fact that Brazilians (like other Latin Americans) generally tend to buy mid-range phones with smaller storage (often less than 10GB). In addition, devices tend to be shared within families, with each user installing their own apps, so games and apps should be optimized for size.

要记住的另一件事是，巴西人(像其他拉丁美洲人一样)通常倾向于购买存储空间较小(通常小于10GB)的中档手机。 此外，设备通常在家庭内部共享，每个用户都安装自己的应用程序，因此应针对大小优化游戏和应用程序。

Given that the vast majority of Brazilians are using Android, Google Play is by far the most popular store, beating the App Store by a huge margin. Some of the other stores used in Brazil are Aptoide (available for Android) and Baixaki (a leading website for games downloads, with apps for both Android and iOS).

鉴于绝大多数巴西人都在使用Android，因此Google Play是迄今为止最受欢迎的商店 ，在很大程度上击败了App Store。 巴西使用的其他其他商店包括Aptoide (适用于Android)和Baixaki (领先的游戏下载网站，同时提供适用于Android和iOS的应用)。

2.最受欢迎的游戏和应用程序是什么？ (2. What games and apps are the most popular?)

The most downloaded games from Google Play and App Store in 2019 in Brazil follow worldwide trends and include the usual classics: Minecraft, Free Fire, Grand Theft Auto, Fortnite, Roblox, League of Legends, PUBG, Sonic the Hedgehog, Counter-Strike, Pokémon.

巴西在2019年从Google Play和App Store下载最多的游戏遵循了全球趋势，包括常见的经典游戏：Minecraft，Free Fire，侠盗猎车手，Fortnite，Roblox，英雄联盟，PUBG，刺猬索尼克，反恐精英，神奇宝贝。

Outside of games, the most popular apps are communication apps (with WhatsApp being #1 among them). Brazilians at the core are intensely communicative people, with strong familial and friendship bonds, to whom community is very important.

在游戏之外，最受欢迎的应用是通讯应用(WhatsApp在其中排名第一)。 巴西人的核心是高度交际的人，有着牢固的家庭和友谊纽带，而社区对此非常重要。

This also reflects on the types of most popular downloads in Brazil: the majority are apps that serve to bring people together, rather than force them apart. Brazilians enjoy multiplayer games which are becoming increasingly popular in Brazil.

这也反映了巴西最受欢迎的下载类型：大多数是可将人们聚集在一起而不是迫使他们分开的应用程序。 巴西人喜欢多人游戏，而这种游戏在巴西越来越受欢迎。

Brazilians have also stated that they play mobile games to disconnect or de-stress (87% of respondents to a Google consumer survey), so when marketing games to Brazilians, it’s important to also work relaxation and stress release into the advertising.

巴西人还表示，他们玩手机游戏是为了断开连接或缓解压力(接受Google消费者调查的受访者占87％)，因此，在向巴西人推销游戏时，还必须在广告中放松和释放压力。

For that reason, Brazilian players prefer games that completely absorb them and distract them from everything else. Action, strategy and role playing games are the popular types of games in Brazil. Also, Brazil is the 3rd largest esports market in the world.

因此，巴西玩家更喜欢能够完全吸收他们并使他们从其他事物上分散注意力的游戏。 动作，策略和角色扮演游戏是巴西最受欢迎的游戏类型。 此外，巴西是世界第三大电竞市场。

3.为什么巴西是一个有前途的市场 (3. Why Brazil is a promising market)

In recent years, Brazil, like other Latin American countries, has experienced superfast technological growth. Brazil is a larger market than Mexico in both Google Play and App Store, making it the first in Latin America by mobile game downloads.

近年来，巴西与其他拉丁美洲国家一样，经历了超快的技术发展。 在Google Play和App Store中，巴西是一个比墨西哥更大的市场，通过手机游戏下载成为巴西的第一大市场。

With a population of 212 million people, of whom 81% currently have a smartphone (and of whom 88% will have one by 2025), Brazil is the third country in the world by total downloads from App Store and Google Play.

