unity 虚拟_雷克萨斯为Unity中的虚拟生产打开了大门

unity 虚拟

Car buyers increasingly expect rich and unique online experiences during their purchase journeys. In this post, learn how Lexus is using Unity to reimagine the production process for advertising/marketing content – ultimately paving the way for the automaker and its creative partners to create high-fidelity imagery and videos faster, more cost-effectively, and at an unprecedented scale. 

购车者越来越希望在购买过程中获得丰富而独特的在线体验。 在本文中，了解雷克萨斯如何利用Unity重新构想广告/营销内容的生产过程-最终为汽车制造商及其创意合作伙伴铺平道路，使他们可以更快，更经济高效地以更高的成本创建高保真图像和视频。规模空前。

We recently collaborated with Lexus and its agency Team One to create a real-time configurator showcasing the Lexus ES MY19. While you may be familiar with consumer-focused car configurators – commonly seen in web-based “build and price” tools – this new process provides richer capabilities for industry professionals. 

我们最近与雷克萨斯及其代理商Team One合作，创建了一个实时配置器，展示了雷克萨斯ES MY19。 尽管您可能熟悉以消费者为中心的汽车配置器(通常在基于Web的“构建和价格”工具中看到)，但此新过程为行业专业人员提供了更丰富的功能。

First, it was purpose-built for developing virtual productions that are too difficult or too expensive to create in the real world. Additionally, instead of providing a generic user experience, it opens up a full-scale vehicle in real-time – with interactive components – letting Lexus and Team One tailor the car’s appearance, setting, perspective, time of day and more.

首先，它是专门为开发难以在现实世界中创建的虚拟产品而开发的。 此外，与其提供通用的用户体验，不如通过互动组件实时打开全尺寸车辆，从而使雷克萨斯和Team One能够定制汽车的外观，设置，视角，时刻等。

With this new process, professionals can switch move through configurations, switching trims and paint colors on the fly. View the car at night or from any angle. Ditto for swapping out interior options. When they’ve tailored and staged their ideal vehicle, they can capture the perfect shot through a virtual single-lens reflex (SLR) camera. And that spells innovation for Lexus.

借助这一新流程，专业人士可以即时切换配置，切换装饰和油漆颜色。 晚上或从任何角度查看汽车。 同上换出内部选择。 当他们量身定做了理想的汽车时，他们可以通过虚拟单镜反光(SLR)摄像机捕捉完美的照片。 这意味着雷克萨斯(Lexus)的创新。

演示地址

Listen as Lexus and Team One explain how Unity is transforming their virtual productions.

聆听雷克萨斯(Lexus)和第一团队(Team One)的声音，解释Unity如何转变其虚拟作品。

实时3D启用 omotenashi (Real-time 3D enables omotenashi )

So how did this innovation at Lexus come about? It started simply, with the brand’s philosophy to always put the customer first. And one of the ways they try to accomplish that is by practicing omotenashi, the Japanese concept of treating each customer as if he or she is a valued guest in your home and truly anticipating their needs.

那么雷克萨斯的这项创新是如何产生的呢？ 它始于品牌的哲学，始终将客户放在第一位。 他们尝试实现这一目标的方法之一是练习 omotenashi ，这是日本的一种概念，即对待每个客户，就好像他或她是您家中的尊贵客人，并真正预期他们的需求。

This plays out in interesting ways for virtual productions. Traditional methods of creating and delivering car imagery and content produce static, pre-rendered visuals that aren’t truly interactive. As a result, they don’t cater to people’s expectations or take advantage of the changing digital and social media landscape.

对于虚拟制作，这以有趣的方式播放。 创建和提供汽车图像和内容的传统方法会产生静态的，预渲染的视觉效果，这些视觉效果并不是真正的交互性。 结果，它们无法满足人们的期望，也无法利用不断变化的数字和社交媒体格局。

Since the emergence of highly visual platforms such as Instagram, the behavior and expectations of consumers, especially millennials, have changed radically. Potential car buyers now want to see their “fantasy” ride in exciting or dramatic locations, igniting their imaginations. Virtual productions made with Unity pave the way for Lexus to offer these hyper-personalized experiences.

