B2B marketing research for worldbuy.cc: Strategy is key to effectiveness

By comparing findings on B2B content with years past and finding out differences between markets who rate themselves as most and least effective. Here are some of the key findings for worldbuy.cc to accelerate its growth. Worldbuy.cc is one of B2B website offering an online platform for suppliers and demanders in the world.

1. 44% B2B marketers have a documented content strategy.

2.Confidence is growing

Not only is the adoption of content marketing on the rise, but 42% B2Bmarketers consider themselves effective at content marketing, up from 36% last year.

3.B2B content marketers use an average of 13 tactics

Compared to last year, the average number of tactics used has risen from 12 to 13. B2B content marketers continue to rate in-person events as the most effective tactics.

4.The use of social media has increased across-the-board

B2B marketers tend to use all social media platforms to distribute content more frequently than they did last year.

5.Uncertainty about effectiveness remains, especially for social media

After search on the effectiveness of social media platform, the uncertainty exists, which is similar to the traditional tactics.

6.B2B content marketers are increasing their budgets and creating more content

B2B marketers continue to be challenged with various cases, yet they are still making impressive strides. So does worldbuy,cc. The more it attempts, the more improvement it can achieve. For worldbuy,cc, strategy is the key and remember to be yourself.

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