When starting out, most bloggers believe that it is super hard to get people to your blog. Whereas most expert bloggers think that getting people to your blog is the easy part. Getting the users to stay on your site is harder. Most users come to your site and end up leaving without even going to the second page. When a user leaves without even going to the second page, it increases your bounce rate. It also decreases your pageviews per visit. On a bigger picture, it decreases your ad revenue. In this article, we will share with you tips and tricks that will help you increase pageviews and reduce bounce rate in WordPress.
刚开始时，大多数博客认为，要吸引人们进入您的博客非常困难。 多数专家博客认为，将人们吸引到您的博客很容易。 让用户留在您的网站上比较困难。 大多数用户来到您的网站，最终甚至都没有进入第二页就离开了。 当用户离开而没有进入第二页时，它会增加跳出率。 这也会降低每次访问的综合浏览量。 从更大的角度看，它会减少您的广告收入。 在本文中，我们将与您分享提示和技巧，以帮助您增加网页浏览量并降低WordPress的跳出率。
开始之前 (Before we start)
Lets cover some basics regarding terminology and technology. Bounce rate represents the percentage of visitors who enter your site and “bounce” (leave the site) rather than continue viewing other pages within the same site. Page view is a request to load a single page on an internet site. We use Google Analytics to track our data. You are welcome to use another analytics service, or you can simply install google analytics in your WordPress site.
让我们涵盖一些有关术语和技术的基础知识。 跳出率表示进入您的网站并“跳出”(离开该网站)而不是继续浏览同一网站中其他页面的访问者的百分比。 页面浏览是在Internet网站上加载单个页面的请求。 我们使用Google Analytics(分析)来跟踪我们的数据。 欢迎您使用其他分析服务，也可以直接在WordPress网站中安装Google Analytics(分析) 。
Now that we have taken care of the basic terminology, you are probably wondering why the heck do these numbers matter?
既然我们已经处理了基本术语，您可能想知道为什么这些数字到底有多重要？
If you are running a site that is primarily monetized by banner ads, then the number of pageviews matter. If you are trying to build a loyal audience, then the number of bounce rate matters. Also the lower your bounce rate, the better ads eCPM (cost per thousand) or CPC (cost per click) you will get. When the same user views the next page, your ad provider most likely has a better ad to serve them thus giving you a higher eCPM or CPC.
如果您经营的网站主要是通过横幅广告获利，那么浏览量就很重要。 如果您想建立忠实的受众群体，那么跳出率的数量就很重要。 此外，跳出率越低，您获得的广告的eCPM(每千次费用)或CPC(每次点击费用)就越好。 当同一用户查看下一页时，您的广告提供商很可能会为他们提供更好的广告，从而为您提供更高的eCPM或CPC。
We have consulted with a lot of clients helping them increase their pageviews and reduce bounce rates. We have also done a lot of experiments on our own sites like List25. So all the methods that we will share are the ones that we have used in the past and know that they work.
我们已经与许多客户进行了协商，以帮助他们增加网页浏览量并降低跳出率。 我们还在我们自己的站点(如List25)上做了很多实验。 因此，我们将共享的所有方法都是我们过去使用过的方法，并且知道它们可以工作。
P.S. These techniques will ONLY work if you have Good Content.
PS这些技巧只有在您拥有良好内容的情况下才有效。
链接您的帖子 (Interlink Your Posts)
Anytime that you can interlink your other posts within the post content, you are going to see an increase in pageviews. In WordPress 3.1, interlinking got even easier because you can simply search for the post you want to link while adding links. Interlinking techniques work great when you have a site with a lot of articles. If you are just starting out, then you will be a bit limited. So how do you go back and interlink older articles when you have something new? You can manually do it, but it will take some time. There are plugins that lets you automatically link keywords in WordPress (Although that article is showing you how we did this for affiliate links, you can use it for internal linking purposes as well). Not only does interlinking help you increase pageviews and reduce bounce rates, it also helps with SEO as well.
只要您可以将其他帖子链接到该帖子内容中，就会看到综合浏览量的增加。 在WordPress 3.1中 ，链接变得更加容易，因为您可以在添加链接的同时简单地搜索要链接的帖子。 当您的网站上有很多文章时，互连技术非常有用。 如果您刚刚起步，那么您将有一定的局限性。 那么，当您有新内容时，如何返回并链接较旧的文章？ 您可以手动执行此操作，但这需要一些时间。 有一些插件可以让您自动链接WordPress中的关键字 (尽管该文章向您展示了我们如何对会员链接进行此操作，也可以将其用于内部链接)。 链接不仅可以帮助您增加页面浏览量并降低跳出率，还可以帮助您实现SEO。
If you want to see an example of interlinking, then just look at the paragraph above.
如果要查看互连的示例，则只需看一下上面的段落。
在帖子之后显示相关帖子 (Show Related Posts After the Post)
One of the main reasons why the user leave your blog after reading the post is because you are not showing them what to do next. By showing the user with a list of “related posts” or “other popular posts”, you may get them to go on to visit another post in your site. There are a lot of ways you can add related posts to your blog. You can use a plugin called YARPP that has its advanced algorithm that picks the related post. You can show related posts by category or tags without using a plugin. You can also show related posts by showing other posts by the same author.