随着2.12亿人，其中81％的企业目前拥有智能手机(而为之的88％将有一个到2025年)人口，巴西是世界上第三国从App Store和谷歌播放总下载量。

Total number of downloads for the Top 10 countries (Estimates from Top 500 apps from the category “all”, January to June 2019, Apple App Store and Google Play Store). 前10个国家/地区的下载总次数(来自“ all”类别的前500个应用的估计，2019年1月至6月，Apple App Store和Google Play Store)。 Source: Apptweak 资料来源 ：Apptweak

According to Statista, the Brazilian mobile games market revenue is projected to reach $380 million in 2020. The expectation is that by 2025, the market revenue will be $450 million.

根据Statista的数据 ，巴西手游市场收入到2020年预计将达到3.8亿美元。预计到2025年，市场收入将达到4.5亿美元。

4.适应巴西现实 (4. Adapting to Brazilian reality)

Brazilians love using social networks and messengers: Facebook, Twitter, Instagram, Whatsapp. Try to create fun content like contests and promotions and encourage them to share it with friends. Take advantage of YouTube where Brazilians spend a lot of time watching local content and promote your game through local influencers. Here is one of the popular game influencers in Brazil: João Sampaio and his YouTube channel Flakes Power.

巴西人喜欢使用社交网络和Messenger：Facebook，Twitter，Instagram，Whatsapp。 尝试创建有趣的内容，例如比赛和促销，并鼓励他们与朋友分享。 充分利用YouTube，巴西人花大量时间观看当地内容，并通过当地影响者宣传您的游戏。 以下是巴西最受欢迎的游戏影响者之一：JoãoSampaio和他的YouTube频道Flakes Power 。

A good way to appeal to Brazilian audience is offering promotions and special offers in your mobile games as many Brazilians say that they love great deals and smart purchases. Don’t forget to localize the prices and convert them to Brazilian reais (R$).

吸引巴西观众的好方法是在您的手机游戏中提供促销和特别优惠，因为许多巴西人说他们喜欢超值优惠和明智的购买。 不要忘记本地化价格并将其转换为巴西雷亚尔(R $)。

Pixabay Pixabay

Another remark about adapting to Brazilian reality is that Brazil is located in the Southern hemisphere, so the winter months are very hot while the weather in June, July and August can be chilly. Keep that in mind while referring to the weather during seasonal holidays and events.

关于适应巴西现实的另一种说法是，巴西位于南半球，因此冬季非常热，而六月，七月和八月的天气可能很冷。 在提及季节性假期和活动期间的天气时，请记住这一点。

5.讲用户的语言 (5. Speaking the users’ language)

In terms of language, Brazilians decidedly want their games in Portuguese, as only a small fraction of them (5%) speaks proficient English. Thus if you’re wondering whether you need to have your app translated to Portuguese, the answer is clear — if you don’t, you’ll be missing the majority of Brazilian players.

在语言方面，巴西人绝对希望使用葡萄牙语，因为只有一小部分人(5％)会说英语 。 因此，如果您想知道是否需要将您的应用程序翻译成葡萄牙语，答案很明确-如果您不这样做，那么您将失去大多数巴西玩家。

It’s important to remember that it should be Brazilian Portuguese, not European Portuguese. They are different both in terms of pronunciation and vocabulary. “You” is você in Brazilian Portuguese, but tu in European Portuguese. Rapariga means “girl” in Portugal, but in Brazil it can mean… “prostitute”. Watch out for the confusion such differences can cause.

重要的是要记住，它应该是巴西葡萄牙语，而不是欧洲葡萄牙语。 它们在发音和词汇方面都不同。 “ You”在巴西葡萄牙语中是você ，但在欧洲葡萄牙语中是tu 。 Rapariga在葡萄牙的意思是“女孩”，但在巴西的意思是“妓女”。 注意此类差异可能引起的混乱。

Past experience has shown that ASO that is suitable for the Portuguese market will fail in Brazil, and vice versa. You can read more about it in this article.

过去的经验表明，适合葡萄牙市场的ASO在巴西将失败，反之亦然。 您可以在本文中阅读有关它的更多信息。

Portuguese words are in general 25–30% longer than English words, so when building interface elements, it’s generally a good idea to plan for extra space. This is especially valid for short strings (menu items, UI, etc.).

