Application
About an app to challenge each other. Currently, people do post video about doing something as a challenge on the web (on TikToc par example). Other persons have to film themselves doing the same action, as a respond to the challenge. Here, I am asking student to think about an app that would be dedicated for that.
Overview of the application
background: During the epidemic, people could not go out, so we planned to create an APP that could challenge each other online, so as to increase people’s enjoyment of life, improve their enthusiasm for life, ease people’s panic psychology and bring positive energy to the society.
function :The main function of the product is to challenge each other, followed by the comment area, thumb up, ranking, score calculation, chat and other auxiliary functions, and finally form a community and friend making platform, and there are also professionals to exchange and compare notes, so as to improve their skills.
content :In the form of product, a video will be released for the challenger, and those who want to challenge this video will also do the same action or have the same behavior to challenge by sending the video. Each challenge has its own challenge area, and people who do not participate in the war can also watch the battle and have fun.
User categories
1)Challengers
A.persona
Ada female
Age:20
Student
location:Room 301, Building 2, Happy Community
Professional: She was a sophomore studying dance and wanted to train at home
Education: Sophomore year
Usage& loyalty: She likes to look at her mobile phone to find information about all kinds of
things she likes. She often watches TV and performs dance exercises through mobile screen projection. She spends more than 7 hours a day watching her mobile phone
Attitude& beliefs: She thinks that we are a very positive software, we can get to know many
friends through our software, and there are professional dance teachers stationed, so that he can train his professional ability and meet more excellent people, and she thinks that we are a platform with guaranteed credibility.
Lifestyle: I like Tik Tok, Weibo and other software, and I often post my daily life on Tik Tok.
In my spare time, I also watch Tik Tok and like to try new network devices and software.
Interests& hobbies: She likes dancing. She likes taking pictures of beautiful things in her life with her mobile phone. Besides, she likes to go shopping with friends and watch concerts in her daily life.
Usage Goals: She didn’t want to pay for dance videos on other software . She just wanted to
take classes at home during the epidemic.
Emotional goals/quote: She hopes to meet some friends, see more people’s excellent
performances, from which she can learn different knowledge from school.
Motivations& triggers: During the epidemic, I can relax myself, communicate with others, and improve my professional ability.
B.Scenarios
Story: Ada chat to her friend ,"It’s so boring at home recently, do you know? Black Pink recently released a new song that is very popular. They also release clips that mimic dance music on some software platforms. Do you have any software recommendations? I want to learn this dance , And then record and upload a video to challenge them. My skin condition is not very good recently, and I don’t know the angle, so the dance video will definitely show short legs. I want the kind of filter that can make me more beautiful "
Concept scene: release video.People use the editor on the platform or the local editor on the mobile phone to shoot and edit
Specific scenarios:(The software usage method is presented in the settings, which is relatively simple for most people)
First, she enters “black pink” in the search bar of the main interface of the app to find related videos, finds the challenge “black pink” module, enters and clicks the watch button, and then clicks to join the challenge
Secondly, enter the challenge interface and click the record video button. The recording screen occupies 3/4 of the total screen. You can see that there are three modules at the bottom of the interface. The first module is called special effects, which can beautify the face or lengthen the legs. The second module is called recording, click to record, click to pause, double click to stop. The third module is called save, which is used to store the recorded video, which can be viewed, edited, uploaded and deleted.
Finally, enter the editing video, add special effects sound, adjust the lengthening or shrinking time, and click upload after setting the filter. After uploading, go back to the main interface and click “mine” in the lower right corner to view my challenge video and view the likes I have gained.
2)The person being challenged
A.persona
Ella male
Age:20
Online Celebrity
location:Building 888, No. 7, Xinhua Community
Professional: He is an Internet celebrity who has a deep research on the creation of videos on the Internet. He has 11 million followers and has been engaged in the we-media industry for about 5 years. His main video field is knowledge sharing and real-time comment and analysis.
Education: Graduate student in media at King’s College London
Usage& loyalty : Professional practitioners of new media are the most active part of users on the network. They are highly dependent on the platform. On average, they spend more than 5 hours a day on the new media platform and earn money by releasing videos to win people’s recognition.
