如何在WordPress中通过众筹筹集资金

Raising funds for a project can be a very difficult task. In the past, we showed you how to create a donate form for non-profits using WordPress. While donate forms work great, it seems to be a thing of the past. These days people are utilizing crowdfunding platforms like Kickstarter or Indiegogo to raise a tons of money. But why work on the terms of these third party platforms and pay crazy fees, when you can do it all on your own with a few simple clicks. In this article, we will show you how to raise money with crowdfunding in WordPress.

为项目筹集资金可能是一项非常困难的任务。 过去，我们向您展示了如何使用WordPress为非营利组织创建捐赠表单 。 尽管捐赠表格的效果很好，但这似乎已成为过去。 如今，人们正在利用Kickstarter或Indiegogo等众筹平台来筹集大量资金。 但是，为什么只需按几下即可自行完成所有这些操作，为什么还要按照这些第三方平台的条款工作并支付疯狂的费用。 在本文中，我们将向您展示如何通过WordPress中的众筹筹集资金。

什么是众筹？ (What is Crowdfunding?)

Crowdfunding is a term used to describe an organized effort by individuals to pull funds together for a project or an organization. Often startups use it for raising money by presenting projects to other people and allowing them to fund it rather than giving up equity to investors. Instead of receiving equity, each donor gets a reward of some kind. Usually these rewards include getting a shirt, stickers, other goodies, or an actual product. The reward each donor receives usually base on the amount they donate. Crowdfunding is a great way for individuals, startups, and even non-profit organizations to raise money.

众筹是一个术语，用于描述个人为项目或组织筹集资金的有组织的努力。 通常，初创公司通过向其他人介绍项目并允许他们为其提供资金而不是向投资者放弃股权来筹集资金。 每个捐赠者都没有获得公平的回报，而是获得了某种回报。 通常，这些奖励包括获得衬衫，贴纸，其他礼物或实际产品。 每个捐赠者通常会根据捐赠金额获得奖励。 众筹是个人，初创企业甚至非营利组织筹集资金的好方法。

用WordPress进行众筹 (Crowdfunding with WordPress)

IgnitionDeck is a WordPress crowdfunding plugin that makes it easy for you to setup your own crowdfunding campaign within minutes. You can utilize their easy to use admin panel and professional skins to customize the look of your site. It has built-in integration of large social networks. Aside from the social networks, the embeddable widget makes it really easy for others to share or even embed your campaign on their sites. You have the ability to create multiple donor levels to reward your supporters accordingly as well as monitor all revenues in real time.

IgnitionDeck是一个WordPress众筹插件，可让您轻松在几分钟内设置自己的众筹活动。 您可以利用其易于使用的管理面板和专业外观来自定义网站的外观。 它具有大型社交网络的内置集成。 除了社交网络之外，可嵌入的小部件还使其他人可以非常轻松地共享甚至将您的广告系列嵌入他们的网站。 您可以创建多个捐助者级别，以相应奖励您的支持者，并实时监控所有收入。

The best part about using IgnitionDeck WordPress crowdfunding plugin over third-party platforms like KickStarter or Indiegogo is that you can eliminate the middleman and third-party fees. We will cover the Pros and Cons later in this article. First lets look at how you can setup a crowdfunding campaign in WordPress.

在第三方平台(如KickStarter或Indiegogo)上使用IgnitionDeck WordPress众筹插件的最好之处在于，您可以消除中间人和第三方费用。 我们将在本文后面介绍优缺点。 首先让我们看看如何在WordPress中设置众筹活动。

在IgnitionDeck设置众筹活动 (Setting up a Crowdfunding Campaign in IgnitionDeck)

Launching your first campaign takes only a few minutes once you have installed and activated IgnitionDeck. After activation it adds two menus to your WordPress admin menu(Projects and IgnitionDeck). Before you can create your project, you need to configure the plugin, so it works the way you like. Clickk on the IgnitionDeck menu to start modifying the settings.

