计算机网络与社会关系论文
Trends in Social Media : Persistence and Decay
Sitaram Asur Bernardo A. Huberman Gabor Szabo Chunyan Wang
February 8, 2011
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2 Abstract inordinate amount of attention, thus bubbling to the top
in terms of popularity. Through their visibility, this popu-
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e Social media generates a prodigious wealth of real-time lar topics contribute to the collective awareness of what is
F content at an incessant rate. From all the content that peo- trending and at times can also affect the public agenda of
7 ple create and share, only a few topics manage to attract the community.
enough attention to rise to the top and become temporal
At present there is no clear picture of what causes these
] trends which are displayed to users. The question of what
topics to become extremely popular, nor how some persist
Y factors cause the formation and persistence of trends is an in the public eye longer than others. There is considerable
important one that has not been answered yet. In this pa-
C evidence that one aspect that causes topics to decay over
. per, we conduct an intensive study of trending topics on
s time is their novelty [11]. Another factor responsible for
c Twitter and provide a theoretical basis for the formation,