990-19产品经理:Qualitative vs. Quantitative Research: What’s the Difference? 定性与定量研究：区别在哪里？

There are two distinct types of data collection and study: qualitative and quantitative. Although both provide an analysis of data, they differ in their approach and the type of data they collect. Awareness of these approaches can help researchers construct their study and data collection methods.
有两种不同类型的数据收集和研究：定性和定量。虽然两者都提供了数据分析，但它们的方法和收集的数据类型不同。了解这些方法可以帮助研究者构建他们的研究和数据收集方法。

What Is the Difference Between Qualitative定性 vs. Quantitative定量 Research? 定性与定量研究的区别是什么？

Because qualitative and quantitative studies collect different types of data, their data collection methods differ considerably. Quantitative studies rely on numerical or measurable data. In contrast, qualitative studies rely on personal accounts or documents that illustrate in detail how people think or respond within society.
由于定性研究和定量研究所收集的数据类型不同，因此它们的数据收集方法也有较大差异。定量研究依赖于数字或可测量的数据。相比之下，定性研究则依赖于详细说明人们在社会中如何思考或回应的个人陈述或文件。

Qualitative Research: Data Collection for Your Doctorate Degree 定性研究：博士学位的数据收集

Qualitative research methods include gathering and interpreting non-numerical data. The following are some sources of qualitative data1:
Interviews
Focus groups
Documents
Personal accounts or papers
Cultural records
Observation
In the course of a qualitative study, the researcher may conduct interviews or focus groups to collect data that is not available in existing documents or records. To allow freedom for varied or unexpected answers, interviews and focus groups may be unstructured or semi-structured.
An unstructured or semi-structured format allows the researcher to pose open-ended questions and follow wherever the responses lead. The responses provide a comprehensive perspective on each individual’s experiences, which are then compared with those of other participants in the study.
定性研究方法包括收集和解释非数值数据。以下是一些定性数据来源1：
访谈
焦点小组
文件
个人账户或文件
文化记录
观察
在质性研究的过程中，