Attitude& beliefs: He thinks we can spread the positive energy platform, in our platform can arouse the enthusiasm of the people overcome difficulties in the outbreak, he also think that challenge the campaign can make him more play to their creativity, the platform to interact with more people in life, not just knowledge interaction, he hopes that he can also use more relaxed way to spread knowledge.
Lifestyle: He is devoted to the we-media operation and video creation in the Internet industry. He likes to record the new things he finds in life. He spends more than 3 hours reading every day, and he is used to learning from books, and then USES electronic products to sort out his ideas and produce works efficiently.
Interests& hobbies:
Read books and news, give informative talks, and attend exhibitions. Interested in computer video production software such as PR, AE and love editing.
Usage Goals:
Want to go to, in the form of innovation and everybody share on the Internet, let him closer to his fans and others life, not just stay in the field of his knowledge creation, he hopes the platform can have some of professional bloggers propaganda work, and some comments on the monitoring work to ensure health network, simple interface Jane challenge rules.
Emotional goals/quote:
I want to improve my career and win more people’s favor. At the same time, I also hope to spread positive energy. I call on everyone to face life with a positive attitude, no matter during the epidemic or in daily life.
Motivations& triggers: Broaden your career path and spread positive energy.
B.Scenarios
Story: “I currently have tens of millions of fans on Weibo. I want to spread knowledge and positive energy on the platform. I know that the platform is in the just-established stage and I can attract fans for the platform. Regarding the challenge, I thought of a good way, which is Allow us to set up the Challenger League. Recently I want to hold a challenge on the length of study time, but I am afraid that everyone will be bored, so I think if I can cooperate with challengers in other challenge modules, they should be entertaining users. , It can help my challengers to relax, but also drive enthusiasm.”
Conceptual scenarios: interactive
Exchange information with each other, communicate in some way
Concrete scenarios: Ella wants to cooperate with other challengers. First, select the user to click on the alliance to enter the champion alliance mode. They have a common comment area and a common number of likes. Firstly ,they can publicize each other’s challenges and relay each other’s challenges by way of mutual promotion. Secondly, they can @ each other or make comments on each other and tag their matches so that people can find them in different search terms and make them visible to more people.Thirdly, they can make some picks and get the highest thumb up user to distribute the prize. Finally, Challenge relays take turns @ different people.
3)Audience
A.personas
Carmen male
Age:13
Student
location:Room 604, Building 6, Harmony Home Community
Professional: He is a sports student who is learning to play badminton. He hopes to acquire sports knowledge from the platform and some skills from excellent badminton players.
Education: Grade one of junior High school
Usage& loyalty : He rarely opens the platform or publishes challenges for challenges, but only wants to gain knowledge through the platform. What he watched is only part of the badminton he is interested in. His loyalty to the platform is very low, because he believes there will be a better platform to learn badminton skills.
Attitude& beliefs: He believes that our platform is a platform with a challenging atmosphere. Although he can’t get a lot of useful information from it, he can get people’s fun in badminton. Think we are a reliable platform for monitoring bad information on the Internet
Lifestyle: I like to play badminton with my classmates and eat delicious food. I like to check Tik Tok, Microblog, Toutiao and other apps to get advice and relax myself
Interests& hobbies: He likes running, badminton and other sports. He has participated in badminton competitions and other sports competitions
Usage Goals: He wants to get some professional information about badminton and understand how other people play badminton. To relax, it is fun to watch everyone participate in a badminton game.
Emotional goals/quote: He thought about the latest situation in the badminton world through the comment section. Support the badminton challengers and challengers on the platform to make more people fall in love with badminton.
Motivations& triggers: To cultivate my interest in badminton in the future
B.Scenarios
Story: Among many sports, Carmen’s favorite is playing badminton. Because he stayed at home for a long time during the epidemic and there is nothing else to do, he wants to learn more about badminton. He saw a challenge initiated by a famous badminton player on our app,
Conceptual scenarios: screening. Search for pages that meet the criteria.Search for the challenge you want Because the user input the keyword is not enough and carry on the tag recommendation, saves the search time, enhances the efficiency.
