State of Survival，SLG游戏出海的又一佳作

2020年末，又有一款SLG游戏在海外取得了不菲的成绩。由FunPlus发行的末日生存题材SLG游戏State of Survival（以下简称SOS），这款游戏2020年8月上线，11月冲击到中国手游收入排行第五名，并在12月末月流水突破了8000万美元。这款游戏的成功可以归结于多种因素，优秀的产品设计、高效的广告投放和积极的社群运维等。下面就逐一来介绍一下这个游戏以上各方面的优秀之处。
At the end of 2020, another SLG game has achieved remarkable results overseas. State of Survival (hereinafter referred to as SOS), a doomsday survival-themed SLG game published by FunPlus, which was launched in August 2020, hit the fifth place in China’s mobile game revenue ranking in November, and exceeded $80 million in monthly flow at the end of December. The success of this game can be attributed to a variety of factors, such as excellent product design, efficient advertising and active community operation and maintenance. Here’s a look at each of these aspects of the game’s success.

1.游戏产品拆解：
·游戏题材：
SOS题材为末日生存，乍一看，这个题材在SLG游戏中偏小众，有可能打通垂直领域的市场，但《守望黎明》、《Age of Z》两款游戏在出海榜单上也有非常不错的成绩，只能说明末日生存题材在海外是比较有优势的。相比众人熟知的日式中二病，欧美中二病经常与末世、丧尸危机等词挂钩，这种题材的游戏对于欧美玩家的吸引力非常大。
The theme of SOS is survival of doom, at first glance, this theme in SLG games is niche, and is possible to achieve success in the market of vertical areas, but “Last Shelter Survival” and “Age of Z” are the two games in the list of oversea revenue also have very good performance, which can only indicates that the theme of survival of doom in overseas is more advantageous. Compared with the well-known Japanese chunibyo, European and American chunibyo is often linked with words such as post-apocalyptic and zombie crisis, and the games of this theme are very attractive to European and American players.

·美术表现：
SOS比起《守望黎明》、《Age of Z》等同款题材的产品，美术风格更加细腻和写实，如此的效果就是场景和人物的表现更加真实，配合末日生存的游戏题材，玩家在游戏中的沉浸感更强。
Comparing to “Last Shelter Survival” and “Age of Z”, SOS’s the art style is more detailed and realistic, so the effect is that the performance of scenes and characters more realistic, with the game theme of survival of the end, the player in the game immersion is stronger.