安装并激活IgnitionDeck后，只需几分钟即可启动第一个广告系列。 激活后，它将在您的WordPress管理菜单中添加两个菜单(Projects和IgnitionDeck)。 在创建项目之前，需要配置插件，以便按您喜欢的方式工作。 在IgnitionDeck菜单上单击k，开始修改设置。

The settings are easy to follow. You probably should start with choosing a theme for IgnitionDeck projects and enable social buttons. Next you should head on over to the Payment Settings tab where you can provide your PayPal email address. Edit any other settings that you like and click save settings.

设置很容易遵循。 您可能应该首先为IgnitionDeck项目选择一个主题并启用社交按钮。 接下来，您应该转到“付款设置”标签，您可以在其中提供您的PayPal电子邮件地址。 编辑您喜欢的任何其他设置，然后单击“保存设置”。

Now you are ready to add projects. Go to Projects » Add New Project to start. On this page, you can add the project name along with other details by using the project metabox. You can set the funding goal, campaign start/finish dates, type of campaign etc. Once you are done, then you need to add the shortcode [project_page_complete product="1"] in to post edit area and publish your project.

现在您可以添加项目了。 转到项目»添加新项目开始。 在此页面上，您可以使用项目元框添加项目名称以及其他详细信息。 您可以设置资金目标，活动开始/结束日期，活动类型等。完成后，您需要在其中添加简码[project_page_complete product="1"]以发布编辑区域并发布您的项目。

After filling out your project details, you would need to create three additional pages. The first page is for project details page, you can leave it to the current page. The second page is the purchase page. This is where users will checkout and make the payment. To display the payment form on that page, you need to use the shortcode [project_purchase_form] in the page and publish it. The last page is a thank you page. You can use the shortcodes to add content from your project or simply thank users for their contribution. Once you have created those pages, come back to your project and select those pages from the drop down menu.

填写完项目详细信息后，您将需要再创建三个页面。 第一页是项目详细信息页面，您可以将其保留到当前页面。 第二页是购买页面。 用户可以在此处结帐并付款。 要在该页面上显示付款表格，您需要在页面中使用简码[project_purchase_form]并将其发布。 最后一页是谢谢页面。 您可以使用简码来添加项目中的内容，也可以简单地感谢用户的贡献。 创建这些页面后，请返回您的项目并从下拉菜单中选择那些页面。

IgnitionDeck Crowdfunding plugin also creates embedable widgets which allows your users to embed your campaign on other websites. To encourage donations, it has a feature called donor levels. You can set rewards for each level to further motivate the donors.

IgnitionDeck Crowdfunding插件还会创建可嵌入的小部件，使您的用户可以将您的广告系列嵌入其他网站。 为了鼓励捐赠，它具有称为捐赠者级别的功能。 您可以为每个级别设置奖励，以进一步激励捐赠者。

使用IgnitionDeck的优点 (Pros of using IgnitionDeck)

The first obvious benefit of using IgnitionDeck is cost savings. When you are raising money on third-party platforms like Kickstarter or Indiegogo, you are paying them for raising money and the amount you pay them depends on how much money you raise. The more money you raise, the more you would be paying them. Using IgnitionDeck you would you not be paying anyone to raise money.

使用IgnitionDeck的第一个明显好处是节省了成本。 当您在第三方平台(例如Kickstarter或Indiegogo)上筹集资金时，您是在为筹集资金而向他们付款，而您支付给他们的金额取决于您筹集的资金数量。 您筹集的资金越多，您付给他们的钱就越多。 使用IgnitionDeck，您将无需支付任何费用来筹集资金。

To give you more context: Kickstarter takes 5% of all the money you raise. On top of that you are also subject to the Amazon payment processing fees which is around 3%-5%. That’s about 9% of your total amount raised which can be a lot. On the other side, IgnitionDeck only cost $79. You have to pay 3% payment processing fees to PayPal. If you already have a WordPress site, then you don’t have any added cost. If you don’t have a WordPress site, then you should setup a WordPress site regardless.