Concrete scenarios : Carmen enters the main interface of the app and clicks on the search box above to display popular search terms and search tags. Enter the badminton and display the badminton module. The module contains the best imitation, professional knowledge, design competition and so on. Click Design Competition to enter the interface that introduces the content and rules of the competition in detail, click “Join Us” at the bottom, and the information collection form will pop up, fill in the account password, and the operation is simple. After filling in, click Save. Back to the design competition page, click on the comment area at the bottom left to view the design concepts of netizens, and click on the top right corner to add to your favorites.
4)Part-time referee
A.personas
Irene female
Age:20
Gymnasium coach
Location: No. 550, Wujiayao Street
Major: He is a fresh graduate of the University of Sports, a sprint runner, good at various sports guidance and various weight loss methods
Education: Undergraduate
Usage and loyalty: When there is no competition or training, the mobile computer can be used for more than 5 hours a day. Proficient in various electronic products.
Attitudes and beliefs: He thinks that we are a popular platform, where he can see the fitness situation of many people, and he wants to be a part-time referee in the fitness module. Here he can not only help others, but also exercise his abilities.
Lifestyle: He likes to exercise and often goes to the gym. He is very knowledgeable about diet.
Hobbies: Run a marathon with people who like sports, swim for at least half an hour every day, play mobile games, sing, have a wide range of hobbies, like to socialize, and speak well.
Use goal: help challenge the project to make fair judgments.Score the challenge results, warn of improper remarks and release information on the challenge results
Emotional goals/quotes: Watch the latest media trends, keep up with the times and expand your horizons. “A pair of eyes that are good at discovering novelty can have a wise heart”
Motivation and incentive: part-time job to make money.
B.Scenarios
Story: “I gave a score to a group of fitness challenge projects last week. I found that some challengers left improper remarks and violent vocabulary in the comment area due to failed challenges. We should warn him to pay attention to the remarks and add an algorithm function. , Automatically block sensitive words. I also found that sometimes the calculation of scores is a bit complicated. The original algorithm has added personal popularity rankings. I think it is only necessary to collect the number of likes and the number of coins to calculate the score, which is the most fair.”
Conceptual scenarios : Post . Post the point and some information about the item of challenging.
Concrete scenarios : Irene needs to use the platform algorithm to calculate the final scores of the challenged parties in each item in the fitness challenge module every day. Within the specified time, control the end of the challenge item, calculate the score and announce the result information. Check the comment area regularly, mainly to see if there are users who have made unfair comments, promoted false products, and promoted pornographic advertisements. Use platform background processing for “green cleaning”, warning or eradicating users who are offensive to the platform.
Use-case :After the user logs in successfully, click “Settings” and click “Management Mode”. After successfully verifying the management identity, check the “My” interface, check the responsible “Management Module”, and click “Management Items” to observe and analyze. After discovering intense remarks, go back to the main interface, click “manage content”, click to open the “filter comments” mode, and use algorithms to automatically block sensitive words. You can also click “Open Project” or “End Project” to set the project duration and start or end the process. Click to turn on “Score Calculation” to calculate the scores of both challengers in all the processes ended. Click “Publish” to publish the score to a specific project, which can be seen by everyone, which is very fair. If you find that there is a problem with the platform, or the score is obviously unreasonable, click Feedback in the “Management Content”, feedback the problem to the background, and click “Update Maintenance” to check and update the platform.
Function
The functions use object-oriented technology and are mainly divided into three categories. Favor non-platform managers, favor platform managers.
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All users
User login: Enter the user name and password, click login or register, below are to retrieve password, bind mobile phone number and bind email.
Basic settings: font size, account number and security (fingerprint encryption can be used) -
Non-platform managers
Main interface browse, search, recommend hot words
Click on the challenge module, click on the challenge item to join the challenge, record video, add filters, beautification, special effects, lengthen the legs, start or stop recording, save or delete video, edit and upload video.
Enter the “My” interface, click “My Challenges” to view comments, likes, favorites, coins, share or challenge videos
Join the Challenger Alliance mechanism -
Platform managers
Update the maintenance system, automatically shield sensitive words, publish security protocols, design project scoring algorithms, set project start and end time, start or stop projects, record user information, and add password protection mechanisms
Adobe XD