第一台小型机pdp-8_如何建立小型企业网站-逐步（2020）

第一台小型机pdp-8

Are you looking to make a website for your small business so you can find new customers on the internet? Making a small business website has become quite easy, and you can do it all by yourself without hiring a developer. In this article, we will show you how to easily make a small business website (step by step).

您是否正在为小型企业建立网站，以便可以在互联网上找到新客户？ 制作小型企业网站变得非常容易，您无需雇用开发人员就可以自己完成所有工作。 在本文中，我们将向您展示如何轻松地逐步建立一个小型企业网站。

步骤0。建立小型企业网站之前 (Step 0. Before Making a Small Business Website)

Unlike the old days, building a small business website has become quite easy. You can do it all by yourself without knowing any coding or hiring a developer by following our step by step guide.

与过去不同，建立小型企业网站变得非常容易。 按照我们的分步指南，您可以自己完成所有工作，而无需任何编码或雇用开发人员。

Here is an overview of what you’ll learn:

这是您将学到的内容的概述：

• Choosing a domain name for your small business website
  为您的小型企业网站选择域名
• Purchasing website hosting
  采购网站托管
• Installing WordPress
  安装WordPress
• Making a content outline for your small business website
  为您的小型企业网站制作内容大纲
• Choosing a template to change your site’s design
  选择模板来更改网站的设计
• Adding more features by using addons and extensions
  使用附加组件和扩展添加更多功能
• Resources to get help and improve your WordPress skills
  获得帮助并提高WordPress技能的资源

哪个是制作小型企业网站的最佳平台？ (Which is The Best Platform to Make a Small Business Website?)

The biggest mistake most beginners make is choosing the wrong platform to make a business website. Thankfully, you are here so you would not be making that mistake.

大多数初学者犯的最大错误是选择错误的平台制作商务网站。 幸运的是，您在这里，所以您不会犯那个错误。

WordPress is the most popular website builder in the world. It powers 32% of all websites on the internet including millions of small business websites all over the world.

WordPress是世界上最受欢迎的网站构建器 。 它为Internet上所有网站的32％提供支持，包括全球数百万个小型企业网站。

The best thing about WordPress is that it gives you access to thousands of pre-made website templates, extensions, and addons. You can make almost any kind of website imaginable without learning to code.

WordPress的最好之处在于，它使您可以访问数千个预制的网站模板，扩展名和附加组件。 您无需学习编码就可以创建几乎任何种类的网站。

That being said, let’s take a look at how to easily create a small business website using WordPress on a budget.

话虽如此，让我们看一下如何在预算范围内使用WordPress轻松创建小型企业网站。

步骤1.建立小型企业网站需要具备的条件 (Step 1. What You Need to Make a Small Business Website)

You will need the following three items to make a small business website.

创建一个小型企业网站将需要以下三个项目。

• A domain name – This will be your website’s name such as wpbeginner.com
  域名–这将是您的网站名称，例如wpbeginner.com
• Website hosting – This will be your website’s home and where all your files will be stored
  网站托管–这将是您网站的主页，所有文件都将存储在这里
• 60 minutes of your time
  60分钟的时间

Ready? Let’s begin.

准备？ 让我们开始。

步骤2.建立您的小型企业网站 (Step 2. Setting up Your Small Business Website)

There are two types of WordPress available. WordPress.com, which is a hosted solution, and then you have WordPress.org also known as self-hosted WordPress. See our full comparison of WordPress.com vs WordPress.org to understand the difference.

有两种类型的WordPress。 WordPress.com，这是一个托管解决方案，然后您有了WordPress.org，也称为自托管WordPress。 请参阅我们对WordPress.com和WordPress.org的完整比较，以了解两者之间的区别。

We will be using self-hosted WordPress.org because it will give you instant access to all WordPress features out of the box.

我们将使用自托管的WordPress.org，因为它将为您提供即开即用的所有WordPress功能的即时访问。

Next, you will need a domain name and WordPress hosting to make a website.

接下来，您将需要一个域名和WordPress托管来建立一个网站。

We recommend using Bluehost to set up your website. It is one of the biggest hosting companies in the world and an officially recommended WordPress hosting provider.

我们建议使用Bluehost来设置您的网站。 它是世界上最大的托管公司之一，也是官方推荐的WordPress托管提供商。

Normally, you will pay $14.99 / year for a domain name and website hosting starts from $7.99 per month. This is a lot of money if you’re just starting out.