葡萄牙语单词通常比英语单词长25–30％，因此在构建界面元素时，计划额外的空间通常是一个好主意。 这对于短字符串(菜单项，UI等)尤其有效。

To localize the game and translate the store pages and other marketing materials, you can use Nitro, a professional translation service which will translate or proofread your text within record time (often just a few hours). On Nitro, you can choose the preferred version of the language: Brazilian Portuguese vs. European Portuguese. Remember: Brazilians would find the “wrong” version distracting at best, irksome at worst.

要本地化游戏并翻译商店页面和其他营销材料，您可以使用Nitro (专业翻译服务)，该服务将在记录时间内(通常仅几个小时)翻译或校对文本。 在Nitro上，您可以选择语言的首选版本：巴西葡萄牙语与欧洲葡萄牙语。 请记住：巴西人会发现“错误”版本充其量能使人分心，最糟糕的是令人讨厌。

Our clients Full HP shared with us an interesting story about how their mobile shooter Mad GunZ gained success among the Brazilian audience. When they released Mad GunZ on an alternative platform, Catappult, the game had only been localized into English.

我们的客户Full HP 与我们分享了一个有趣的故事，讲述他们的移动射击游戏Mad GunZ如何在巴西观众中获得成功。 当他们在替代平台Catappult上发布Mad GunZ时，该游戏仅被本地化为英语。

They got featured (the largest jump on the screenshot), but soon after that the numbers dropped back. Since most of the players were from Brazil, Full HP localized the game and the app page into Brazilian Portuguese, and this resulted into the numbers climbing again.

他们得到了推荐(屏幕截图上最大的跳转)，但不久之后数字又回落了。 由于大多数玩家来自巴西，因此，Full HP将游戏和应用页面本地化为巴西葡萄牙语，这导致人数再次攀升。

Downloads growth of Mad GunZ after localization into Portuguese. The chart marks featuring and localization into Portuguese.

本地化为葡萄牙语后下载Mad GunZ的增长。 该图表标记了特色和本地化为葡萄牙语。

Another client of ours, family development platform Wachanga, states that Brazilian users are very active and happy to provide feedback and ideas for ways to improve. So we encourage you to try to win over this promising audience!

我们的家庭发展平台Wachanga的另一位客户指出 ， 巴西用户非常活跃，乐意为改善方法提供反馈和想法。 因此，我们鼓励您尝试赢得这一有前途的受众！

结论 (In conclusion)

While the Brazilian mobile games market cannot be compared to that of, for example, China, it’s still a growing market with a lot of potential for developers.

尽管巴西的手机游戏市场无法与例如中国的市场相提并论，但它仍是一个正在成长的市场，对开发者来说潜力巨大。

Remember that Brazilians love multiplayer games, and that the vast majority will download these on Google Play.

请记住，巴西人喜欢多人游戏，并且绝大多数人会在Google Play上下载这些游戏。

Since the vast majority of Brazilians speak only Portuguese, be sure to translate your app and relevant marketing. Use native-speaking translators, like those at Nitro who offer professional translation services, and remember to ensure that the translation is into Brazilian rather than European Portuguese.

由于绝大多数巴西人只会说葡萄牙语，因此请务必翻译您的应用和相关的市场营销。 使用说母语的翻译人员，例如Nitro的提供专业翻译服务的翻译人员 ，请记住要确保翻译成巴西语而不是欧洲葡萄牙语。

Finally, remember that Brazil’s mobile games market is still growing — Brazilian players have proven willing to pay for their games, and with more than two-thirds of players in the medium and high income category, you can expect the ARPPU (average revenue per paying user) will keep rising.

最后，请记住，巴西的手机游戏市场仍在增长，事实证明，巴西玩家愿意为自己的游戏付费，而在三分之二以上的中高收入玩家中，您可以期待ARPPU(平均每笔收入)用户)将继续上升。

翻译自: https://medium.com/swlh/5-keys-to-understanding-brazilian-mobile-game-market-d1a7e74d7934

巴西柔术