网络流最大获利算法_报告：79％的视频流未在视频中获利-CSDN博客

网络流最大获利算法

Video ad-serving technology provider LiveRail (our coverage) has released their first quarterly “State of the Industry” report (PDF), which has some interesting findings. The report covers some of the key findings and trends that the company is seeing in the online video ad business.

视频广告服务技术提供商LiveRail ( 我们的报道 )已经发布了他们的第一季度季度“行业状况”报告( PDF )，其中发现了一些有趣的发现。该报告涵盖了该公司在在线视频广告业务中看到的一些关键发现和趋势。

LiveRail found that despite the backlash against in-video ads (pre/post/mid-roll in-stream), consumers are responding quite well to them. On average, 30 second pre-roll video ads are watched to completion 84% of the time (79% for 15 second ads) and click-through rates on those ads are at 11.5% industry wide. The average CPM for in-stream video advertising is a health $15.80, according to the LiveRail report. That compares favorably to overlay ads, which have a higher average CPM, but a much lower click-through rate. (However, video advertisements launched as a result of a click on an overlay advert have a 90% completion rate.)

LiveRail发现，尽管视频广告(插播前/后/插播视频插播广告)遭到了强烈反对，但消费者对此的React还是不错的。平均而言，有84％的时间观看了30秒的前置视频广告(15秒的广告为79％)，而这些广告的点击率是整个行业的11.5％。根据LiveRail的报告，视频插播广告的平均每千次展示费用为15.80美元。相比之下，重叠式广告的平均每千次展示费用更高，但点击率却低得多。 (但是，由于点击重叠式广告而投放的视频广告的完成率达到90％。)

Unsurprisingly, then, the industry has not abandoned in-video advertising despite any consumer backlash that may exist against them. LiveRail reports that in-stream video ads represent 88% of all video advertising. However, of the 153 billion US video streams projected for calender 2008, just 20.95% have any in-video advertising, according to LiveRail. That may not be so surprising given how thoroughly YouTube dominates online video. YouTube has been reluctant to put any advertising on most of its user uploaded video fearing that would weaken its position with copyright holders.

因此，毫不奇怪的是，尽管可能受到消费者的强烈反对，但业界并未放弃视频内广告。 LiveRail报告称，插播视频广告占所有视频广告的88％。但是，根据LiveRail的数据，在预计到2008年的日历中，美国的1530亿个视频流中，只有20.95％的视频内嵌广告。考虑到YouTube在网络视频中的统治地位，这并不奇怪。 YouTube一直不愿在大多数用户上传的视频上投放任何广告，担心会削弱其在版权所有者中的地位。

According to LiveRail, video accounts for just 2.36% of the total $26.1 billion online ad spend this year. That should change, though, as video advertising grows to $1.4 billion by 2010, eating up about 3.86% of the total ad spending. LiveRail also lays out a number of challenges that it says the video advertising industry must address in order to achieve projected growth. According to LiveRail, a “confusing array of technology and ad-unit standards constraining current growth rates.”

根据LiveRail的数据，视频仅占今年在线广告总支出261亿美元的2.36％。不过，情况应该会有所改变，因为视频广告到2010年将增长到14亿美元，占广告总支出的3.86％。 LiveRail还提出了许多挑战，据称视频广告行业必须解决这些挑战才能实现预期的增长。 LiveRail表示，“一系列令人困惑的技术和广告单元标准限制了当前的增长率。”