[Business Intelligence] BI & Decision Making

(1) Why BI?

-> Business Pressures
(eg:technology, competition, markets..)     

-> Responses
(eg:new tech, collaboration..) 

-> Computerized Support
(integrated computerized decision support)

这里写图片描述

(2) BI

    (1) Combine architectures, analytics tools, methodologies....
    (2) Access to data
    (3) Transfrom data into info.-> knowledge ->decisions -> actions
    (4) Report for BI is vital

(3) Decision Making

 The process of choosing among alterative courses of action -> attain goals

(4) DM Phases

 (1) Intelligence
     scan the environment and find -> classify -> decompose problems -> form problem statements

这里写图片描述

 (2) Design
     construct model to simplify problems
     set criteria for Choice

 (3) Choice
     Analysis & Search Approaches
     Evaluate the solution
     Select relatively best one

 (4) Implementation
     put the solution into work

这里写图片描述


(5) BI vs DM

 DM: focus on 'choosing'
     form pattern from original data
 BI: form a report
     report and DM for BI is very vital
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