如何在WordPress中创建推荐程序

Do you want to create a referral program in WordPress? Referral programs are a great way to get more people to promote your products to a larger audience. In this article, we will show you how to easily create a referral program in WordPress and get more customers.

您要在WordPress中创建推荐程序吗？ 推荐计划是一种吸引更多人向更广泛的受众推广您的产品的好方法。 在本文中，我们将向您展示如何轻松地在WordPress中创建引荐计划并吸引更多客户。

为什么要在WordPress中创建推荐程序？ (Why Create a Referral Program in WordPress?)

Referral program or affiliate program allows you to get more people to help you sell your products and services. In return, you pay them a small commission on each sale they make. For more details, see our ultimate affiliate marketing guide to see how it works.

推荐计划或会员计划可让您吸引更多人来帮助您销售产品和服务。 作为回报，您为他们进行的每笔交易向他们支付少量佣金。 有关更多详细信息，请参阅我们的最终会员营销指南以了解其工作原理。

In simple terms, it is like building your own sales army without paying them a salary.

简单来说，这就像建立自己的销售队伍而无需支付工资。

These affiliate marketers use tools and plugins to create marketing content. They make money online by referring their users to right products and services.

这些联盟营销人员使用工具和插件来创建营销内容。 他们通过向用户推荐合适的产品和服务来在线赚钱 。

To manage a referral or affiliate program, you will need a tool that can manage your affiliate program. It will allow affiliate marketers to join your referral program. It will also help you track sales and traffic sent by each affiliate partner.

要管理推荐计划或会员计划，您将需要一个可以管理您的会员计划的工具。 它将允许会员营销商加入您的推荐计划。 它还将帮助您跟踪每个会员合作伙伴发送的销售和流量 。

为什么使用AffiliateWP在WordPress中创建推荐程序？ (Why Use AffiliateWP to a Create Referral Program in WordPress?)

For this tutorial, we will be using AffiliateWP plugin to create a referral program in WordPress. It is one of the best affiliate management plugins for WordPress.

对于本教程，我们将使用AffiliateWP插件在WordPress中创建引荐程序。 它是WordPress 最好的会员管理插件之一。

Like everything else in life, AffiliateWP has it’s own pros and cons that you should consider.

就像生活中的其他一切一样，AffiliateWP也有自己的优点和缺点，您应该考虑一下。

Pros of Using AffiliateWP

使用AffiliateWP的优点

Following are some of the benefits of using AffiliateWP to manage your referral program in WordPress.

以下是使用AffiliateWP在WordPress中管理推荐程序的一些好处。

• Very easy to use and blends in your WordPress site like a native app.
  非常容易使用，并且可以像本地应用程序一样在WordPress网站中进行混合。
• Very cost effective with plans starting from $99/year to $499 for a lifetime license.
  极具成本效益的计划，终身许可证的计划从每年99美元到499美元不等。
• WooCommerce stores, WooCommerce商店 ， Easy Digital Downloads, PayPal, Stripe, and moreEasy Digital Downloads ，PayPal，Stripe等集成
• Large number of addons including free, paid, and third-party add-ons to extend AffiliateWP
  大量插件，包括免费，付费和第三方插件，可扩展AffiliateWP
• Real-time affiliate tracking with detailed reports for you and your affiliate partners
  实时会员跟踪并为您和您的会员合作伙伴提供详细报告

Cons of Using AffiliateWP

使用AffiliateWP的缺点

Here are some of the disadvantages of using AffiliateWP to manage your referral program.

这是使用AffiliateWP管理推荐程序的一些缺点。

• It has limited reach compared to affiliate networks which already have thousands of affiliate marketers actively looking for products to promote
  与联盟网络相比，它的影响力有限，联盟网络已经有成千上万的联盟营销商积极寻找产品进行促销
• It does not come with advanced fraud detection features that are offered by popular affiliate networks.
  它没有流行的会员网络提供的高级欺诈检测功能。
• There is no automatic payout system, and you will have to manually send payments each month
  没有自动付款系统，您必须每月手动发送付款
• Does not calculate taxes and 1099 forms for payouts. As a business owner, you will have to manage it on your own.
  不计算税款和1099表格的付款。 作为企业主，您将必须自行管理它。
• It is less convenient for affiliate partners. They will have to create an account and login to view their reports, compared to affiliate networks where they can see all their earnings at one place.
  对于联盟合作伙伴而言，这不太方便。 与联盟网络相比，他们必须在一个地方查看所有收入，而他们必须创建一个帐户并登录才能查看其报告。

A good alternative to AffiliateWP would be ShareASale, which is a large affiliate network with thousands of skilled affiliate marketers actively looking for new products to recommend.

