wordpress插件_WordPress的最佳免费营销插件

wordpress插件

Everyone is doing marketing in one way or another. If you’re selling or promoting something, you’re doing marketing. And while WordPress is perhaps the most useful platform to use for marketing, the costs associated can accumulate over time. Every company advertises their premium themes and plugins as an instant solution to your problems. But if you’re on a budget, you can’t afford to spend big bucks to get all the bells and whistles. You need a cost-effective solution that will get you great results.

每个人都以一种或另一种方式进行营销。 如果您要销售或促销某物，那么您正在做营销。 尽管WordPress可能是用于营销的最有用的平台，但相关的成本会随着时间的推移而累积。 每家公司都会宣传其高级主题和插件，以作为您解决问题的即时解决方案。 但是，如果您的预算有限，则无力支付大笔费用来获得所有的花招。 您需要一个经济高效的解决方案，以取得出色的效果。

That’s why we’ve curated a list of the best plugins in five categories that you can use to optimize your WordPress site for marketing. We’ll focus on email marketing, ecommerce, blogging, contact forms, and social sharing. These are five areas that you’ll need to pay attention to during the marketing process, and these plugins will make that process a cinch.

因此，我们精选了五个类别中的最佳插件列表，可用于优化WordPress网站的营销。 我们将专注于电子邮件营销，电子商务，博客，联系表和社交共享。 在营销过程中，您需要注意以下五个方面，这些插件将使这一过程变得轻松。

The best part? These plugins are all absolutely free! You won’t need anything more than a few free accounts and a few minutes of your time to experience the benefits of these tools.

最好的部分？ 这些插件都是绝对免费的！ 您只需要几个免费帐户和几分钟的时间，就可以体验这些工具的好处。

1)电子邮件营销 (1) Email Marketing)

If you had to pick one category from this list to focus on exclusively, it may very well be email marketing. It’s a vital part of any contemporary marketing campaign. With a few free plugins, you can have a complete email marketing strategy up and running.

如果您必须从此列表中选择一个类别来专门关注，则很可能是电子邮件营销。 这是任何当代营销活动的重要组成部分。 使用一些免费插件，您可以启动并运行完整的电子邮件营销策略。

If you use MailChimp as your email service provider of choice, the MailChimp for WordPress plugin will allow to connect your MailChimp account to your WP site and create customized forms. For a variety of high-impact popups, MailChimp Forms by MailMunch gives you all the tools you need.

如果您将MailChimp用作首选的电子邮件服务提供商，则WordPress的MailChimp插件将允许您将MailChimp帐户连接到WP网站并创建自定义表单。 对于各种高影响力的弹出窗口， MailMunch的MailChimp Forms为您提供了所需的所有工具。

Don’t use MailChimp? Don’t worry. The SumoMe plugin has you covered. It’s a super powerful plugin that works with nearly every email service, and it also has functionalities for social sharing, Google Analytics, a top bar optin form, a welcome mat, and much more. In fact, it’s a must-have plugin if you’re even a little concerned about marketing.

不使用MailChimp？ 不用担心 SumoMe插件已覆盖您。 它是一个功能强大的插件，几乎可以与所有电子邮件服务一起使用，并且还具有社交共享功能，Google Analytics(分析)，top bar optin表格，欢迎垫等等。 实际上，如果您甚至有点担心营销，那么这是一个必备插件。

Other fantastic options include the easy-to-use Drip plugin and another nifty plugin courtesy of MailMunch.

其他出色的选择包括易于使用的Drip插件和MailMunch提供的另一个漂亮的插件。

2)电子商务 (2) Ecommerce)

Using WordPress as an online storefront? You’ll need some robust plugins to help you out. WooCommerce is easily the most popular option, and for good reason. It supports both physical and digital goods, numerous payment methods, and real-time shipping calculations. For most store owners, WooCommerce will satisfy every ecommerce need.

使用WordPress作为在线店面？ 您将需要一些强大的插件来帮助您。 WooCommerce很容易成为最受欢迎的选择，这是有充分理由的。 它支持实物和数字商品，多种付款方式以及实时运输计算。 对于大多数商店所有者而言，WooCommerce将满足每一个电子商务需求。

If you’re selling digital products only, check out Easy Digital Downloads. It provides a wide range of functionality, including a promo code system, sales charts, and more.

如果您仅销售数字产品，请查看Easy Digital Downloads。 它提供了广泛的功能，包括促销代码系统，销售图表等。

3)写博客 (3) Blogging)

A great blog can get you loads of conversions every day and a host of followers. With a little help from these free plugins, you can step up your blogging game in no time.

优秀的博客可以每天为您带来大量的转化，并吸引大量关注者。 在这些免费插件的帮助下，您可以立即加强博客游戏。

The obvious choice here is Yoast SEO. It’s the best in its field, and it’s one of the easiest plugins you’ll ever use. It provides a great starting point for those interested in SEO, and for many bloggers, it’s all that’s necessary. W3 Total Cache improves your site’s performance, which in turn will help it rank higher on search engines.

