在阅读客户的需求时,学到一个新概念,数据货币化,Data monetization。
下面是从维基百科摘录的定义,感觉在这个大数据时代,通过各种渠道和传感器收录的数据,如果可以好好挖掘的话,是一个很大的金矿。
比如通过分析客户在Online store的浏览习惯,可以智能化的了解客户的需求,以便推荐更合适的产品或服务。
Data monetization, a form of monetization, is generating revenue from available data sources or real time streamed data by instituting the discovery, capture, storage, analysis, dissemination, and use of that data. Said differently, it is the process by which data producers, data aggregators and data consumers, large and small, exchange sell or trade data. Data monetization leverages data generated through business operations as well as data associated with individual actors and with electronic devices and sensors participating in the internet of things. The ubiquity of the internet of things is generating location data and other data from sensors and mobile devices at an ever increasing rate. When this data is collated against traditional