商务英语写作 笔记

第一讲 商务英语写作的过程及基本要求

1.写作的过程

准备阶段

    1. 作者和读者的角色

交际双方的等级关系和亲疏关系

身份（决定语气） 专业水平（决定用词） 人数（交流还是修辞） 主次

    2. 预期的目的

效率是第一位，因此开门见山，层次分明

2. 基本要求

    1. 准确 correctness

恰当的语言风格: 在正式的（商务报告、研究文件、长篇讲稿）使用正规的，非正式的（商务便条、信函）较通俗的口语

formal (informal):  approximately(about)   inquire(ask)   ascertain(find out)   obtain(receive)   assist(help)   participate(share)   construct(build)   purchase(buy)   contribute(give)   sufficient(enough)   difficult(hard)   utilize(use)

正确的标点符号： 逗号、冒号

正确的语法：

        主谓不一致（隔开或倒装）

                staff are expected to attend all social functions（staff常与复数动词连用）

 结构不统一（统一的被动和主动）

完整的句子

        with reference to your letter of 23 august. I should mention that ... (参考23号的来信，我应该说)

        I refer to your order no 3923 (对您的3923号订单进行回复)

        I appreciate your cooperation in this matter. (多谢合作)

        I look forward to receiving your reply.  （盼望您的来信）

正确的拼写（随时查字典）

    2. 清楚 clarity

            found(建立)   founder（垮掉）

   关系紧密的词尽量靠近

            they bought a bicycle in Beijing in a small shop witch costs $250 (poor)

            they bought a bicycle for $250 in a small shop in Beijing.

    3. 简洁  conciseness

尽量使用（避免）   please (we would like to)     ask(request)   buy(purchase)    need(request)   letter(communication)    a long time(a long period of time)     expected(I expected it to be)   during 1995    for developing(for the development of)  square(square in shape)   while(during the time that)

删除无关紧要的成分

多使用主动语态

尽量不用定语从句

    4. 具体 concretencess

具体的时间，数字，信息

    5. 完整  completeness:  who  what where why when

    6. 礼貌 courtesy

贯彻于全文的尊重、理解和体谅对方的态度

        you won't get your order because you didn't give us the information  多用肯定句： you will get your order as soon as you give us the information

        we must tell you that we cannot accept your proposal   must很强硬： unfortunately, we can not accept your proposal

        you claim that there were 3 witness to the accident. We need their names and addresses.  claim表权利，过强： youmetioned  ... ，May we have their ...

        Thank you in advance for all the help you will give me.   不要用advance： thank you for all the help you give me

        Your letter is not clear at all. I cannot understand it. 有点指责：  If I understand your letter correctly ..

        we need the statement by the end of next week.  need过于强硬，改为请求：  could you send us the statement by the next week?

        you are requested to send payment by 8 june.    you are requested 过于强烈，改成： please send payment by 8 june

        this is to inform you that the goods will not be ready by june 4. we will not be able to deliver them until June 8.  改成： we are sorry , but , it will be at least June 8 before we can deliver the goods to you

第二讲 商务英语写作的文体风格

1. 文体风格：

写信的目的是传递信息

商业写信的语气

    1） 客户——》恭敬和积极

坏的	好的
you order ...	Thank you for your recent order for ...
you failed to send your order..	unfortunately, we did not receive your order ...
It is not my fault if you do not ...	I am afraid customers are expected to ...
problems of this type are common with the lower model. Next time you should buy the advanced model	problem of this type are far less common with our  advanceed model

以下要避免： 指责对方犯错； 推卸自己的责任； 漠视客户的问题； 拒绝帮助对方； 对对方的帮组毫不领情

以您为先的语气（表明有站在对方角度）： 坏消息使用you会有种指责的语气，而一般的信或提到好消息，使用you就舒服多

以我为先	以您为先
we shall be able to install Cabl