自从Instagram等高度可视化平台出现以来，消费者(尤其是千禧一代)的行为和期望发生了根本变化。 现在，潜在的购车者希望在激动人心或充满戏剧性的地点看到他们的“幻想”之旅，激发他们的想象力。 用Unity制作的虚拟作品为雷克萨斯提供这些超个性化的体验铺平了道路。

设置实时配置器的舞台 (Setting the stage for the real-time configurator)

Just before Unite Copenhagen in September, the Team One crew selected an appealing location in Denmark as a setting for their in-development app. They collaborated with experts from British image library Domeble, who specialize in CGI, 3D and VR production. Working at Amalienborg Palace, home to the Danish royal family, the team got down to work capturing high-resolution shots – at various times of day – of this marvel completed in 1760. This reality capture data was then used as the basis for photogrammetric scans, which helped the studio elite3d model the courtyard entirely in 3D.

就在9月团结哥本哈根之前，“一号”车队的工作人员选择了丹麦一个吸引人的位置作为其开发中应用程序的设置。 他们与英国图像库 Domeble的 专家合作 ，他们专门研究CGI，3D和VR制作。 该团队在丹麦王室的故乡阿美琳堡宫(Amalienborg Palace)工作，开始在一天中的不同时间拍摄高分辨率的照片，拍摄于1760年完成的这一奇迹。然后，此现实拍摄数据被用作摄影测量扫描的基础，这帮助工作室 elite3d 完全以3D模式对庭院建模。

Wide-angle view of Amalienborg Palace with a virtual Lexus in front. Environment credits to Domeble and elite3d

阿马林堡宫的广角视图与前面的虚拟凌志。 环境归功于Domeble和elite3d

“One of the great things about creating volumetric assets for virtual production is the car doesn’t have to be there at all. This is a huge advantage for companies and their agencies,” said Edward Martin, Unity’s Senior Product Manager for Automotive, Transportation & Manufacturing. “First, virtual productions don’t require months of planning or incur the logistics costs of transporting the vehicle, including lighting and props, nor do they need a large crew, crane or set on-site.” 

“为虚拟生产创建批量资产的一大优点是，汽车根本不需要在那里。 这对公司及其代理商来说是一个巨大的优势。” Unity汽车，运输与制造高级产品经理Edward Martin说道。 “首先，虚拟产品不需要数月的计划或招致运输车辆的物流成本，包括照明和道具，也不需要大批人员，起重机或现场安装。”

Another typical issue for traditional photoshoots is that there’s a fair amount of secrecy around new models, making it almost impossible to pose the real car near urban landmarks or popular vistas. Virtual productions say goodbye to such concerns. And if the weather doesn’t cooperate, there can be costly delays. 

传统拍摄的另一个典型问题是，新车型周围存在相当多的保密性，几乎不可能将真正的汽车摆放在城市地标或受欢迎的远景附近。 虚拟制作告别了此类担忧。 如果天气不配合，则可能会造成代价高昂的延误。

“For the Amalienborg shoot, we simply picked a day with nice weather,” explains Martin. “There were no special setups required. After a couple of hours – including golden hour – we had all the data we needed to create the volumetric scene, and Team One was able to load the best shots into their app and begin staging the car virtually.”

“对于阿美琳堡的拍摄，我们只是选择了天气晴朗的一天，”马丁解释道。 “不需要特殊的设置。 在几个小时(包括黄金时段)之后，我们获得了创建体积场景所需的所有数据，并且Team One能够将最佳的照片加载到他们的应用程序中，并开始以虚拟方式登台。”

演示地址

在Unity中构建实时配置器 (Building the real-time configurator in Unity)

As a proof of concept, Team One assembled their virtual production assets in Unity, adding a UI and virtual-camera options to create the real-time configurator. The app’s interactive controls for the car include the ability to configure the trim level, interior and exterior colors and add animations, while the Environment controls include Time of Day, Position, and Rotation. Once the creative team has tailored and staged the car exactly as they want, they can view it through the virtual SLR camera and access familiar photography controls. For example, they can choose from five different lens types, as well as f-stops and ISO settings, to get the perfect photo-realistic look – wide-angle or tightly cropped, narrow or wide depth of field, and so on.

