js-Facebook像素代码

---

title: js-Facebook像素代码
categories: Javascript
tags: [js, facebook, 像素, 转化]
date: 2023-05-31 17:58:07
comments: false
mathjax: true
toc: true

js-Facebook像素代码

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相关资料

• 官方
  • 接入 - https://developers.facebook.com/docs/meta-pixel/get-started
  • 转化追踪 - https://developers.facebook.com/docs/meta-pixel/implementation/conversion-tracking
  • 标准事件列表 - https://developers.facebook.com/docs/meta-pixel/reference/
  • 服务器 api 接入 - https://business.facebook.com/events_manager2/implementation_instructions

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前置物料

• Facebook 开发者
• Facebook bm, 与 开发者绑定好

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获取像素 id 和 access token

1. 打开 bm 后台, 地址: https://business.facebook.com/events_manager2/list

   打开 bm 事件管理

   

2. 点击对应的 bm, 获取像素 id

   

3. 点击对应的 bm, 获取 access token

   

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前端像素代码配置

1. 直接在 html 中配置, 参考文档: https://developers.facebook.com/docs/meta-pixel/get-started

   <!-- Meta Pixel Code -->
   <script>
     !function(f,b,e,v,n,t,s)
     {if(f.fbq)return;n=f.fbq=function(){n.callMethod?
     n.callMethod.apply(n,arguments):n.queue.push(arguments)};
     if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
     n.queue=[];t=b.createElement(e);t.async=!0;
     t.src=v;s=b.getElementsByTagName(e)[0];
     s.parentNode.insertBefore(t,s)}(window, document,'script',
     'https://connect.facebook.net/en_US/fbevents.js');
     fbq('init', '123123123');
     fbq('track', 'PageView');
   </script>
   <noscript><img height="1" width="1" style="display:none"
     src="https://www.facebook.com/tr?id=123123123&ev=PageView&noscript=1"
   /></noscript>
   <!-- End Meta Pixel Code -->
   

   • 上面 123123123 就是像素 id

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后端服务器上传事件

1. Python 代码, 参考

   def test_fbEventApi(self):
       accessToken = "asdasdasd" # access token
       pixelAppId = "123123123" # 像素 id
       data = [
           {
               "action_source": "website",
               "event_id": 12345,
               "event_name": "TestEvent03",
               "event_time": utils.nowTs(),
               "user_data": {
                   "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 13_3_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/13.0.5 Mobile/15E148 Safari/604.1",
                   "em": "f660ab912ec121d1b1e928a0bb4bc61b15f5ad44d5efdc4e1c92a25e99b8eccc"
               },
               "custom_data": {  # 自定义其他事件
                   "currency": "USD",
                   "value": "142.52"
               },
           }
       ]
       txt = quote(utils.beautyJson(data, indent=None), 'utf-8')  # encode
   
       url = "https://graph.facebook.com/v17.0/{}/events?data={}&test_event_code02=TEST2233&access_token={}".format(pixelAppId, txt, accessToken)
       print("--- url: ".format(url))
       code, rspDct = utils.httpPost(url=url)
       assert code == 200, "--- 上报事件失败, code: {}, rspDct: {}".format(code, rspDct)
       utils.printJson(rspDct, tips="msg")
   

   • 正常返回

     {
       "events_received": 1,
       "messages": [
       ],
       "fbtrace_id": "asdasd"
     }
     

   • 错误返回

     {
       "error": {
         "message": "The access token could not be decrypted",
         "type": "OAuthException",
         "code": 190,
         "fbtrace_id": "asdasd"
       }
     }
     
     
     
     

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可视化测试事件

• 网页测试

  

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查看事件

• 前后端接入成功后, 都会在 bm 后台可以看到数据

  

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