adwords教程_Adsense和AdWords-为什么要使用它们？

adwords教程

总览 (Overview)

There are a lot of different ways that savvy people monetise the web, of which AdSense is only one. For perfect clarity, where we are talking ‘Adsense’ we’re really talking about Adsense for content, contextual ads on the Google Adsense network that that can be utilised on blogs, websites or any other web-based properties  that fit within Google’s publishing rules. You place the ads and run them and based on the keywords you’re filling, traffic volumes etc you get a cut of ad revenue (which can be lucrative depending on the size of the property etc).

精明的人们可以通过多种方式通过网络获利，而AdSense只是其中一种。 为了清楚起见，在我们所说的“ Adsense”时，我们实际上是在谈论Adsense的内容，可以在博客，网站或任何其他基于网络的媒体资源上使用的Google Adsense网络上的内容相关广告   符合Google的发布规则 。 您放置广告并运行它们，然后根据您要填充的关键字，点击量等获得一定的广告收入(根据媒体资源的大小等情况，这可能是有利可图的)。

On the other side of things you have Google AdWords, which is Google’s advertising program. AdWords basically provides a platform for Google advertisers to bid for keywords, and for publishers  to gain variable payment for ads that are placed in content. Google has a fairly strong set of policies on AdWords in the same way that they do with Adsense, since neither the publisher or the advertiser have full control of what ads are displayed where. You can view the full set of rules and restrictions here, but suffice to say that they are focused on good user experience, not confusing or misleading the user and on restricting ads from sites that provide pornographic or ‘adult’ content.

另一方面，您拥有Google AdWords ，即Google的广告计划。 AdWords基本上为Google广告客户和发布商提供了一个出价平台   为展示在内容中的广告获得可变付款。 Google对AdWords拥有一套相当强大的政策 ，就像对Adsense一样，因为发布商和广告商都无法完全控制在何处显示哪些广告。 您可以在此处查看完整的规则和限制，但足以说明这些规则和限制着眼于良好的用户体验，而不是使用户感到困惑或误导，并且着眼于限制提供色情或“成人”内容的网站上的广告。

A great resource to take a look at to get more of a view on both of these is the Guide to Google Ads.

可以从这两个方面获得更多信息的绝佳资源是Google Ads指南 。

好东西 (The Good stuff)

One of the best things about AdSense ads is that they follow all of Google’s rules on user experience, which means that they tend to be more unobtrusive, less flashy and (hopefully) more targeted than other banner and display advertising – their contextuality is a big plus as relevance is the main game here – the more relevant the ad the more likely you are to get paid.

AdSense广告最好的事情之一就是它们遵循Google关于用户体验的所有规则，这意味着与其他横幅广告和展示广告相比，它们倾向于更加平易近人，浮华且(更有希望)更具针对性-它们的上下文相关性很大加上相关性是这里的主要游戏-广告越相关，您获得报酬的可能性就越大。

Ultimately the Adsense application and signup is pretty easy and focused around pretty well anyone (who fits within those pesky guidelines) being able to take it up – which means that if you have a site with some targeted traffic you can monetise.

最终，Adsense应用程序和注册非常容易，并且可以很好地围绕任何人(适合那些讨厌的准则)来使用它-这意味着，如果您的网站具有针对性的访问量，则可以获利。

Later you might want to consider other ad networks or services and there are a lot out there – AdSense is a pretty good place to start though because there is no need for you to look for direct advertisers, negotiate prices or any of the other things that you need to do where you are monetising at a higher level – you worry about creating good content and growing an audience and leave the rest to Google.

后来，您可能需要考虑其他广告网络或服务，并且还有很多– AdSense是一个很好的起点，尽管您无需寻找直接广告商，协商价格或其他任何其他事情，您需要做的是在更高层次上获利的地方–您担心创建好的内容并扩大受众群体，而将其余的留给Google。

(不好的)东西 (The (less good) stuff)

The better less good stuff is that there are a fair few people out there making good money from Google AdSense alone (and likely monetising via other ad streams as well). The less good news is that you really need a good sized audience before you can monetise effectively. There are a bunch of different things that you can do to achieve that, the main one being creating quality content – beyond that SEO, social media, paid advertising and many other channels and techniques can be used to build out and audience – worth reading up on. It’s a balance and you definitely want to make sure that you’re careful in the early days of growing a new property – in the case of advertising it is easy to end up in a situation where advertising fees can be more than you are earning in revenues. Again, focusing on content quality and correct audience identification is key.

不好的东西越少越好，那就是只有很少的人仅靠Google AdSense赚钱(而且也有可能通过其他广告流获利)。 不太好的消息是，您真正需要一个庞大的受众群体，然后才能有效地获利。 您可以通过一系列不同的操作来实现这一目标，主要的工作就是创建高质量的内容-除此之外，SEO，社交媒体，付费广告以及许多其他渠道和技术都可以用来建立受众群体-值得一读在 。 这是一个平衡点，您肯定要确保在开发新物业的初期要小心-在做广告的情况下，很容易出现广告费用可能超过您所赚取的收入的情况收入。 同样，关注内容质量和正确的受众识别是关键。

正在申请 (Applying)

There is an application process and Google needs to actually provide approval for your site (and your content) prior to your being able to run ads and start to earn revenues from AdSense. The application process is fairly simple and can be completed at www.google.com/adsense. There is an approval process and it might take a few days or you to be approved as long as you are doing the right things, but it’s free.

这是一个申请流程，Google需要在获得您的网站(和您的内容)的批准之前实际运行您的广告，然后才能开始从AdSense赚钱。 申请过程非常简单，可以在www.google.com/adsense上完成。 有一个批准程序，只要您做正确的事，可能要花几天时间或您才能获得批准，但这是免费的。

最后的话 (Final Word)

If you’re looking to monetise a new content property and you want to generate income from advertising revenues, Adsense can be a great place to start. As you grow there are likely to be better platforms for revenue generation and you’ll need to investigate those further.

如果您想通过新的内容资产获利，并且想从广告收入中获得收益，Adsense可能是一个不错的起点。 随着您的成长，可能会有更好的平台用于创收，您需要进一步调查。

Go forth and generate revenue!

继续创收！

If you have thoughts that you’d like to add or want to join the conversation you can do so below.

如果您想添加或想要加入对话，可以在下面进行。

翻译自: https://www.sitepoint.com/adsense-and-adwords-why-use-them/

adwords教程