替代AffiliateWP的一个很好的选择是ShareASale ，它是一个庞大的会员网络，成千上万的熟练会员营销人员积极地寻找可以推荐的新产品。

For a more detailed comparison, you may want to see this article on setting up your own affiliate program by Syed Balkhi (Founder and CEO of WPBeginner).

有关更详细的比较，您可能想看Syed Balkhi(WPBeginner的创始人兼首席执行官)关于建立自己的会员计划的文章。

With that being said, let’s take a look at how to create a referral program in WordPress using AffiliateWP.

话虽如此，让我们来看看如何使用AffiliateWP在WordPress中创建推荐程序。

在WordPress中创建推荐程序 (Creating a Referral Program in WordPress)

First thing you need to do is install and activate the AffiliateWP plugin. For more details, see our step by step guide on how to install a WordPress plugin.

您需要做的第一件事是安装并激活AffiliateWP插件。 有关更多详细信息，请参阅有关如何安装WordPress插件的分步指南。

Upon activation, you need to visit Affiliates » Settings page to enter your license key. You can find this information under your account on AffiliateWP website.

激活后，您需要访问会员»设置页面以输入许可证密钥。 您可以在AffiliateWP网站上的帐户下找到此信息。

After activating your license key, you need to select a page to be used for Affiliate Area. AffiliateWP automatically creates one for you, but if you want to use a different page, then you can select it here.

激活许可证密钥后，您需要选择一个页面用于会员区域。 AffiliateWP会自动为您创建一个页面，但是如果您要使用其他页面，则可以在此处选择它。

Next, you need to choose the terms of service page. You can check out affiliate program terms pages on other websites to create one for your own site. After creating the page you can select it here.

接下来，您需要选择服务条款页面。 您可以在其他网站上查看会员计划条款页面，以为自己的网站创建一个页面。 创建页面后，您可以在此处选择它。

After that, you need to review other settings on the page and set them up based on your own referral program policies.

之后，您需要查看页面上的其他设置并根据您自己的推荐计划策略进行设置。

Don’t forget to click on the ‘Save Changes’ button to store your settings.

不要忘记点击“保存更改”按钮来保存您的设置。

Next, you need to switch to the integrations tab on the Settings page. From here you need to select the integrations you want to enable. AffiliateWP supports most popular eCommerce, membership, contact form, and LMS plugins.

接下来，您需要切换到“设置”页面上的“集成”选项卡。 在这里，您需要选择要启用的集成。 AffiliateWP支持最流行的电子商务 ， 会员资格 ， 联系表和LMS插件 。

Click on the save changes button and then switch to ‘Emails’ tab on the Settings page.

单击“保存更改”按钮，然后在“设置”页面上切换到“电子邮件”标签。

AffiliateWP allows you to edit emails sent out to your affiliates. You can also upload your business logo, create your own email templates, and choose the email address you want to use to send out affiliate emails.

AffiliateWP允许您编辑发送到您的会员的电子邮件。 您还可以上传您的企业徽标，创建自己的电子邮件模板，然后选择要用于发送会员电子邮件的电子邮件地址。

Note: If you are unable to receive email notifications, then follow our guide on how to fix WordPess not sending email issue.

注意：如果您无法接收电子邮件通知，请按照我们的指南来解决WordPess不发送电子邮件的问题 。

Lastly, switch to the Misc tab on the settings page to set up advanced settings for your affiliate program. The first option on the page is to allow affiliates to register themselves. You can check this if you want affiliates to be able to sign up for your referral program.

最后，切换到“设置”页面上的“杂项”选项卡，为您的会员计划设置高级设置。 页面上的第一个选项是允许会员注册自己。 如果您希望会员能够注册您的推荐计划，则可以进行检查。

Next, you would also want to enable reCAPTCHA to prevent bots from registering as affiliates.

接下来，您还需要启用reCAPTCHA来防止漫游器注册为会员。

You will need to carefully review each setting and change them as needed. Don’t forget to click on the save changes button to store your settings.

您将需要仔细检查每个设置并根据需要进行更改。 不要忘记单击“保存更改”按钮来存储您的设置。

向您的推荐计划添加链接 (Adding Links to Your Referral Program)

Now that you have set up your referral program, the next step is to add links to it. For example, if you have enabled affiliate registration, then you may want to add a link to affiliate area so that interested marketers can register themselves.