用户阅读该帖子后离开您的博客的主要原因之一是因为您没有向他们展示下一步该怎么做。 通过向用户显示“相关帖子”或“其他热门帖子”列表，您可以使他们继续访问站点中的其他帖子。 您可以通过多种方式将相关帖子添加到博客中。 您可以使用名为YARPP的插件，该插件的高级算法可以选择相关帖子。 您可以按类别或标签显示相关帖子，而无需使用插件。 您也可以通过显示同一作者的其他帖子来显示相关帖子。
在首页/存档页面上显示节选 (Show Excerpts on Front / Archive Pages)
Showing excerpts on front/archive pages have two advantages. First, it decreases page load time. Second, it helps increase the pageviews. You should almost never show full posts on your front page or archive page. Imagine having like 25 images in one post, and then have 5 of those on one page. It would be a horrible user experience because of (slow load time and super long page) which would make the user leave your site. We have a tutorial on how to display post excerpts in WordPress themes. Most good theme frameworks like Genesis, Thesis, Headway etc. already have this option built-in.
在首页/存档页面上显示摘录有两个优点。 首先，它减少了页面加载时间。 其次，它有助于增加综合浏览量。 您几乎永远不应在首页或存档页面上显示完整的帖子。 想象一下，在一则帖子中有25张图片，然后在一页上有5张图片。 由于(缓慢的加载时间和超长的页面)，这将使用户离开您的网站，这将是可怕的用户体验。 我们有一个教程， 介绍如何以WordPress主题显示帖子摘录 。 大多数好的主题框架(如Genesis， Thesis ， Headway等)已经内置了此选项。
拆分长帖子 (Splitting up Long Posts)
Are you writing a super long posts? Well, you can split it into multiple pages using the WordPress <!–nextpage–> tag in your post. Simply add it wherever you want, and your post will split into multiple pages. You can see an example of how we split our posts into two pages or even into five pages. You have to be very careful when doing this because if you do not have a sufficient amount of content on each page, then the user might get pissed of. We have seen a lot of big name sites like Forbes, NY Times, Wall Street Journal and others utilize this technique.
你在写超长篇文章吗？ 好了，您可以使用帖子中的WordPress <！– nextpage–>标记将其分成多个页面。 只需将其添加到任何位置，您的帖子就会分成多个页面。 您可以看到一个示例，该示例说明了我们如何将帖子分为两页甚至五页 。 这样做时必须非常小心，因为如果每个页面上没有足够的内容，那么用户可能会很生气。 我们已经看到许多知名网站，例如《福布斯》，《纽约时报》，《华尔街日报》等都采用了这种技术。
互动边栏 (Interactive Sidebar)
Your sidebar can play a crucial role in increasing pageviews and reducing bounce rate. You can show your popular posts in the sidebar. You can even customize it to show popular posts by week, month, all time. You can also show your most recent posts only on single post pages. We have seen sites that create custom images to navigate to specific posts of theirs. You can integrate other sections of your site in your sidebar for example look at our WordPress Coupons section or the gallery section in the sidebar.
侧边栏在增加页面浏览量和降低跳出率方面可以发挥关键作用。 您可以在边栏中显示热门帖子 。 您甚至可以对其进行自定义，以随时显示每周，每月的热门帖子。 您也可以仅在单个帖子页面上显示最新帖子。 我们已经看到了创建自定义图像以导航到其特定帖子的网站。 您可以将网站的其他部分集成到侧边栏中，例如查看侧边栏中的WordPress优惠券部分或图库部分。
鼓励随机浏览 (Encourage Random Browsing)
On List25 we created a feature called I’m Feeling Curious. When a user clicks on this button, they will be redirected to a random post in WordPress. We put the button in our header bar which was a very hot spot. After seeing good results, we ended up putting it on WPBeginner as well and called it Explore.
在List25上，我们创建了一个名为“我感到好奇”的功能。 当用户单击此按钮时，他们将被重定向到WordPress中的随机帖子 。 我们将按钮放在标题栏中，这是一个非常热门的地方。 在看到良好的结果之后，我们最终也将其放在WPBeginner上，并将其命名为Explore。
结果 (Results)
When we started out List25, we faced a lot of criticism. People were saying that sites like these fail to grow because it is hard to keep a loyal audience. We asked around and a lot of people who had done something similar in the past reported that the bounce rate for a siimlar site was soaring in 80% range. Average user would view only one page per visit and leave. We started the site out to get some base data. Our bounce rate was in the 75% range. We slowly started implementing the changes mentioned above. Bounce rate decreased from the average of 76% to 42%. Our pageviews per visit increased to 2.79 / pages per visit. Average time spent on page went to the average of 3 minutes and 40 seconds << This is the average time spent for our 1 million unique visitors! What are you doing to increase pageviews and reduce bounce rate? Share with us.
当我们开始使用List25时 ，我们面临很多批评。 人们说这样的网站无法增长，因为很难保持忠实的受众。 我们询问了一下，过去做过类似事情的许多人报告说，类似的网站的跳出率飙升了80％。 普通用户每次访问和离开仅浏览一页。 我们开始了该站点以获取一些基础数据。 我们的跳出率在75％的范围内。 我们慢慢开始执行上述更改。 跳出率从平均值的76％降至42％。 我们的每次访问综合浏览量增加到了2.79 /页。 平均在页面上花费的时间平均为3分40秒<<这是我们100万唯一身份访问者所花费的平均时间！ 您正在采取什么措施来增加综合浏览量并降低跳出率？ 与我们分享。
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