通常，您每年需要为域名支付$ 14.99，网站托管每月需要$ 7.99。 如果您刚开始，这是很多钱。

Thankfully, Bluehost has agreed to offer our users a free domain name, free SSL, and 60% discount on website hosting. Basically, you can get started for $2.75 per month.

值得庆幸的是， Bluehost已同意向我们的用户提供免费域名，免费SSL和网站托管60％的折扣。 基本上，您每月只需支付2.75美元即可开始使用。

→ Click Here to Claim This Exclusive Bluehost Offer ←

→单击此处要求此Bluehost独家优惠←

Let’s go ahead and purchase a domain name and hosting.

让我们继续购买域名和托管。

步骤3.为您的小型企业网站选择域名 (Step 3. Choosing a Domain Name for Your Small Business Website)

First, you need to visit the Bluehost website in a new browser window and click on the green ‘Get Started Now’ button.

首先，您需要在新的浏览器窗口中访问Bluehost网站 ，然后单击绿色的“立即开始使用”按钮。

On the next page, you will be asked to select a pricing plan. Basic and Plus plans are the most popular choices among small business owners.

在下一页，将要求您选择一个定价计划。 基本计划和附加计划是小型企业主中最受欢迎的选择。

Click on the ‘Select’ button to choose a plan and move on to the next step.

单击“选择”按钮以选择一个计划，然后继续下一步。

Now, you will be asked to choose a domain name for your website.

现在，将要求您为您的网站选择一个域名。

Tips on Finding a Domain Name for Your Business Website

为您的企业网站查找域名的提示

Domain names are crucial to the success of your website. You need to spend some time on choosing the perfect domain name for your business but don’t overthink it.

域名对于网站的成功至关重要。 您需要花一些时间为您的企业选择理想的域名，但不要过分考虑。

1. 1. .com vs .net – which is better).com与.net-更好 )
   2. Your domain name should be related to your business (For example, stargardening.com )
      您的域名应该与您的业务相关(例如，stargardening.com)
   3. If your preferred domain name is not available, then try adding geographical location next to it. This increases your domain’s visibility in local search results (For example, stargardeninghouston.com)
      如果您的首选域名不可用，请尝试在其旁边添加地理位置。 这可以提高您的域在本地搜索结果中的可见性(例如stargardeninghouston.com)
   4. Keep it simple, short, and easy to pronounce.
      保持简单，简短且易于发音。

Need more help? See our guide on how to choose the best domain name for your business website.

需要更多帮助吗？ 请参阅我们的指南， 了解如何为您的企业网站选择最佳域名 。

Setp 4.安装WordPress (Setp 4. Installing WordPress)

After choosing your domain name, you will be asked to enter your account information such as name, address, email, etc.

选择域名后，系统会要求您输入帐户信息，例如名称，地址，电子邮件等。

Below that, you will see some extra hosting options that you can purchase. We don’t recommend purchasing these extras right away, so go ahead and uncheck them. You can always add them later if needed.

在其下，您将看到一些可以购买的额外托管选项。 我们不建议您立即购买这些额外功能，因此请取消选中它们。 您以后可以根据需要随时添加它们。

Next, you will need to add your payment information to finish the purchase.

接下来，您需要添加付款信息才能完成购买。

After completing your purchase, you’ll receive an email with details on how to login to your web hosting control panel.

购买完成后，您会收到一封电子邮件，其中包含有关如何登录网络托管控制面板的详细信息。

Bluehost will automatically install WordPress for you, and you will be able to login to your WordPress site directly from the hosting dashboard.

Bluehost将自动为您安装WordPress，您将能够直接从托管仪表板登录WordPress网站。

Once logged in, you will see the WordPress admin area. This is where you will manage your website, change settings, and add new content.

登录后，您将看到WordPress管理区域。 在这里，您将管理网站，更改设置和添加新内容。

步骤5.为小型企业网站创建内容布局 (Step 5. Creating Content Layout for a Small Business Website)

Now that you have WordPress installed, you need to create an outline of your website content. Good small business websites are simple and follow a standard website layout.

现在您已经安装了WordPress，您需要创建网站内容的轮廓。 好的小型企业网站很简单，并且遵循标准的网站布局。

Simply go to Pages » Add New page to create a new page in WordPress.

只需转到页面»添加新页面即可在WordPress中创建新页面。

Don’t worry about the content, text, and images at the moment. Just adding a simple title, some text, and a couple of images would be fine. You can always edit these pages and add more content if needed.