现在您已经设置了推荐程序，下一步就是向它添加链接。 例如，如果您启用了会员注册，则可能要添加一个指向会员区域的链接，以便感兴趣的营销人员可以自己注册。

Simply go to Appearance » Menus page and add your affiliate area page to a navigation menu. For detailed instructions, see our beginner’s guide to adding navigation menus in WordPress.

只需转到外观»菜单页面，然后将您的会员区域页面添加到导航菜单。 有关详细说明，请参阅我们的初学者指南，以在WordPress中添加导航菜单 。

Clicking on the link will take users to the affiliate area where they can register to join as a new affiliate, or login to their account to see their reports.

单击该链接会将用户带到会员区域，在该区域中，他们可以注册加入成为新会员，或者登录其帐户查看其报告。

在AffiliateWP中管理您的推荐计划 (Managing Your Referral Program in AffiliateWP)

AffiliateWP comes with powerful tools to manage your affiliates, view reports, and effectively run your affiliate program without leaving WordPress.

AffiliateWP随附功能强大的工具，可在不离开WordPress的情况下管理您的会员，查看报告并有效地运行您的会员程序。

To view affiliates that have joined your referral program, simply go to Affiliates » Affiliates page.

要查看已加入您的推荐计划的会员，只需转到会员»会员页面。

On this page, you can see a list of all your affiliate partners, their earnings, unpaid earnings, referral visits, and more. You can edit any affiliate account individually.

在此页面上，您可以查看所有会员合作伙伴，其收入，未付收入，推荐访问等的列表。 您可以单独编辑任何会员帐户。

To view each sale made through a referral partner, you need to visit Affiliates » Referrals page. Here you will see all referral sales, affiliate partner, amount, and more. You can also click on ‘Reject’ link if you suspect a referral to be fraudulent.

要查看通过推荐合作伙伴进行的每笔交易，您需要访问会员»推荐页面。 在这里，您将看到所有推荐销售，会员合作伙伴，金额等。 如果您怀疑引荐是欺诈性的，也可以单击“拒绝”链接。

在AffiliateWP中查看您的推荐计划报告 (Viewing Your Referral Program Reports in AffiliateWP)

Reporting is crucial to run a successful referral program, and AffiliateWP comes with powerful reporting features. Head over to Affiliates » Affiliates page for a full overview.

报告对于运行成功的推荐计划至关重要，而AffiliateWP具有强大的报告功能。 转至“ 会员»会员”页面以获取完整概述。

You can filter the reporting period by time and specific affiliate partner name. You can also view reports for affiliates, referral visits, and campaigns.

您可以按时间和特定的联盟伙伴名称过滤报告期。 您还可以查看会员，推荐访问和广告系列的报告。

向您的会员付款 (Sending Payments to Your Affiliates)

Unfortunately, AffiliateWP doesn’t come with automatic payouts, which means you will have to manually send payments. AffiliateWP makes it easy to manage your payouts.

不幸的是，AffiliateWP没有自动付款，这意味着您将不得不手动发送付款。 AffiliateWP使您可以轻松管理付款。

Depending on when and how often you want to pay your referral partners, you can head over to the Affiliates » Referrals page and click on the ‘Generate Payout File’ button.

根据您希望支付推荐合作伙伴的时间和频率，您可以转到“ 会员»推荐”页面，然后单击“生成付款文件”按钮。

This will generate a payout file which is compatible with PayPal’s mass payment system. The file also works with Skrill and other payment services that support mass payment feature. It contains the amount and payment email addresses for all your unpaid referrals.

这将生成一个与PayPal的批量付款系统兼容的付款文件。 该文件还可以与Skrill和其他支持批量付款功能的付款服务一起使用。 它包含您所有未付费推荐人的金额和付款电子邮件地址。

We hope this article helped you learn how to create a referral program in WordPress. You may also want to see our ultimate step by step WordPress SEO guide for beginners.

我们希望本文能帮助您学习如何在WordPress中创建推荐程序。 您可能还想看看我们针对初学者的终极一步一步WordPress SEO指南 。

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

如果您喜欢这篇文章，请订阅我们的YouTube频道 WordPress视频教程。 您也可以在Twitter和Facebook上找到我们。

翻译自: https://www.wpbeginner.com/plugins/how-to-create-a-referral-program-in-wordpress/