Persuasion

What is Persuasion

Quite simpley, effective persuasion is the ability to persent a message in a way taht leads others to support it. Persuasion is a critical management skill.

 

The six killer myths

1. The most effective persuasion is the hard sell.

    You stride into the meeting, strongly state your position at the outset, and then shoot off as many arguments as possible. Everybody cheers, and they make you sheriff.

2. Persuasion is a one-way process.

Many people think of persuasion as selling - making a pitch, the way you might pitch a proposal to a client in a formal presentation. That kind of selling is a one-way process: Here's why you should buy what I've got; take it or leave it.