现在不用担心内容，文本和图像。 只需添加一个简单的标题，一些文本和一些图像就可以了。 您始终可以编辑这些页面，并根据需要添加更多内容。

Here are some of the most common pages used in a small business website layout.

以下是小型企业网站布局中使用的一些最常见的页面。

1. 1. • • Homepage – This is the welcome page of your website. Add your business name with a call to action to your services/products or contact page. Provide a brief description of why your customers should choose you.主页 –这是您网站的欢迎页面。 将您的公司名称和号召性用语添加到您的服务/产品或联系页面。 简要说明您的客户为何选择您。
        • About Us – Your customers want to know more about people behind a business before they can make a decision. Create an about us page to tell users who you are, what are your business values, and what relevant experience you have in your industry.关于我们 –您的客户希望在做出决定之前先了解更多业务背后的人。 创建一个关于我们的页面，以告诉用户您是谁，您的业务价值是什么，以及您在行业中拥有哪些相关经验。
        • Services / Products – Create a page to list details about services or products you are offering. Add a heading for each service/product and provide a brief description. You can also add pricing or ask users to contact you for a quote.服务/产品 –创建一个页面以列出有关您提供的服务或产品的详细信息。 为每个服务/产品添加标题，并提供简短说明。 您还可以添加价格或要求用户与您联系以获取报价。
        • Contact Us – This is the page your users will need to contact you. You will need to 与我们联系 –这是您的用户需要与您联系的页面。 您将需要add a contact form so that users can contact you directly. Additionally, you can add your businesses’ physical address or phone number.添加联系表格，以便用户可以直接与您联系。 此外，您可以添加公司的实际地址或电话号码。

Additionally, you can create more pages if needed. For example, you can create a separate blog page, individual pages for each service or product, and more.

此外，如果需要，您可以创建更多页面。 例如，您可以创建一个单独的博客页面 ，每个服务或产品的单独页面等等。

步骤6.为您的网站选择设计 (Step 6. Choosing a Design for Your Website)

By default, WordPress comes with a basic template that you can use. If you don’t like the default theme, then there are thousands of free and paid WordPress themes that you can choose from.

默认情况下，WordPress带有您可以使用的基本模板。 如果您不喜欢默认主题，那么可以选择数千种免费和付费的WordPress主题。

You can take a look at our selection of the best WordPress themes for business websites. If you need more help, then see our tips on choosing the perfect WordPress theme for your website.

您可以查看我们为商业网站选择的最佳WordPress主题 。 如果您需要更多帮助，请参阅有关为您的网站选择完美的WordPress主题的提示。

We recommend looking for a simple design that looks great and has all the right elements.

我们建议您寻找一种外观精美且具有所有正确元素的简单设计。

Normally, a business website has a navigation menu on top. The homepage usually has a welcome message with a call to action button, which is followed by other content.

通常，商业网站的顶部都有导航菜单。 主页上通常有一条欢迎消息，其中带有一个号召性用语按钮，其后是其他内容。

Once you have chosen a theme, you can go ahead and install it. For detailed instructions, see our beginner’s guide on how to install a WordPress theme.

选择主题后，即可继续安装。 有关详细说明，请参阅有关如何安装WordPress主题的新手指南。

Each WordPress theme comes with different settings to customize its appearance. Many of these options are located under Appearance » Customize page in WordPress admin area.

每个WordPress主题都有不同的设置以自定义其外观。 其中许多选项位于WordPress管理区域中的外观»自定义页面下。

From here you can add navigation menus, change colors, add or remove different sections, and more. Once you are satisfied with the design, don’t forget to click on the Publish button on top to save your changes.

在这里，您可以添加导航菜单，更改颜色，添加或删除不同的部分等等。 对设计满意后，请不要忘记单击顶部的“发布”按钮以保存更改。

If you’re unable to find the theme that fits your need, then you can use one of the popular drag & drop page builders for WordPress to create a custom design for your needs.

如果找不到适合您的主题，则可以使用一种流行的WordPress 拖放页面生成器来创建自定义设计。

We recommend using either Beaver Builder or Divi theme.

我们建议使用Beaver Builder或Divi主题 。

步骤7.使用WordPress插件添加更多功能 (Step 7. Using WordPress Plugins to Add More Features)

WordPress plugins are like apps for your WordPress site. You can install them to add new features to your website like contact forms, Google Analytics, sliders, and more.