作为概念验证，Team One在Unity中组装了他们的虚拟生产资产，添加了UI和虚拟摄像机选项以创建实时配置器。 该应用程序对汽车的交互式控件包括配置修剪级别，内部和外部颜色以及添加动画的能力，而环境控件包括一天中的时间，位置和旋转。 创意团队完全按照自己的意愿量身定制和登台了汽车之后，便可以通过虚拟SLR摄像机查看它并访问熟悉的摄影控件。 例如，他们可以从五种不同的镜头类型以及f-stop和ISO设置中进行选择，以获得完美的逼真的外观–广角或紧密裁剪，狭窄或宽景深等等。

A major advantage of virtual productions is being able to control all aspects of a set and lighting without the cost, timing or secrecy challenges of site photography.

虚拟制作的主要优点是能够控制布景和照明的各个方面，而不会带来现场摄影的成本，时间或保密挑战。

“We had fun on this project and it all came together in time for Unite Copenhagen,” Martin says. “Team One tapped a number of new Unity features, including the High Definition Render Pipeline (HDRP) and Shader Graph.” 

马丁说：“我们在这个项目上感到很开心，并且一切都在Unite Copenhagen及时完成。” “第一团队利用了许多新的Unity功能，包括 高清渲染管线(HDRP) 和明 暗器图形 。”

Other benefits for carmakers and agencies considering creating a real-time app include vastly simplified post-production workflows (e.g., with a virtual car, no smudges or other cosmetic blemishes to worry about), ease of rendering lifelike textures such as leather, and ability to integrate inexpensive digital props from the Asset Store rather than managing physical props. 

对于考虑创建实时应用程序的汽车制造商和代理商而言，其他好处包括大大简化的后期制作工作流程(例如，使用虚拟汽车，无需担心污迹或其他化妆品污渍)，易于渲染逼真的纹理(例如皮革)和功能从 资产商店 集成廉价的数字道具， 而不是管理实体道具。

“I’m really excited about the possibilities of real-time and engines like Unity,” said Alastair Green, Executive Creative Director at Team One. “Creating at the speed of conception gives us the ability to have an idea in the morning, execute by the afternoon, and post on social media by the evening. We can take omotenashi to the next level by delivering personalized content at scale and in near real-time to the Lexus community.”

第一团队执行创意总监Alastair Green说：“我对实时和Unity之类的引擎的发展感到非常兴奋。 “以构思的速度进行创作使我们能够在早上有想法，在下午执行，并在晚上在社交媒体上发布。 我们可以 通过向雷克萨斯社区大规模，近乎实时地提供个性化内容， 将 omotenashi提升 到一个新的水平。”

“People’s expectations are set by the experiences they have online,” said Gabe Munch, Digital and Social Media Manager at Lexus USA. “When you can make something more interactive and personalized, you’re always going to see more engagement.”

雷克萨斯美国公司数字和社交媒体经理加比·蒙克(Gabe Munch)说：“人们的期望是由他们在线上的经历所设定的。” “当您可以使某些内容更具交互性和个性化时，您总是会看到更多的参与。”

To learn more about how Team One developed their Lexus ES MY19 virtual production and real-time configurator in Unity, check out Part 2 of this post. Pierre Yves Donzallaz, from Unity’s Spotlight team, goes behind the scenes and explains how the High Definition Render Pipeline and other features were key for optimizing the visual quality for high-end visualizations.  

要了解有关Team One如何在Unity中开发其雷克萨斯ES MY19虚拟产品和实时配置器的更多信息，请查看本文的 第2部分 。 来自Unity的Spotlight团队的Pierre Yves Donzallaz进行了幕后讲解，并解释了高清渲染管线和其他功能如何成为优化高端可视化效果的关键。

For more general information about the many use cases for Unity and real-time 3D, see Unity for Automotive.

有关Unity和实时3D的许多用例的更多常规信息，请参见 Unity for Automotive 。

Attending CES 2020? Book an appointment with Unity experts to learn more about real-time configurators and see our latest demos.

参加2020年CES？ 与Unity专家预约 ，以了解有关实时配置器的更多信息，并查看我们的最新演示。

翻译自: https://blogs.unity3d.com/2020/01/02/lexus-opens-the-door-for-virtual-production-in-unity/

unity 虚拟