学习增长黑客: 35个资源帮助你成为增长黑客-CSDN博客

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At many technology companies, traditional marketing roles are transforming into growth hacking roles. In fact, the work has become so popular now that somecompanies are hiring “growth hackers.” They are keeping their marketing departments and hiring growth hackers to work separately from marketing.

在很多技术公司里，传统的市场营销角色正在转换为增长黑客角色。实际上，增长黑客如此流行以致一些公司也开始招聘增长黑客人才了，而且不仅保留了市场部，还把增长黑客从市场部单独分出来工作了。

So what is the role of a growth hacker?

那么增长黑客是啥角色？

Different from marketers, who traditionally are less technical, growth hackers have one objective – to grow the company. This is done through a variety of tactics called (for lack of a better word) “hacks.” These hacks generally are inexpensive (commonly free), and they are aimed at increasing the viral coefficient.

跟市场营销人员不同，传统上他们很少使用技术手段，增长黑客只有一个使命--增长公司。这是通过各种叫“黑客方法”策略实现的。这些黑客方法通常不贵（通常是免费）而且他们瞄准的是增长病毒传播系数。

In this post, we’ll give a thorough overview of growth hacking, hiring growth hackers, resources on growth hacks, and additional helpful resources.

这篇博客里，我们将概览一下增长黑客的方法，雇佣增长黑客人才，黑客增长的相关资源。

介绍

1. What is a Growth Hacker 啥是增长黑客? – Sean Ellis, the man who coined the term, gives his description of what a growth hacker is and how it is different from a VP of Marketing.

2. What is Growth Hacking 啥是增长黑客方法? – A Quora thread gives various descriptions of what growth hacking is.

3. What is “Growth Hacking” Really 增长黑客方法到底是啥? – Josh Elman gives his opinion of what growth hacking is.

4. Growth Hacker is the New VP of Marketing 增长黑客是新的市场营销副总裁– The marketing role is changing into one that requires a technical background. Andrew Chen explains how growth hackers are different from marketing teams and why the change is important.

5. Defining a Growth Hacker: Three Common Characteristics 定义增长黑客-三要素 – What do growth hackers have in common? A love of data, creativity, and curiosity. For an expansion on those points, read the article.

6. The Definitive Guide to Growth Hacking 增长黑客定向向导– Neil Patel wrote a huge guide on growth hacking. Ten chapters full, this guide covers it all.

7. An Introduction to Growth Hacking: 3 Quotes to Explain the Future of Marketing 增长黑客介绍：三个引用介绍未来的市场营销– Get your start in growth hacking with these three quotes that describe the core of growth hacking.

8. Debunking the 6 Most Common Myths about Growth Hacking 解密6个最神秘的增长黑客方法– So what isn’tgrowth hacking? Read this article by Aaron Ginn to learn.

Bonus!

What makes a great growth hacker? 啥创造了伟大的增长黑客– Andy Johns tells us what makes a great growth hacker.

雇佣

9. Building Growth into Your Team 在团队中构建增长黑客 – To grow sustainably, you’ll need a growth mindset in the company DNA. One person cannot do it all. This article gives some tips for building that growth mindset into your team.

10. How to Hire a Growth Hacker 如何雇佣增长黑客 – What do you look for when interviewing growth hackers? Let Aaron Ginn help.

11. Good Questions to Ask When Interviewing a Growth Hacker 面试增长黑客时的好提问– Want tips for examining candidates? Let some Quora answerers help.

12. Is It Better to Recruit a Growth Hacker or Hire a Growth Hacking Company? 招募一个增长黑客好还是外包给公司好？– A conundrum that companies may face: is it better to have your own growth hacker in house or hire a company? Let Andy Johns, a growth hacker himself, help answer that question.

增长黑客

13. What are the Top 10 Consumer Internet Growth Hacks?十大增长黑客例子 – A collection of some of the more well-known successful growth hacks.

14. 13 Critically Important Lessons From Over 50 Growth Hackers 来自50个增长黑客们的13个关键教训– Bronson Taylor has interviewed many growth hackers. In this blog post, he provides 13 lessons he’s learned from them.

15. The 7 Ways Dropbox Hacked Growth to Become a $4 Billion Company 7个增长黑客方法让Dropbox成为40亿美金的公司– Dropbox is a company that employed a few growth hacks to push their growth. Read about 7 of them in this article.

16. 21 Actionable Growth Hacking Tactics 21个可执行的增长黑客策略– Jon Yongfook gives us 21 growth hacks. Ahrefs also has a pretty solid list.

17. What are Some Decisions Made by the Facebook Growth Team to Help Facebook Grow? Facebook黑客成长团队做了哪些决定帮助公司成长？– In the early years, Facebook employed a “growth team” whose goal was to spread Facebook. They did well, growing it to over 500 million users. A couple of members of the growth team share their experiences in this Quora thread. Also check out the follow up question.

18. Growth Hacking Referly: New User Onboarding Workflow 增长黑客参考：新用户到达后的工作流程– Some of the best growth hacks are the ones implemented during a new user onboarding phase. See how Referly spread their product with onboarding.

19. Six Steps to Growth: What I Learned As 500 Startups’ Growth Hacker in Residence 六步实现增长：我在500家创业公司学到了什么？– Introduction to the six step process as well as examples of it in action.

20. How We Put Facebook on the Path to 1 Billion Users 引导Facebook增长到10亿用户之路– Chamath Palihapitiya, former VP of User Growth at Facebook, shares some of his knowledge for growth hacking. Also check out the accompanying slides.

Bonus!

29 Growth Hacking Quick Wins 增长黑客快速获胜之法– In this Slideshare, Mattan Griffel goes through 29 growth hacks.

其它资源

21. Who Are The Best Growth Hackers? – Quora answerers share their opinions on characteristics of great growth hackers and provide lists of hackers.

22. Stacking the Odds for Authentic Growth – Sean Ellis tells why you need to develop growth hacks centered around “must have experiences” that are delivered to the right customers.

23. Growth Hacking Your Way to Viral Lift – Gives a little background on growth hacking and how it’s different from marketing. Also gives examples of growth hacks that are sure to inspire you.

24. Growth Hackers Conference 2012 Notes – If you didn’t attend the conference, you can get all the videos (and more) for $99 on Udemy. Otherwise, use these notes to help learn from the speakers. Also check out this Quora thread for more notes.

25. What 300 Years of Growth Hacking Can Teach Us – Take a historical perspective to growth hacking and learn some of the more time-tested marketing techniques.

26. 19 Growth Hacker Quotes – Learn and get different perspectives with these 19 quotes on growth hacking.

27. Growth Hacking a Book – Ryan Holiday, author of Growth Hacker Marketing, writes about his experience growth hacking a book and the lessons he learned from other authors.

28. The 5 Phases of Growth Hacking – Mashable runs through the 5 phases of growth hacking and gives plenty of examples along the way.

29. Meet the Growth Hacking behind Facebook, Twitter, and Quora’s Astonishing Success – A profile of Andy Johns, growth hacker at many successful consumer web companies.

30. How Tempo Growth Hacked Their Mobile App Before It Even Launched – Mobile app Tempo grew to many users before it launched on the App Store. Learn the testing they did pre-launch that increased its chances of early success.

Bonus!

Growth Hacking 101: Read This to Become a Magician – A breakdown of how to approach growth hacking as well as a few creative tips on user acquisition and activation.