re2020 bt2020_2020年网站的4个基本功能

re2020 bt2020

When it comes to running a website, you can’t afford to keep still while your competitors are making those all-important improvements. Advancements in hosting and web design, changing customer expectations and shifts in search engine algorithms are just some of the challenges that webmasters have to tackle to keep their sites fit for today’s marketplace. Here, we’ll look at what we consider to be the essential features of a website in 2020.

在运行网站时，您无法承受竞争对手一直在进行的所有重要改进时所保持的静止状态。 托管和网站设计的进步，不断变化的客户期望以及搜索引擎算法的变化，这些都是网站管理员必须解决的一些挑战，以使其网站适应当今的市场。 在这里，我们将看看我们认为这是2020年网站的基本功能。

1.一流的托管 (1. First-class hosting)

Your choice of hosting package underpins every aspect of your website’s performance on the internet. A modern solution, like VPS hosting, for example, can ensure your site is always online, loads quicker on users’ devices and that it can handle spikes in demand without performance being affected. At the same time, a good web host can also provide you with exceptional security and backup solutions, improved compliance with regulations, reliable business email and 24/7 technical support to help you quickly tackle any problems which may arise. It can also make it easier to manage your website and your business with the use of advanced control panels like cPanel or Plesk.

您选择的托管软件包将支撑您网站在互联网上的表现的各个方面。 例如，像VPS托管这样的现代解决方案可以确保您的站点始终在线，可以更快地在用户设备上加载，并且可以处理需求高峰而不会影响性能。 同时，好的Web主机还可以为您提供出色的安全性和备份解决方案，更好的法规遵从性，可靠的企业电子邮件以及24/7的技术支持，可帮助您快速解决可能出现的任何问题。 使用cPanel或Plesk等高级控制面板，还可以使管理网站和业务变得更加容易。

With a first-class host and hosting package in place, a website can rank better in search engine results and reduce the number of visitors abandoning the site, while improving its reputation for being a reliable and secure place for people to visit and shop.

有了一流的托管和托管软件包，网站可以在搜索引擎结果中排名更高，并减少放弃该网站的访问者数量，同时提高其作为人们访问和购物的可靠和安全场所的声誉。

2. 移动优先设计 (2. Mobile first design)

Smartphones have become the most popular way to search the internet, with people browsing on them for twice as long as they do on laptops. Improved public wi-fi and 4G and 5G networks mean they are increasingly used when out and about to find local businesses or to search for information. At the same time, many more people are using mobiles to shop. According to analysts, GlobalData, mobile shopping is the fastest growing area in UK retail and will account for 40% of all UK online spending by 2024, with a value of over £33 billion.

智能手机已经成为搜索互联网的最流行方式，人们在智能手机上浏览的时间是在笔记本电脑上浏览时间的两倍。 改进的公共wi-fi以及4G和5G网络意味着在外出和即将发现本地企业或搜索信息时，它们会越来越多地被使用。 同时，越来越多的人正在使用手机购物。 根据分析机构GlobalData的数据，移动购物是英国零售业增长最快的领域，到2024年将占英国所有在线支出的40％，价值超过330亿英镑。

With smartphones becoming such a key technology for consumers, website owners have little choice but to adapt. While responsive websites have been around for years, many earlier themes were geared up to create a desktop site and then simply repurposed this for display on mobile. This way of working, however, doesn’t always provide the mobile user with ease of use or best display. Today, it is important to develop a website where mobile use takes precedence; what Google calls the mobile first approach.     

随着智能手机成为消费者的关键技术，网站所有者别无选择，只能适应。 尽管响应式网站已经存在了很多年，但许多早期的主题都已准备就绪，可以创建一个桌面站点，然后将其重新定位为在移动设备上显示。 但是，这种工作方式并不总是为移动用户提供易用性或最佳显示效果。 今天，重要的是开发一个以移动应用为优先的网站。 Google称之为移动优先的方法。

3. 个性化 (3. Personalisation)

Personalisation has become one of the most important features of contemporary websites and provides benefits for both the user and the business. The process begins when a user signs in and, once done, the website transforms into one which is unique for that person. What they are presented with are the products, offers and information they most likely want to see. This improves their user experience, makes them feel valued, encourages engagement and generally makes them more interested in what’s on offer.