WordPress插件就像您的WordPress网站的应用程序。 您可以安装它们以将新功能添加到您的网站，例如联系表单 ， Google Analytics(分析) ，滑块等。

There are more than 50,000 free plugins available in the WordPress plugin directory alone. This means, no matter what feature you want to add there is good chance you will be able to find a plugin for that.

仅WordPress插件目录中就有50,000多个免费插件。 这意味着，无论您要添加什么功能，都有很大的机会找到该插件。

Below are the plugins that we install on every website:

以下是我们在每个网站上安装的插件：

1. 1. • • WPForms Lite – Add WPForms Lite –将contact forms to your WordPress site联系表单添加到您的WordPress网站
        • Yoast SEO – Improve your Yoast SEO –改善您的WordPress SEO and get more traffic from GoogleWordPress SEO并从Google获得更多流量
        • MonsterInsights (Free) – Helps you track visitor stats using Google Analytics
        • MonsterInsights(免费) –帮助您使用Google Analytics(分析)跟踪访客统计信息
        • WP Super Cache – Improves your website’s speed by adding cacheWP Super Cache –通过添加缓存来提高您网站的速度
        • UpdraftPlus – Free UpdraftPlus –免费的WordPress backup pluginWordPress备份插件
        • Sucuri – Free website malware scannerSucuri –免费网站恶意软件扫描程序

Need some cool plugins for your website? See our expert pick of the essential WordPress plugins for business websites.

您的网站需要一些很棒的插件吗？ 请参阅我们为商业网站准备的基本WordPress插件的专家精选 。

For detailed instructions, see our step by step guide on how to install a WordPress plugin.

有关详细说明，请参阅有关如何安装WordPress插件的分步指南。

步骤8.学习WordPress (Step 8. Learning WordPress)

Now that you have a WordPress site, you may want to step up your game and learn more tips to improve your website.

现在，您已经拥有一个WordPress网站，您可能想加强您的游戏并了解更多改进网站的技巧。

WPBeginner is the largest free WordPress resource site in the world. Following are the handy WordPress resources you will find on WPBeginner, all of them are completely free.

WPBeginner是世界上最大的免费WordPress资源网站。 以下是在WPBeginner上可以找到的便捷的WordPress资源，所有这些资源都是完全免费的。

1. 1. • • WPBeginner Blog – This is where we publish our WordPress tutorials, how tos, and step by step guides.WPBeginner博客 –我们在这里发布WordPress教程，操作方法和分步指南。
        • WPBeginner Videos – These step by step videos will help you learn WordPress FAST.WPBeginner视频 –这些循序渐进的视频将帮助您学习WordPress FAST。
        • WPBeginner on YouTube – Need more video instructions? Subscribe to our YouTube channel with more than 52,000 subscribers and 7 Million+ views.YouTube上的WPBeginner –需要更多视频说明吗？ 订阅我们的YouTube频道，拥有超过52,000名订阅者和700万以上的观看次数。
        • WPBeginner Dictionary – The best place for beginners to start and familiarize themselves with the WordPress lingo.WPBeginner词典 –初学者入门并熟悉WordPress术语的最佳场所。
        • WPBeginner Blueprint – Check out plugins, tools, and services we use on WPBeginner.WPBeginner蓝图 –查看我们在WPBeginner上使用的插件，工具和服务。
        • WPBeginner Deals – Exclusive discounts on WordPress products and services for WPBeginner users.WPBeginner Deals –为WPBeginner用户提供WordPress产品和服务的独家折扣。

You can also use Google to find answers on WPBeginner by simply adding ‘wpbeginner’ at the end of your search term.

您还可以使用Google在WPBeginner上找到答案，只需在搜索词的末尾添加“ wpbeginner”即可。

If you are unable to find an answer, then feel free to reach out to us using our contact form. We will try our best to answer your question or point you in the right direction.

如果您找不到答案，请随时使用我们的联系表与我们联系 。 我们将尽力回答您的问题或为您指明正确的方向。

We hope this article helped you learn how to make a small business website. You may also want to see our complete WordPress SEO guide for beginners.

我们希望本文能帮助您学习如何制作小型企业网站。 您可能还希望查看面向初学者的完整WordPress SEO指南 。

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

如果您喜欢这篇文章，请订阅我们的YouTube频道 WordPress视频教程。 您也可以在Twitter和Facebook上找到我们。

翻译自: https://www.wpbeginner.com/wp-tutorials/how-to-make-a-small-business-website-step-by-step/

第一台小型机pdp-8