这里最明显的选择是Yoast SEO。 它是该领域中最好的，也是您将要使用的最简单的插件之一。 对于那些对SEO感兴趣的人和许多博客作者来说，它提供了一个很好的起点。 W3 Total Cache可以提高您网站的性能，从而帮助其在搜索引擎上获得更高的排名。

For editorial management, the Edit Flow and Editorial Calendar plugins offer two different approaches. Both come with several benefits, so find which one works best for you.

对于编辑管理，“ 编辑流”和“ 编辑日历”插件提供了两种不同的方法。 两者都有很多好处，因此请找出最适合您的一项。

Disqus is probably the most popular plugin for managing comments. Last but not least, WP Hide Post gives you the helpful ability to control the visibility of your posts.

Disqus可能是最受欢迎的用于管理评论的插件。 最后但并非最不重要的一点是， WP隐藏帖子为您提供了控制帖子可见性的有用功能。

4)联系表格 (4) Contact Forms)

If lead generation is important to you, then you should be paying attention to the type of contact form you’re using. Contact forms are an integral part of the lead generation process, and using a bad or unappealing form can mean losing potential customers.

如果潜在客户的产生对您很重要，那么您应该注意所使用的联系表格的类型。 联系表格是潜在客户生成过程中不可或缺的一部分，使用不好或缺乏吸引力的表格可能意味着失去潜在客户。

Contact Form 7 is one of the most full-featured contact form plugins available. With different methods of spam prevention (CAPTCHA, Akismet, Honeypot) and a host of useful extensions (the MailChimp Extension and Success Page Redirects plugins are especially noteworthy), Contact Form 7 gives you tons of flexibility.

Contact Form 7是可用的功能最全的联络表插件之一。 通过不同的垃圾邮件预防方法(CAPTCHA，Akismet， Honeypot )和许多有用的扩展( MailChimp Extension和Success Page Redirects插件特别值得注意)，Contact Form 7为您提供了极大的灵活性。

Other good plugins include Contact Form by BestWebSoft and the Jetpack contact module.

其他好的插件包括BestWebSoft的Contact Form和Jetpack联系人模块。

Still wondering which contact form is right for you? Take a look at our top 6 contact form plugins.

还在想知道哪种联系方式适合您？ 看看我们排名前6位的联系表单插件。

5)社交分享 (5) Social Sharing)

Social media networks can be a great way of marketing, mostly because of the extensive audience. (Your grandma probably has a Facebook account.) By using a few plugins, you can easily optimize your site for social sharing.

社交媒体网络可能是一种很好的营销方式，主要是因为受众广泛。 (您的祖母可能有一个Facebook帐户。)通过使用一些插件，您可以轻松优化站点以进行社交共享。

To make sharing easy, you can install one of several great plugins. Share Buttons by AddThis is a simple plugin that allows you to add sharing buttons anywhere on your site.

为了使共享变得容易，您可以安装几个出色的插件之一。 通过AddThis共享按钮是一个简单的插件，可让您在网站上的任何位置添加共享按钮。

Need to pop your social media network feeds onto your site? Check out Facebook Feed, Twitter Feed, and Instagram Feed. (Or you can use RSS to show your feeds.) And to automatically share your content on your own social media networks, check out Jetpack’s Publicize feature.

是否需要将您的社交媒体网络供稿弹出到您的网站上？ 查看Facebook Feed ， Twitter Feed和Instagram Feed。 ( 或者您可以使用RSS来显示供稿。 )要自动在您自己的社交媒体网络上共享内容， 请查看Jetpack的Publicize功能。

Another useful plugin is OnePress Social Locker. This allows you to hide certain content so that users can only access it once they’ve “paid” with a Facebook like, a +1, or a tweet.

另一个有用的插件是OnePress Social Locker。 这样一来，您就可以隐藏某些内容，以便用户仅在通过+1或tweet之类的Facebook“付款”后才能访问该内容。

充分利用您的营销 (Making the Most of Your Marketing)

These plugins will give you a fantastic head start on optimizing your site for marketing. Experiment with the different plugins in each category, and see which ones feel most intuitive for you.

这些插件将为您提供最佳的网站营销优化起点。 在每个类别中尝试不同的插件，然后看看哪个插件对您来说最直观。

When you combine plugins from all of these categories, you’ll find you have a suite of marketing tools that will increase your conversions, get you more email signups, and enhance your sales process. If you need more features, you can always upgrade, but for entrepreneurs and startups on a shoestring budget, these plugins provide basic necessities at a price you can’t beat.

当您将所有这些类别的插件组合在一起时，您会发现您拥有一套营销工具，这些工具将增加您的转化次数，增加电子邮件注册次数并改善销售流程。 如果您需要更多功能，则可以随时进行升级，但是对于预算有限的企业家和初创企业而言，这些插件以无法比拟的价格提供了基本必需品。

翻译自: https://www.sitepoint.com/best-free-marketing-plugins-wordpress/

wordpress插件