How to do a TikTok campaign

On December 17, Cloudflare compiled and released the "Annual Internet Influence Report" by combining statistics on app usage and the amount of time users spend visiting websites on their web browsers. The report mentions that the short video giant TikTok has beaten Google to top the most visited website on the Internet in 2021. And in 2022, the number of TikTok users will still only increase. Based on this, it is clear that TikTok will be the hottest overseas social platform now and in the coming years.

Next, let's get a full understanding of TikTok and its trend of bringing in goods.

I. What is TikTok? What is the difference with Jitterbug?

TikTok is a short video social platform under ByteDance, which is actually an overseas version of Jitterbug. Its entire development model is similar to Jitterbug, but compared to Jitterbug's current mature business model, TikTok is still in its initial development stage.

Two, TikTok with the prospect of goods

1. Large user base, considerable traffic

TikTok has 3 billion downloads, 1 billion monthly activities, and continues the platform algorithm mechanism of Jitterbug, everyone has equal opportunity to get traffic, compared to the fierce competition of Jitterbug now, TikTok will be a good choice.

2. Official support, generous subsidy policy

According to information reports, TikTok is recruiting domestic cross-border e-commerce stationed, and the implementation of a lot of related incentives, such as TikTok announced that from May 1, 2021, for new entrants to the UK cross-border merchant account, as long as the completion of the "new hands" task, you can receive 90 days of all orders commission-free incentives, only the payment fee charged, 90 days of commission-free incentives. Only the payment processing fee will be charged, and after 90 days, the commission will resume at 3.2%, valid for six months. All these are enough to prove that TikTok has a promising prospect of bringing in goods.

It is worthwhile for e-commerce merchants to develop at sea.

Third, how to dig the explosive

1、Find from the label

When we brush the video on TikTok, we can always see a lot of tags attached to the text, and these tags are able to increase the chances of being found by others. The top-ranked ones under the topic tags are definitely the most popular works.

By the same token, we can collect tags from the recommended video streams to find the popular ones. Generally can be on the recommended stream of video, most of the popular video, data are over the top, and the video's play data will be counted on the video added to all the #tag play data.

2、Find the product with high repurchase rate from

Search tiktok in Amazon station, according to the 30-day sales ranking, you can also find some Netflix models. Or in Amazon's search box, search for keywords of certain types of Tik Tok Netflix models to see how their sales are. When looking for TikTok pop-ups, you should also consider whether this item can provide long-term stable sales. It is best to choose items that are more practical and have stable consumer demand.

3、Find from the industry development trend

AdWins has a large amount of data on TikTok ads, which can provide data insight into industry trends, real-time understanding of the market size and sales trends, and help businesses to explore the explosive models. If you want to summarize the pop-ups more accurately and efficiently, then we recommend you to use this platform.

 

4、Find from competitors

First of all, first of all, the positioning of their own TikTok store, and then from the competitors in the same industry to find the explosive. Mainly look at each other's good sales, more positive reviews of the product, and according to their own situation to conduct a comprehensive analysis, to determine which pop-ups are what they want. (TikTok already has a small yellow car in the UK.)

Here is more to say, from the competitors TikTok small store to find, is a lot of time and effort required to operate. It is recommended that merchants choose some ad spy tools directly, thus saving more time to sell goods in full force. You can preferably consider using AdWins, which is easy to operate and has rich and efficient functional content. One click search will show you advertiser details and their placement data, and help you quickly find potential pop-ups through competitors' ads.

Third, how to bring goods on TikTok

To bring goods on TikTok, the prerequisite is to have a certain amount of traffic. In general, people first raise the number and use some diversion methods to increase the attention of users to their accounts.

1、 Making popular videos

By making some videos to enhance the exposure of their accounts, video content can be industry professional field commentary, records of daily life. In addition to rich content, the video should also add some popular music or popular material, so that the video can be effectively promoted. You can use Tikmeta data analysis tools to find popular content, popular material, popular music.

2、 Reddit marketing

Tikmeta offers a free service for merchants to find matching celebrities, so e-commerce merchants may want to try it!

1) Open Box Display Mode

This model generally involves sending some free samples to the redditors and communicating with them to explain the brand features, especially the selling points of the products. Then let the celebrities promote the brand to their fans, and finally play the purpose of strengthening the brand.

2) Situational Drama Mode

This is a more difficult but also the best mode of conversion. Sitcoms require a high level of creative ability and a lot of creative experience. The creation of a sitcom should not only attract the audience's attention and resonance, but also include product brand information to express the plot and promote the product at the same time. Generally, users brush the video in their spare time, so the sitcom is funny, humorous and light-hearted, which can be more easily accepted and watched by users.

3) Professional evaluation mode

Professional evaluation mode should try to choose a long term cultivation of a field of celebrities, should pursue professionalism, rather than fan traffic. It is easier to reach the precise users and tap into more new users. Through the promotional explanation of the review blogger, it can make the product convincing, and also allow the brand to get more traffic and conversion opportunities.

4) Talent show mode

The majority of TikTok audience are young people, and celebrities who are good at dance, fitness and other talents are sought after by many users and attract the attention of many fans. Such celebrities tend to have high fan stickiness. Cooperate with such celebrities and promote your products in their videos, which can greatly expand the coverage of your products and quickly promote your products to cash by virtue of the "idol effect".

5) Oral seeding model

"Seeding" means to summarize, summarize and filter the information of many products, and recommend to the audience what they think is better, but the ultimate goal is not only to meet the social needs, but also to influence the audience to make purchases, which is an effective marketing method. This is an effective marketing method. In the process of live broadcast or video, the celebrities describe the functions of the corresponding products and the reasons for their recommendations, so that they can influence the audience with their own charisma, thus prompting their fans to buy the products.

6) Tik Tok's Yellow Bikes

Small yellow bikes are actually very common on the Chinese ShakeYin platform, and they are not limited to celebrities. TikTok is also gradually e-commerce launched Tik Tok Shop (similar to a small store in China) and continue to improve, in order to be able to form a closed loop of shopping on Tik Tok. Users can complete a one-stop shop on TikTok: browse - order - payment - customer service. This approach is relatively traditional, and the process is simple.