为您提供更多背景信息：Kickstarter会收取您筹集的所有资金的5％。 最重要的是，您还需要支付大约3％-5％的Amazon付款处理费。 这大约是您筹集的总额的9％，可能很多。 另一方面， IgnitionDeck仅售79美元。 您必须向PayPal支付3％的付款处理费。 如果您已经有一个WordPress网站，那么您没有任何额外费用。 如果您没有WordPress网站，则无论如何都应设置WordPress网站 。

IgnitionDeck is hosted on your own WordPress site. You can integrate it deeply with other tools on your website. There are many extensions available for free which can integrate IgnitionDeck with other popular tools such as Mailchimp and Aweber mailing lists, Facebook, Pinterest, Google Drive, Easy Digital Downloads, etc. There is even a module available for Stripe payment gateway in case you want to provide an alternate payment method on your site.

IgnitionDeck托管在您自己的WordPress网站上。 您可以将其与网站上的其他工具深度集成。 有许多免费的扩展程序，可以将IgnitionDeck与其他流行的工具集成，例如Mailchimp和Aweber邮件列表，Facebook，Pinterest，Google Drive， Easy Digital Downloads等。甚至还可以使用Stripe付款网关的模块在您的网站上提供其他付款方式。

The key is that your brand remains the main focus and people will be contributing because they trust you not because they trust a third party platform. This strengthens your brand and helps you build a strong community of people who are really invested into your product and ideas.

关键是您的品牌仍然是主要焦点，人们会做出贡献是因为他们不信任您，而不是因为他们信任第三方平台。 这可以增强您的品牌，并帮助您建立一个由真正对您的产品和想法投入的人组成的强大社区。

使用IgnitionDeck的缺点 (Cons of using IgnitionDeck)

Third party platforms like Kickstarter already have a large community of users who trust Kickstarter’s brand. If you are just starting out on your own website then you would probably want to go to a place where users already exist instead of building your own user base. However, if you already have a small community, then you can grow it further with IgnitionDeck.

像Kickstarter这样的第三方平台已经拥有大量信任Kickstarter品牌的用户社区。 如果您只是在自己的网站上开始，那么您可能想去一个已有用户的地方，而不是建立自己的用户群。 但是，如果您已经有一个小型社区，则可以使用IgnitionDeck使其进一步发展。

Another downside of using IgnitionDeck on your own website could be the management of website. You will have to worry about web hosting, upgrades, backups, plugins and maintenance. On Kickstarter, you use their infrastructure to raise the money. However, lets not forget that there is a cost to using their infrastructure which can be way higher than IgnitionDeck and WordPress.

在自己的网站上使用IgnitionDeck的另一个缺点可能是网站的管理。 您将不得不担心虚拟主机 ，升级，备份，插件和维护。 在Kickstarter上，您可以使用其基础设施来筹集资金。 但是，请不要忘记使用其基础架构会产生一定的成本，其成本可能会高于IgnitionDeck和WordPress。

The social reach of a Kickstarter project is an influential factor. To have the same kind of effect on your own website, you will probably have to work a lot harder. Major online publications are always looking at KickStarter projects to see if something interesting catches their eyes.

Kickstarter项目的社会影响力是一个影响因素。 为了在您自己的网站上产生相同的效果，您可能需要付出更多的努力。 大型在线出版物一直在关注KickStarter项目，以查看是否有有趣的东西引起关注。

Raising money with Crowdfunding in WordPress with IgnitionDeck is a cost effective, easy to use, and powerful solution. It is flexible and quite easy to extend and integrate into any WordPress theme. We hope that this article helped you learn how to raise money with crowdfunding in WordPress. Would you like to try crowdfunding on your own site or would you rather use a third-party platform? Let us know by leaving a comment below.

筹集资金以在WordPress与集资IgnitionDeck是一种经济高效，易于使用和功能强大的解决方案。 它非常灵活，并且很容易扩展和集成到任何WordPress主题中。 我们希望本文能帮助您学习如何通过WordPress中的众筹筹集资金。 您想在自己的网站上尝试众筹还是想使用第三方平台？ 让我们在下面留下评论。

翻译自: https://www.wpbeginner.com/plugins/how-to-raise-money-with-crowdfunding-in-wordpress/