个性化已成为现代网站的最重要特征之一，并为用户和企业带来了好处。 该过程在用户登录时开始，完成后，网站将转换为该人唯一的网站。 他们所展示的是他们最想看到的产品，报价和信息。 这可以改善他们的用户体验，让他们感到有价值，鼓励互动，并通常使他们对所提供的东西更感兴趣。

For the company, not only does this mean you are far more likely to make a sale; it also gets customers coming back over and over. It’s a technique that Amazon has mastered and which virtually every other online business wants to emulate.  

对于公司而言，这不仅意味着您更有可能进行销售； 它也使顾客一遍又一遍地回来。 这是亚马逊已经掌握的技术，几乎所有其他在线业务都希望效仿这种技术。

While major companies invest heavily in advanced technologies, such as AI and product recommendation engines, to implement personalisation, it is possible to do it on virtually any website. There are numerous WordPress plugins, for example, that can personalise the website’s content and product recommendations, many using AI recommendation engines that analyse users browsing histories, etc., to ensure that those recommendations are highly relevant.

虽然大型公司在AI和产品推荐引擎等先进技术上进行了大量投资，以实现个性化，但实际上可以在任何网站上进行。 例如，有许多WordPress插件可以个性化网站的内容和产品推荐，很多使用AI推荐引擎来分析用户的浏览历史等，以确保这些推荐高度相关。

4. 易于使用 (4. Ease of use)

Customers expect every aspect of a website to be easy to use. This includes the fast-loading, mobile-friendliness and personalisation mentioned above, as well as a raft of other important features. Key here are simple navigation, so that whatever the user wants to find, they can do so quickly, and advanced product search, so that results can be filtered by size, colour, price or brand, etc. The checkout process should also be simple, without the need to fill in lots of information and with payment options to suit the user’s preferred payment methods.

客户期望网站的各个方面都易于使用。 这包括上面提到的快速加载，移动友好性和个性化，以及许多其他重要功能。 这里的关键是简单的导航，因此无论用户希望找到什么，他们都可以快速进行搜索，还可以进行高级产品搜索，以便可以按大小，颜色，价格或品牌等过滤结果。结帐过程也应该简单，而无需填写大量信息，并提供适合用户首选付款方式的付款方式。

Customers also expect finding information to be easy. This means providing FAQs or knowledgebases, while making it simple to get in touch and get speedy replies. Today, many websites feature chatbots, which have replaced live chat to customer service reps with interactions with AI-enabled software. Although the AI takes time to train, unlike a human, it can work around the clock and chat to multiple consumers simultaneously, answering the vast majority of queries that they ask of it. Importantly for generating sales, it can also initiate conversations and make product recommendations.

客户还希望找到信息很容易。 这意味着提供常见问题解答或知识库，同时使联系和获得快速答复变得简单。 如今，许多网站都配备了聊天机器人，这些聊天机器人已经通过与具有AI功能的软件进行交互来代替与客户服务代表的实时聊天。 尽管AI需要花费时间来训练，但与人类不同，它可以全天候工作并同时与多个消费者聊天，从而回答了他们所提出的绝大多数查询。 对于产生销售而言，重要的是，它还可以启动对话并提出产品推荐。

结论 (Conclusion)

While this is by no means an exhaustive list of all the features a website should have, what we have included here are those four which we think are essential to help websites perform well in the modern marketplace. First-class hosting, mobile first design, personalisation and ease of use are vital to ensure your website meets modern user expectations and can compete with other sites.

虽然这绝不是网站应具有的所有功能的详尽列表，但我们在此处包括的是我们认为对帮助网站在现代市场中发挥良好作用至关重要的四项功能。 一流的托管，移动优先的设计，个性化和易用性对于确保您的网站符合现代用户的期望并可以与其他网站竞争至关重要。

For more information, visit our VPS hosting page.   

有关更多信息，请访问我们的VPS托管页面。

翻译自: https://www.eukhost.com/blog/webhosting/4-essential-features-of-a-website-in-2020/

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