i think the most shortest answer to this question is the software engineers salary:)
and if you look at which company make big money than ever can mostly be category into soft: ms, google, apple, facebook , you may argue that google and apple are not the soft company , i do not comment, please assume all phone company open their hardware security - that is every software can be flashed into a mobile phone only if the chipsets + sensors are properly driven this is no problem since mainstream component are so limited than we image , then what will every one do? most of them will try to download apple phone sw into the mobile so this explained why i called apple a software company.
it is very basic to do integration work - put all components together and drive them correctly. seems not much load force if you finished one by referring to reference design from chipset vendor. soft make difference.